🔊 IAB releases CCPA Compliance Framework

Plus, Quora tests lead gen forms and Reddit MAUs up 30% YoY. Dec 06, 2019 Good morning marketers, is your organization prepared for CCPA? We are ticking down to January 1 when the California Consumer Privacy Act goes into effect. In preparation, the IAB has released[version 1.0 of the IAB CCPA Compliance Framework]( for publishers and technology companies involved in the programmatic ecosystem. The tradegroup said the initiative is the result of a months-long process involving input from multiple stakeholders, lawyers, and other experts. It’s “intended to be used by those publishers who ‘sell’ personal information and those technology companies that they sell it to,” according to the IAB. Quora is rolling out[lead generation forms for advertisers in its latest test](. The test is running on both mobile and desktop with a new Zapier integration designed to funnel leads into marketers’ CRM systems. It gives advertisers an opportunity to capture qualified leads in an environment where audiences are already looking for answers. In 2018, Reddit reported 330 million monthly active users (MAU) on its platform. This year, Reddit’s 2019 trend roundup reveals that number has grown by 30% – adding an additional 100 million monthly users since 2018. This means [Reddit now claims more monthly users than Twitter (321 million) and Pinterest (250 million)](. After undergoing a massive site redesign last year, Reddit has shown an increase in page views and time spent on its website and app, along with user engagement growth. Reddit is also focused on building out a more comprehensive ad offering and [addressing brand safety concerns](. This, coupled with a significant spike in users this year, makes it prime pickings for advertisers looking to target niche audiences through a platform that continues to grow in engagement. Keep scrolling for more news, including why Facebook has filed an ad fraud lawsuit and Twitter’s latest move to expand Brand Surveys. Taylor Peterson,Deputy Editor Pro Tip Digital Asset Management on the rise “Gartner’s 2018 marketing technology survey found that 79% of marketers had either fully deployed or were in the process of deploying a digital asset management (DAM) solution. Another 12% said they planned to deploy a DAM within the next two years. Only 10% of respondents (3% of whom said they “don’t know”) didn’t indicate they planned to use digital asset management,” writes Pamela Parker, senior editor and projects manager at Third Door Media. “What has changed about the environment is that the problems that DAMs are designed to handle have grown in importance as both consumers and business decision-makers engage with marketing content in a wide variety of environments and using multiple digital devices. Online members of Gen Y — the highly-coveted demographic of people between the ages of 29 and 37 — use more than four connected devices on average, according to a May 2018 Forrester Research report called ‘Omnichannel Strategies Demand a New Content Approach.’And even media thought of as ‘traditional,’ or as something other than media, are calling for the efficient delivery of digital assets, as the recent $300 million acquisition of Dynamic Yield by McDonald’s proves. The QSR giant is using the technology to dynamically personalize its digital drive-through menus, and it will eventually expand this approach to its self-service ordering kiosks and its mobile app.” [Read the full Martech Intelligence Report »]( 4 ways to get started with Agile marketing Sponsored by Workfront Marketing is always changing. And with that constant change comes greater expectations to produce better results faster with limited resources. To keep up, marketing teams are making big changes by adopting an Agile methodology. Join this live webinar as we explain how Agile marketing allows you to be more organized, get more done and be more responsive to market changes or shifting company strategies. [Read More »]( Social Shorts Facebook's anti-ad-fraud efforts, Twitter expands surveys Facebook takes action against ad fraud. The social media giant [filed a lawsuit]( Wednesday against one entity and two individuals for allegedly operating a hacking campaign targeting accounts on the social network. The alleged hackers are being accused of taking over their victims’ accounts to use their money to buy ads and fraudulent products, according to the lawsuit. Facebook said it’s paid more than $4 million in reimbursements to victims of these hacks. The company said it will continue to work toward mitigating malicious behavior on the platform, adding, “Creating real-world consequences for those who deceive users and engage in cloaking schemes is important in maintaining the integrity of our platform.” Twitter expands access to Brand Surveys. In a play to give marketers more ways to measure campaign lift, Twitter announced this week the [general availability of Brand Surveys]( for all managed accounts in the U.S., UK, Canada, Japan and Brazil. According to Twitter, the tool can be used to help inform and improve campaigns with the added benefit of being a first-party solution, which Twitter says allows the platform to offer “a low minimum media spend requirement while still delivering statistically significant results.” Do you use Amazon Ads? Are they worth it? Contribute your two cents to our quick survey: You’ll help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms — AND you’ll be entered for a chance to win a free ticket to SMX! [Begin The Survey »]( What We're Reading We've curated our picks from across the web so you can retire your feed reader [4 considerations for building customer empathy into your B2B marketing]( – User Testing Blog [Amazon adds 200K workers, expands fleet for first peak season with one-day shipping]( – Retail Dive [Research: Why Google, Facebook And Instagram Are Being Hypocritical When They Bust Supposed Bad Actors For Messing With Their Algorithms]( – AdExchanger [Stop Using Avast and AVG Plugins Right Now]( – Gizmodo [EU agrees tough line on digital currencies like Facebook’s Libra]( – Reuters [Podcasts and Travel Apps? Facebook Is Working on Those]( – New York Times [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. 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