🔊 How promoted push notifications could impact mobile marketing

Plus, using linkable, top-funnel content to drive bottom-funnel conversions. Mar 11, 2020 Good morning, marketers, will ads in iOS push notifications affect mobile marketing? Apple has changed its App Store guidelines to allow [push notifications to be used for marketing and advertising](. This is a reversal of a previous policy that prohibited notifications for being used for direct marketing purposes. Apple’s new guidelines require app developers to “provide a method in [the] app for a user to opt-out from receiving such messages.” However, take heed: If push ads and “informational” notifications are co-mingled, and a user opts-out because of too many or irrelevant ads, it could kill the publisher’s ability to send any notifications. Ultimately we will need to be careful about the promotional notifications sent to our users. Developers and mobile publishers should be transparent about introducing ads into push notifications. If the publisher is clear and takes care to only deliver relevant or personalized ads, the new capability might work extremely well. But sloppy or thoughtless execution, or spam, will almost guarantee failure. Keep scrolling for more news, including a look at how app install ad spend is on the rise plus our curated reading list to help you keep tabs on the industry. Taylor Peterson,Deputy Editor Pro Tip Cultivating link equity with bottom-funnel pages “Link-worthiness, or linkability, is generally related to the size of the audience a given page serves. Your product pages have limited link-worthiness because they serve a smaller audience of people who are ready to purchase,” explains Andrew Dennis of Page One Power. “For example, more websites would link to a page that explores the rich history of soccer and the World Cup than a page that sells soccer jerseys.” “Of course, you still want your product pages ranking for the terms that describe them and that means you need backlinks. However, because the link opportunities for bottom-funnel pages are inherently limited, you’ll need to get a bit more creative in how you cultivate link equity for these pages — enter linkable resources and internal links.” [Learn More »]( Webinar-- Improve deliverability and opens by 10% or more and protect your brand Email is the most common method to communicate with your prospects and customers. But email is also highly prone to spoofing and cyberattacks. In fact, 91% of all cyberattacks start with email and 83% of them use brand impersonation to initiate the attack. Join our email experts as they show you how to lock down your domain from spoofers, protect your brand from abuse, and significantly increase deliverability and open rates at the same time. [RSVP Today »]( Indicators Global ad spend for app installs to more than double by 2022 According to a new [report]( from AppsFlyer, global app install ad spend is expected to climb from $57.8 billion in 2019 to $118 billion in 2022 as more app developers rely on advertising efforts to help drive installs. Compared to mobile ad spend as a whole, the share of app install ad spend will grow by 30% by 2022 – making up nearly a third of global mobile ad spend, AppFlyer predicts. [Read More »]( Design & execute successful digital commerce campaigns The first-ever Periodic Table of Digital Commerce Marketing from Marketing Land is your go-to resource to understand e-commerce channels, promotional products, and omnichannel capabilities — plus optimization considerations, campaign targeting mechanisms, and tools to help you maximize exposure and efficiency. [Get your free copy now! »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [How Marketers Are Using NoCode]( – CMS Wire [The Current Health Of Marketing Strategy]( – Forbes [The age of data privacy: personalization’s existential crisis?]( – Marketing Dive [Amazon creates $5M relief fund to aid small businesses in Seattle impacted by coronavirus outbreak]( – TechCrunch [Quibi will have pre-roll ads that you can’t skip on its videos]( – The Verge [Machine Learning: Your Secret Weapon for Customer Acquisition]( – Multichannel Merchant [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.