🔊 New report indicates GDPR-compliant organizations are outperforming peers

Plus, Instagram’s new messaging app, and Facebook’s plan to challenge global content ruling. Oct 07, 2019 Good morning marketers, is your company GDPR compliant? A recent report from European consulting company Capgemini found that[companies who meet GDPR compliance standards are outperforming non-compliant companies]( across a wide range of metrics. In fact, of the 1,100 senior executives polled in the survey, 92% of respondents currently in compliance said GDPR has ushered in a competitive advantage. The report also indicated that compliant organizations saw better consumer ratings, greater trust, improved lead quality, better employee morale and a better overall brand image vs. those that were not compliant or lagged in compliance.[With CCPA slated to mirror many of the privacy-focused provisions of GDPR](, U.S. marketers should be prioritizing compliance strategies – not only for consumers, but for the success of the organization. We’ve got much more for you to read below, including a Pro Tip on protecting your Amazon product pages with a key targeting tactic, and how Facebook plans to take on a recent European Court of Justice ruling. Happy Monday! Taylor Peterson, Deputy Editor Pro Tip Play defense to protect your product pages on Amazon “Protect your brand from competitors who are playing offense on Amazon,” suggests Mike Farrell of Sidecar. “When running both automatic and manual campaigns, target your own products and categories to ensure more of your products appear on the product page under ‘Sponsored Products related to this item.’ This allows you to box out the competition on your product pages and prevent shoppers from second-guessing prior to adding to cart. Even if another of your products appeals to them, you will still keep the customer.” [Read More »]( [Webinar Tomorrow] Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI Sponsored by Adthena Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising? If you are struggling with the answers to these types of questions, join us for this webinar and learn how to use AI-driven strategies to protect your brand and bid smarter. [Read More »]( Social Shorts Threads is Instagram DMs + statuses, Facebook plans to take on ECJ ruling Facebook launches an app to compete with Snapchat. [Threads from Instagram]( is the company’s new standalone, camera-first messaging app. Similar to Snapchat, users will be able to send text and videos with augmented reality filters to their friends. Unlike Snapchat, though, the app only allows you to communicate with your Close Friends — the private list of VIPs that you designate within the main Instagram app. Additional information such as a location description, battery level and statuses is where Threads diverges from Instagram’s built-in direct messages. This information can be shared to give your Close Friends an idea of your availability to interact with them. Precise locations are not shown — for example, “At the gym” may display as a status but without the gym’s name or address — and the app does not include a map. Currently, Instagram has no plans to show ads or monetize Threads directly, nor will Facebook use location data for targeting, [TechCrunch]( reported. Facebook plans to challenge global content takedown ruling. “It undermines the long-standing principle that one country does not have the right to impose its laws on speech on another country,” Facebook said in a statement to [TechCrunch](, regarding the [European Court of Justice’s ruling]( that it must remove content on a worldwide scale if any of the national courts of its 28 member nations determines that the content is illegal or defamatory. Facebook currently complies with requests to take down illegal content, but reserves the right to leave it up for global users so long as it obeys the platform’s Community Standards. Google in talks to acquire TikTok rival. Conversations are being held between Firework, a Redwood City-based company and app used to share short videos with other users, and Google. The app tries to surface viral videos for its users, separating itself from the industry leader by emphasizing an older audience. In a fundraising round held earlier this year, the company was valued north of $100 million and, although the [Wall Street Journal]( reported that pricing has yet to be discussed, the acquisition is expected to cost Google more than that. This potential deal is something to keep an eye on as Google’s dominant position has garnered more regulatory pressure and raised issues of anti-competitive practices at home as well as abroad. Martech Survey Have you recently replaced either a homegrown or commercial marketing technology application? Fill out our brief survey! It only takes a few minutes but your contribution will help all of us in the martech community better understand when, why, and how organizations choose to upgrade marketing technology applications. 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