Marketing Day: Most shared ads of 2016, IAB mobile ad updates & holiday emails

[Marketing Day] [Featured Story] Featured story [Getting the most out of your holiday emails] Dec 1, 2016 by Scott Heimes With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers. From Marketing Land [The Customer Decision Hub: What’s Inside the Always-On Brain] Dec 1, 2016 by Digital Marketing Depot How to win over consumers efficiently and effectively. [Pinterest launches Showcase to give brands a way to shape their stories] Dec 1, 2016 by Tamar Weinberg Pinterest has launched a showcase feature to give brands the ability to present their best selves. [Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares] Dec 1, 2016 by Amy Gesenhues The most shared ad of 2016 was released less than a month ago -- earning 1.9 million shares since its November 9 launch date. [5 ways martech can help you reduce mobile app user churn] Dec 1, 2016 by Josh Todd Acquiring new app users is great, but columnist Josh Todd argues it's much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged. [How Google is tackling fake news, and why it should not do it alone] Dec 1, 2016 by Ian Bowden What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem. [How brands can win with omnichannel discovery] Dec 1, 2016 by Adam Dorfman Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. [IAB shares updates for MRAID, including viewability & audibility measurement] Dec 1, 2016 by Ginny Marvin This marks the first big update to the IAB's standard for mobile rich media ads in more than four years. [Can tech conquer fake news?] Dec 1, 2016 by Barry Levine Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false. [Generating leads from content: Placing calls to action] Dec 1, 2016 by Brian Massey What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers. [[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien] Dec 1, 2016 by Matt McGee In this week's show, we launch a new series, "The Path to CMO," with the first Chief Marketing Officer in the history of one of the biggest professional services companies in the world. [The truth about channel marketing: everything you have been told is wrong] Dec 1, 2016 by Sponsored Content: SproutLoud Three misconceptions that might cause your channel marketing strategy to fail. Online Marketing News From Around The Web Affiliate Marketing [10 Commonly Misunderstood Affiliate Marketing Terms (with Examples)], www.amnavigator.com Analytics [3 Ways Your B2B Marketing Reports Stink & How to Fix Them], blog.marketo.com [Marketing Analytics Can Improve the Customer Experience], analytics.googleblog.com Business Issues [AppNexus files for IPO], www.businessinsider.com [EU Likely to Clear Microsoft-LinkedIn Deal With Conditions], www.wsj.com [Twitter Dublin Managing Director Mark Little Steps Down], www.adweek.com Content Marketing [7 Tips for Creating Content With a Busy Schedule], www.copypress.com [The Top 6 Content Trends of Christmas 2016], www.newswhip.com Conversion Optimization [How Big Brands Use Urgency to Drive Conversions During the Holidays], unbounce.com [How to Do Conversion Attribution Modeling], conversionxl.com [How to Get Smarter With A/B Tests], www.cmswire.com Copywriting, Design & Usability [12 tips to help find the right UX and design supplier], econsultancy.com [GoDaddy launches new Pro service letting devs manage multiple WordPress sites from a single dashboard], venturebeat.com Domaining [The new domain transfer policy goes into effect today. Here's what you need to know.], domainnamewire.com E-Commerce [6 Reasons Instagram Is Becoming The Ultimate eCommerce Tool for 2017], www.socialmediaexplorer.com [EU proposes tax reforms to simplify cross-border e-commerce], www.retaildive.com [Hundreds Of Millions Being Invested In Brand New Ecommerce Platform], smallbiztrends.com [Is Cyber Monday Losing Its Sizzle?], www.emarketer.com [Retailers are racking up big gains on online marketplaces over the holidays], www.internetretailer.com [The best e-commerce practices used by top digital luxury brands], digiday.com [Three Ingredients that will Accelerate Your Omnichannel Campaigns], thedma.org Email Marketing [6 Ways to Educate Your Email Subscribers and Win More Opens], www.blogtyrant.com [How to use your response data to send better email], myemma.com [SendGrid CEO Thinks Email Is Here to Stay and Has $33M to Prove It], www.cmswire.com [Why Now is the Perfect Time to Start Email Marketing], blogs.constantcontact.com General Internet Marketing [8 New Stats About Whether Influencer Marketing Campaigns Actually Work], www.adweek.com [Curb End-of-Year Marketing Burnout with These Digital Marketing Quick Tips], www.toprankblog.com [How to Build a Marketing Budget for 2017], www.searchenginejournal.com [How to Plan Your Promotional Calendar Like a Boss], www.amyporterfield.com Internet Marketing Industry [Bpm'online to bring intelligent data enrichment and advanced dynamic case management to every user], www.marketwired.com [Mobile Dominates eCommerce Holiday Sales], www.criteo.com [Narvar Brings the Power of Artificial Intelligence to Retailers], PR Newswire [Valassis and Lityx Expand Media Optimization Capabilities to Cross-channel Marketers], www.valassis.com MarTech [8 Mistakes to Avoid When Buying Martech], www.dmnews.com Mobile/Local Marketing [5 Tools For Evaluating Which Hyperlocal Ads Work Best], streetfightmag.com [Amazon Pinpoint helps developers keep users coming back to their apps], techcrunch.com [Fitbit is reportedly buying troubled smartwatch maker Pebble for around $40 million], TechCrunch [How Apps Are Reshaping Mobile Marketing], www.thinkwithgoogle.com [How Consumers Find and Use Online Reviews for Local Businesses], www.marketingprofs.com [Millennial Travelers: Mobile Shopping and Booking Behavior], www.thinkwithgoogle.com [Mobile App Marketing: How To Attract & Keep Customers Engaged], www.aimclearblog.com [Mobile Devices Driving Longer Holiday Shopping Season], www.adweek.com [Survey: 50% of Users Have Never Paid to Download an App], www.adweek.com [What is a Progressive Web App and Who Should Be Using It?], www.bruceclay.com Other Items [Mozilla and Tor release urgent update for Firefox 0-day under active attack], Ars Technica Social Media [76% of marketers prioritize social over other mediums for product debuts], www.mobilecommercedaily.com [Consumer Group Says Everyday Instagram Users Break Ad Rules], adage.com [Facebook's chief AI researcher says the social network has the technology to fix fake news], qz.com [How The Music World Flocked To Instagram In 2016], www.fastcompany.com [How to Construct Successful LinkedIn Sponsored InMails], blog.adstage.io [How to Find Social Media Micro-influencers for Your Small Business], www.socialmediaexaminer.com [Now You Can Make Your Own Twitter Moments On Mobile], www.socialmediaexplorer.com [Pinterest Promoted Pins Now Available in Canada], www.adweek.com [Reddit Is Tearing Itself Apart], Gizmodo Video [9 Steps to Get Millions of Views on YouTube], www.jeffbullas.com [Facebook developing artificial intelligence to flag offensive live videos], Reuters [Mobile Video Metrics Will Force TV To Adapt], adexchanger.com [The Live Blog: November 30, 2016], media.fb.com [Three Ways To Make Your Social Videos Look Better On Mobile], www.newswhip.com [Top 4 mistakes that video marketers make], www.mobilecommercedaily.com [Vimeo and VaynerMedia Create Exclusive Content Partnership], adage.com [Why Video Is the Next Performance Marketing Category], www.convinceandconvert.com [Drive your digital transformation efforts by attending MarTech San Francisco: May 9-11, 2017 | San Francisco, CA] Join us at [MarTech San Francisco] and tackle your digital transformation issues at the intersection of marketing, technology and management. 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