🔊 Facebook introduces new corporate branding | Adobe's new integration to streamline creative production

Plus, TikTok releases its first-ever SDK to enable integration with third-party apps. Nov 05, 2019 Good morning marketers, could Facebook’s new branding boost the brand’s reputation? Yesterday,[Facebook introduced a new corporate logo]( that will soon appear across its family of products. The plain, all-caps logo has been “designed for clarity” to help differentiate the corporate entity from the social networking app, Facebook CMO Antonio Lucio said. Facebook said the brand will still be identified by its familiar blue and white logo, but that the new corporate logo will be added to Facebook-owned services and platforms, including Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra. Facebook[first announced the branding plan in August](. Adobe Asset Link, the extension that connects Adobe Experience Manager (AEM) Assets to the Adobe Creative Cloud, has added a[new integration designed to streamline creative production.]( With the new update, users can use Asset Link to directly connect their AEM DAM assets to InDesign, creating more efficient collaboration between marketers and creatives on digital and print projects. In other news,[TikTok has released its first-ever software-development kit (SDK) for integration with third-party apps](. Through the integration, users will be able to upload video content to the TikTok platform through third-party content editing platforms that have installed the integration. The SDK provides developers and third-party apps with the ability to diversify content channels based on the users’ preferences, which could help drive more accurate targeting and reach for brands on the platform which has [more than 500 million users](. There’s more to read below, including a Pro Tip on how grassroots experiments can help show the value of agile practices in your organization. Taylor Peterson, Deputy Editor Pro Tip Start grassroots experiments to demonstrate the value of agile practices “Agile marketing is all about learning from experimentation, so what better way to experiment than with the team actually doing the marketing execution work. This grassroots approach can work really well, especially in smaller companies that may already be agile-minded,” explains Stacey Ackerman of Agilify. “Try one small experiment with minimal disruption. For instance, start a daily standup meeting with the entire team. This is a low-cost, high-yield way to improve communication and collaboration. To get further buy-in from leaders, document time saved from other meetings as well as how quickly problems are resolved versus how your team worked before the agile experiment.” [Learn More »]( Webinar: How to Deliver Effective Account-Based Marketing Join our panel of experts as they show you how to implement successful account-based strategies with limited resources. You’ll learn how to use pre-targeting to quickly test thousands of variables in order to reach the most efficient lead generation strategy, and how artificial intelligence (AI) can improve your campaign targeting and timeliness across channels. [Register now »]( The Big Picture Build trust in your audience with these key email marketing considerations Gaining permission from a recipient sets the stage for building trust. This includes both the trust of the recipient and the trust of their ISP, which ultimately controls which emails are delivered, which go into the spam folder and which are blocked entirely. [Read More »]( Take The Amazon Advertising Survey Help us chart Amazon’s growth as an advertising platform! Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms. [Begin the survey »]( What We're Reading We've curated our picks from across the web so you can retire your feed reader [Are Your Web Metrics Reliable?]( – CMS Wire [After Ruling The Analog World For Years, Are The Ad Giants At A Risk Of Becoming Obsolete]( – Forbes [Microsoft rolls out new cloud tool for analyzing business data]( – Reuters [No, the future of streaming is not bundled]( – Gizmodo [What Sets Amazon OTT Apart]( – AdExchanger [Maintaining the Trust of Our Members]( – LinkedIn Blog [Apple commits $2.5 billion to combat housing crisis in California]( – Apple Newsroom [Evan Spiegel Stands By the Big Bet That Sank Snap’s Stock]( – Wall Street Journal [The Real Reason Facebook Won’t Fact-Check Political Ads]( – New York Times [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.