Marketing Day: Amazon opens Black Friday store, IAB mobile report & new Twitter tool

[Marketing Day] [Featured Story] Featured story [IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016] Nov 1, 2016 by Ginny Marvin Mobile growth seen in all ad formats to account for 47 percent of all digital ad revenues between January to June 2016. From Marketing Land [SMX West is back in 2017 — Registration is now open!] Nov 1, 2016 by Marketing Land As SEO and SEM continue to evolve, so does SMX! Keep pace and invest in your success. [At Amazon.com, Black Friday began today] Nov 1, 2016 by Matt McGee Amazon opens its Black Friday store with new gift guides, special discounts for Prime members and expanded voice shopping. [Why all search ads seem the same (and what you can do about it)] Nov 1, 2016 by Pauline Jakober Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads. [When going HTTPS, don’t forget about local citations!] Nov 1, 2016 by Andrew Shotland Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations. [So you have the data. Now what?] Nov 1, 2016 by Jose Cebrian It's not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation, shift your focus from the channel to the audience and choose the right technology. [Opinion: Google is biased toward reputation-damaging content] Nov 1, 2016 by Chris Silver Smith Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google's algorithm can give negative content greater ranking ability than it deserves. [Twitter will automate brands’ customer service DMs with welcome messages, quick replies] Nov 1, 2016 by Tim Peterson Twitter's new welcome messages and quick replies help brands automate their direct message conversations with customers. [Pinterest pulls ads from Instapaper’s site, makes premium service free] Nov 1, 2016 by Tim Peterson Pinterest is removing two revenue streams from Instapaper, the read-it-later service it bought in August 2016. [Is the FCC ruling on consumer data a sign of the coming Stone Age — or the Modern Age?] Nov 1, 2016 by Barry Levine The FCC’s recent decision, the coming GDPR in Europe, and Apple’s Limit Ad Tracking update appear to portend the day when consumers completely control their own data. [Survey: Amazon tops SMB Trust Index, Yelp ranks at the bottom] Nov 1, 2016 by Greg Sterling Survey data reflect 'hundreds of thousands' of small businesses' net promoter scores for service providers. [Instagram tests shopping outside of ads with 20 retailers in the US] Nov 1, 2016 by Tim Peterson In a US-only test with 20 retailers, Instagram users will be able to buy products through organic photos without leaving the Facebook-owned app. [The hierarchy of subscriber needs: Key success & failure metrics] Nov 1, 2016 by Chad White The only way to keep your email subscribers on board is to meet or exceed their expectations. Columnist Chad White discusses how to use success and failure metrics to measure and meet these demands. Online Marketing News From Around The Web Analytics [5 Analytics-Driven Strategies to Meet Holiday Shopper Expectations], multichannelmerchant.com [Master Full Funnel Attribution with Customer Analytics], www.webanalyticsworld.net Blogs & Blogging [How to write a high-quality and SEO-friendly blog post], yoast.com [Medium adds supports for drag and drop images, mobile image grids, and inline code], venturebeat.com Business Issues ['Unparalleled': Snapchat snaps up ad talent ahead of IPO], digiday.com [Daydream View coming to stores November 10th], [Microsoft Hits Pause On Its Mobile Device Strategy], www.fastcompany.com [Twitter’s head of India is leaving the company], TechCrunch [Women executives left Yahoo amid layoffs, deal talk], Reuters Content Marketing [5 Quick Wins for Content Marketers], www.copyblogger.com [A Guide to Local Content Marketing for Small Businesses], smallbiztrends.com [How to Write User-Oriented Content More Quickly], contentmarketinginstitute.com [The Top 20 Content Marketing Influencers of 2016], www.marketingprofs.com [Three Ways Marketers Can Tell Their Stories Across Multichannel Touchpoints], www.marketingprofs.com Conversion Optimization [Running an A/A Test Before A/B Testing - Wise or Waste?], vwo.com Copywriting, Design & Usability [10 Prototyping Tools to Create Web and Mobile Apps], www.practicalecommerce.com [3 Eye-Opening Techniques to Wake Up Your Readers with Your First Sentence], www.copyblogger.com [The Ultimate Homepage Planning Checklist], www.marketingprofs.com Domaining [The Extreme Power Of Generic Domain Names], dotweekly.com E-Commerce [6 Easy Tips to Increase Your Online Store Sales], www.jeffbullas.com [Consumers prefer holiday shopping on marketplaces], www.internetretailer.com [This Amazon Alexa skill for HipChat brings "augmented conversations" into the office], venturebeat.com [What are Amazon Lockers and why are Irving Mall, 7-Eleven and QuikTrip willing to add them?], www.dallasnews.com Email Marketing [How a toy e-retailer increases email revenue 300% with personalization], www.internetretailer.com [Keep Subscribers Smiling: Use Emojis to Speak Consumers' Language], www.martechadvisor.com [New Ways To Make Your Email Marketing Work For You], multichannelmerchant.com [Now is the time for retailers to blast holiday email campaigns], www.internetretailer.com [The best holiday email marketing: Content], myemma.com General Internet Marketing [Choosing Celebrities for Super Bowl Spots], adage.com [For holiday marketers, the best gift of all is engagement], digiday.com [Influence or Popularity? Examining Influencer Marketing], www.swordandthescript.com [Unsolved mysteries: In the age of automation, why are there still so many media buyers?], digiday.com Internet Marketing Industry [CMOs First in the Firing Line If Business Growth Targets Are Not Met, Accenture Strategy Study Finds], newsroom.accenture.com [comScore and SimilarWeb Partner to Bring the SimilarWeb PRO Next Generation Digital Market], PR Newswire [Crowdtap Study Reveals Seventy-One Percent of Shoppers Rely On Social Media Through the Path to Purchase], Business Wire [Low-Cost Detachables and Slates in the Lead as Tablet Market Slump Persists in the Third Quarter, According to IDC], www.idc.com MarTech [How Marketers Are Using AI to Improve Brand Experience], adage.com Mobile/Local Marketing [Forms now supported in AMP], amphtml.wordpress.com [Google is finally tackling spam apps in the Play Store], www.techradar.com Reputation Management [Apple, Amazon, And Android Named The Top 3 Most Relevant Brands In The U.S.], www.fastcocreate.com Social Media [10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool], www.marketingprofs.com [3 Facebook Campaign Ideas for the Holiday Season], www.vertical-leap.uk [5 Facebook Advertising Features You Probably Didn't Know Existed], www.problogger.net [7 Ways to Improve Your Social Content Strategy Today], simplymeasured.com [Facebook develops Voyager optical transponder, will contribute design to Telecom Infra Project], venturebeat.com [Here's what the White House will do with its social media accounts after Obama leaves], venturebeat.com [How to Reach More Local Customers With Facebook], www.socialmediaexaminer.com [How to Repurpose Your Snapchat Stories], www.socialmediaexaminer.com [How to Use Twitter Website Conversion Ads], www.socialmediaexaminer.com [Instagram goes down [update: crisis averted]], techcrunch.com [What Did Social Media Users Talk About This Halloween?], www.adweek.com [What to Pin in November], blog.tailwindapp.com [Why Upworthy Was the Perfect Match for Facebook's Inspirational Branded Content], www.adweek.com [Will more information in Instagram posts lead to more sales?], www.internetretailer.com Video [Epicurious remade its mobile app to show more 'food porn' video], digiday.com [Five Solid Reasons for Adopting Video Chat at Your Company], www.marketingprofs.com [Periscope Removes Follower Requirements From VIP Program], www.adweek.com [Pinterest makes Instapaper's premium features free for all], venturebeat.com [U.S. election results LIVE on YouTube], youtube.googleblog.com [Update: Improving Content ID for creators], youtube-creators.googleblog.com [YouTube adds a healthy glow to Ipsy and other makeup e-retailers], www.internetretailer.com [YouTube strikes 'landmark' music licensing deal in Germany after more than 7 years of blocked videos], venturebeat.com [Search Engine Land's SMX West is back: March 21-23, 2017][SMX is your one stop shop for tactics in SEO, SEM, mobile, social and more!] Join us at [SMX West], THE search marketing conference to feed your obsession with SEO and SEM. 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