Marketing Day: An account-based marketing quiz, new Adobe tools & Arby’s CMO

[Marketing Day] [Featured Story] Featured story [A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader] Nov 7, 2016 by Nadine Dietz & Erica Seidel Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand. From Marketing Land [Successful SEO programs require content that supports the entire buy cycle] Nov 7, 2016 by Joe Goers Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success. [Quiz: Are you ready to adopt Account-Based Marketing?] Nov 7, 2016 by Victoria Godfrey Test your knowledge of Account-Based Marketing with this quiz contributed by Victoria Godfrey. [Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms] Nov 7, 2016 by Greg Sterling Top 20 advertisers on Facebook, Instagram, Google and Pinterest quite distinct. [[Reminder] Live Webcast — It’s not too late! Maximize your Google Shopping in time for the holidays] Nov 7, 2016 by Digital Marketing Depot Black Friday and Cyber Monday are just weeks away. Are you getting the most out of your Google Shopping campaigns? [Why the email list takes second place to the phone book] Nov 7, 2016 by Andrew Osmak Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads. [Turning content pages into lead generators] Nov 7, 2016 by Brian Massey Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action. [[Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Graham] Nov 7, 2016 by Matt McGee Is Google Home really a "fail" on its first day being available to the public? We're joined this week by special guest Jefferson Graham of USA Today for a spirited discussion on the competition between the new Google Home device and its predecessor, Amazon Echo. [Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds] Nov 7, 2016 by Barry Levine The new framework distributes existing intelligent services across the company’s Marketing, Creative and Document Clouds and adds a variety of new ones. [Can company structure spawn cannibalization? Most definitely.] Nov 7, 2016 by Sponsored Content: Pi Datametrics Structural marriage and cross-department coordination are critical for building a successful marketing strategy. Online Marketing News From Around The Web Blogs & Blogging [10 brands using Tumblr to inspire positivity in young people], econsultancy.com [Should you blog about Justin Bieber?], yoast.com [The Subtle art of Successful Blogging - an interview with NYT Bestseller Mark Manson], www.problogger.net Business Issues [Alphabet's unit discloses Snapchat investment], www.reuters.com [Apple raked in 103% of all global smartphone profits in the third quarter, analysts estimate], qz.com Content Marketing [Brand Content Guidelines: 5 Must-Haves], blog.marketo.com [Does Successful Content Marketing Lead to Rising Stock Prices?], contentmarketinginstitute.com [How to Make Sure Your Branded Content Isn't Really Just an Ad], www.adweek.com [Why Data Journalism Is the Secret to Engagement], www.convinceandconvert.com Conversion Optimization [7 Conversion-Sabotaging Words to Avoid at All Costs], www.wordstream.com [Decoding Data: Using Different Data Sources to Maximize Engagement and Conversions], www.martechadvisor.com [How to Drive Holiday Conversions with One Click], www.martechadvisor.com [How to Use A/B Testing to Build Your Business' Buyer Personas], blog.kissmetrics.com [Segment Data By Device For Landing Page Performance], www.ppchero.com Copywriting, Design & Usability [Design Through Customer Use], www.cmswire.com [Testing Your Own Designs], www.uxmatters.com [The Biggest Problem Facing UX Design], www.uxmatters.com [What Everyone Should Know About The Process Behind App Design], www.smashingmagazine.com Domaining [Google Capital changes name to CapitalG, they did acquire CapitalG.com], www.thedomains.com [Would You Register an Emoji Domain Name?], www.domaininvesting.com E-Commerce [5 Strategies to Build Buzz Weeks Before Your Holiday Sale], company-enterprise.myshopify.com [Discount and Variety Stores Have a Relatively Low Level of Ecommerce Penetration], www.emarketer.com [EBay Returns to TV for Holiday], adage.com [Ecommerce Landing Pages: The Good, Bad and Terrible], unbounce.com [Google Shopping prices often beat Amazon's], www.internetretailer.com [Holiday eCommerce Preparation: Two-Minute Troubleshooting Tips], 3qdigital.com [The Core Components of a Holiday Campaign for Digital Marketers], simplymeasured.com Email Marketing [3 smart ways to attract new subscribers], myemma.com General Internet Marketing [Apple is bringing in NBCUniversal to sell ads in Apple News], www.recode.net [How Do B2B Marketers Create Buyer Personas?], www.emarketer.com [The CMO Conundrum: How to Balance Short- and Long-Term Needs], www.cmswire.com [The Platform Of The Future Will Own The Intersection Of Advertising And Marketing], adexchanger.com [Why Some Big Brands Are Starting to Produce Their Own Podcasts], www.adweek.com Internet Marketing Industry [InMobi Launches Industry's First Remarketing Platform That Is Designed and Optimized for Mobile], www.inmobi.com [Mavrck, Bazaarvoice Announce Content Acquisition Partnership], www.mavrck.co [Videotel Digital Celebrates Milestone with Thirty-Seven Successful Years in Business], www.prweb.com MarTech [10 things I learnt at MarTech Europe 2016], www.b2bmarketing.net [4 questions to ask when building a Facebook chatbot], venturebeat.com [9 Surprisingly Affordable Enterprise-Grade Marketing Tech Tools for Small to Medium Businesses], blog.crazyegg.com [Martec's Law: the greatest management challenge of the 21st century], chiefmartec.com [Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed], www.martechadvisor.com Mobile/Local Marketing [Influencer Marketing News: Mobile Finally Beats Desktop Use], mediakix.com Other Items [Gmail and Google Calendar get a whole lot better on iOS], blog.google [Google’s Firebase developer platform gets better analytics, crash reporting and more], TechCrunch Social Media [5 Instagram Tools for Marketers], www.socialmediaexaminer.com [5 Signs of a Weak Social Media Campaign], www.adweek.com [7 Quick Tips to Get More Out of Your Instagram Ads], www.jeffbullas.com [Cheat Sheet: How to Perfectly Size Social Media Images], www.toprankblog.com [Facebook top channel for ad recall among millionaires], www.mobilecommercedaily.com [Facebook's Workplace brings the sexy back to collaboration], venturebeat.com [How Businesses Can Use Instagram Drafts Feature], www.internetmarketingninjas.com [How publishers are trying to monetize Instagram], digiday.com [Leveraging Social Media to Build a Creative Brand], www.copyblogger.com [Marketers, Don't Promote That Facebook Post Yet!], www.socialbakers.com [New! Shopping on Instagram: Get the Complete Details and What It Means], blog.bufferapp.com [Social Media For Customer Acquisition], www.searchenginepeople.com [Tips for Small Business Saturday on Facebook], www.facebook.com [What marketers need to know about Instagram shopping], econsultancy.com [WhatsApp"Status" tab, an Instagram Stories like feature, is under testing], www.bgr.in Video [Facebook partners with news outlets for Election Day live video blitz], www.reuters.com [Google and YouTube can help keep you informed on Election Day], youtube.googleblog.com [Newest Installment in Facebook Live Ad Campaign Focuses on Sports], www.adweek.com [The Online Video Explosion Is Driving Up Marketing Costs], adexchanger.com [True colors: adding support for HDR videos on YouTube], youtube.googleblog.com [Search Engine Land's SMX West is back: March 21-23, 2017][SMX is your one stop shop for tactics in SEO, SEM, mobile, social and more!] Join us at [SMX West], THE search marketing conference to feed your obsession with SEO and SEM. 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