🔊 2019's Top Stories in Digital Video

Plus, Allen Martinez’s Pro Tip on making your brand story flow across mediums. Dec 24, 2019 Good morning marketers, let’s look back on digital video. As we head into a new year, we’re taking stock of the changes and trends of 2019 that will help shape marketing in 2020. Today, we focus on video trends and news with a selection of influential stories and a Pro Tip from the community. Enjoy, Taylor Peterson Deputy Editor 1. [Google’s new Bumper Machine whips up 6-second bumper ads from longer videos]( by Amy Gesenhues The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units. 2. [The video algorithm: Facebook vs. YouTube]( by Garrett Woods Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads. 3. [More people will turn to their mobile device instead of TV for entertainment in 2019]( by Amy Gesenhues eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? 4. [Video ad spend soaring in 2019, favoring original content, programmatic buys]( by Taylor Peterson Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. 5. [YouTube to end support for third-party pixels early 2020]( by Ginny Marvin Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete. 6. [Why Netflix may have to introduce ads and how TV is becoming a programmatic medium]( by Greg Sterling Audience segmentation, targeting and (offline) attribution are increasingly available for ‘TV inventory.’ 7. [Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities]( by Amy Gesenhues The ad-supported platform could give Amazon a stronger foothold in the video advertising landscape. Pro Tip Throwback Ensure your brand story flows across mediums “Your brand story cannot afford to be medium-centric. It must be medium-agnostic. That is, it should flow smoothly across all mediums, from blog posts to social media interactions to video storytelling,” explains Allen Martinez of Noble Digital. “This flies in the face of the age-old advice to choose a medium and stick with it. True, some mediums may not offer value to you. However, that is not the case for all of them. A good creative strategy takes into account the various platforms that work for your organization, as well as your audience, and then builds across them all at once.” [Read More »]( The Secret Formula For Determining A Marketing Budget Sponsored by Sharpspring Determining a marketing budget can be frustrating. Are you investing enough? How do you know if what you’re doing is working? This guide from SharpSpring outlines two simple equations you can use to take a lot of the guesswork out of the budgeting process. [Get it now »]( Resource Spotlight The Periodic Tables of PPC This brand new resource from Search Engine Land is designed to help marketers understand the factors involved in successful paid search efforts — whether you’re a novice or long-time practitioner. The two tables and accompanying report with additional resources, focus on the growing number of campaign types, formats, copy options, bidding and targeting mechanisms as well as optimization and measurement levers. The tables also provide an at-a-glance view of the influence of automation and machine learning on paid search. [Download your copy »]( Leftover 2019 budget? Put it to great use! Register for SMX West before the year is over and join us February 19-20, 2020 in San Jose for a fabulous training and networking experience! Discover actionable tactics that can help you achieve your search marketing goals and connect with a thriving community of like-minded professionals. The experts at Search Engine Land have redesigned the agenda just for you, featuring 85+ unique sessions on SEO, SEM, and digital commerce marketing. Sharpen your skills, broaden your horizons, and prepare for what’s next: Register for SMX today! [Register now! »]( [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.