🔊 LinkedIn reveals algorithm details | New e-commerce features in Constant Contact

Plus, how to protect your website from threats and more. Jul 01, 2019 Good morning marketers, how does your content fit into LinkedIn’s algorithm? In an effort to stir up more niche conversations and keep users engaged with the content that’s important to them, LinkedIn pulled back the curtain on [the inner workings of its news feed algorithm](. Last week, LinkedIn’s Senior Director of Product Management Pete Davies discussed how the platform is moving away from ranking trending content by putting more effort into delivering relevant and personalized content for users. [Constant Contact has a new integration with WooCommerce](, as well as enhancements to its integration with Shopify. Users will now be able to connect WooCommerce to Constant Contact and access a range of integrated features, including email automation, personalization, segmentation and triggered emails. For existing Shopify customers, Constant Contact is implementing additional personalization features to support more robust customer data, additional segmentation and live marketing support. Digital marketing platform [GetResponse is making moves beyond email]( with a new suite of capabilities that includes webinar support, e-commerce solutions, a new online payment gateway and social advertising integrations. Customers will be able to access the new webinar capabilities and e-commerce features through the platform’s strengthened integration with PrestaShop and WooCommerce. We’ve got much more to read below, including updates on marketing executives who are on the move and a curated reading list to get you through the holiday week. Taylor Peterson, Deputy Editor Pro Tip Fend off constant threats with diligent website maintenance “These are two maintenance chores that should be second-nature by now, but too many website owners become lax after a while, warns former security analyst for the DoD Sam Bocetta. “Fortunately, reputable vendors and app developers do keep on top of things by releasing security patches and updates as soon as a problem is brought to their attention, which protect individuals and businesses from newly-discovered vulnerabilities.” “If you can’t change your settings to automatically update your plugins and software version, make sure you check for updates and install them as soon as they become available. Regular backups that are stored separately may save your bacon if someone does hijack your files.” [Read More »]( Compare 14 top marketing automation platforms Sponsored by MarTech Today MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms. This 2019 report includes profiles of 14 leading B2B marketing automation vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing. [Read More »]( On the Move Goodwill CMO takes top role at Helen Keller Services Kimberly Zimmer has been named [President and CEO]( of Helen Keller Services (HKS), a national nonprofit organization serving the blind and deaf. Zimmer was recruited from Goodwill Industries International where she served as a senior VP and CMO. “In addition to her impressive tenure at Goodwill Industries International, Kim has held several senior executive positions at organizations that provide far-reaching programs and services to blind individuals,” said HKS Board Chairman Christopher Maher. The skincare brand SENTÉ has hired Adelle Walker as its [new CMO](. She will be responsible for all facets of the brand’s communications — from marketing to professional relations, education and consumer promotion — and define the company’s pipeline strategy for both internal and external portfolio planning. “Adelle is a tremendous addition to SENTÉ and I look forward to partnering with her as we further build SENTÉ’s position in the exciting physician dispensed skincare market,” said CEO Laurent Combredet. Prior to joining SENTÉ, Walker held leadership roles at Allergan, SkinMedica and Syneron Candela. Jann Parish, the former marketing lead for Victoria’s Secret, has been recruited by Green Growth Brands, Inc., to [serve as CMO]( for the cannabis and CBD company. “Jann is a master at positioning brands to resonate with consumers. As we scale our portfolio of brands, I am confident that under her leadership we will be differentiated from the competition,” said CEO Peter Horvath. Parish comes to Green Growth Brands with an abundance of consumer marketing experience. Prior to her role as Victoria’s Secret CMO, she worked with global brands like Calvin Klein and Tommy Hilfiger while at the PVH Corporation. What we're reading We've curated our picks from across the web so you can retire your feed reader [Jony Ive to form independent design company with Apple as client]( – Apple Newsroom [Media Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences]( – AdExchanger [Nike’s app for sneakerheads is fueling its digital business]( – Quartz [Statistics Show Digital Marketing Continues to Outpace Traditional Marketing Tactics]( – KoMarketing [How startups can make influencer marketing work on a budget]( – TechCrunch [This app gives you Android Q’s new Digital Wellbeing features right now]( – The Verge [Startups Adapt to Shifting Privacy Standards]( – Street Fight Join Us Marketing technology management — MarTech — is the fabric of the future If you're looking for a conference that will prep you to navigate concrete pain points in marketing operations and technology, and organizational challenges you face daily — [MarTech®]( is the place to be. Join us September 16-18, 2019 in Boston, MA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. [View rates and register now](! [Marketing Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.