Marketing Day: Facebook News Feed changes, personalized local content & more

[Marketing Day] [Featured Story] Featured story [Facebook now re-ranks News Feed stories in real time on the client side] Oct 21, 2016 by Matt McGee An architectural change puts an even bigger premium on speed, as content will be ranked while users scroll through their News Feed. From Marketing Land [13 uses for keyword research to help you win in the search engines] Oct 21, 2016 by Stoney deGeyter Google may have shifted its focus from keywords to "entities" in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. [ProPublica slams Google for opt-in targeting changes that happened in June] Oct 21, 2016 by Greg Sterling Google has said My Activity and Ads Personalization improve ads and provide more user control over data. [Digital demand and supply: The psychology of self-development for digital careers] Oct 21, 2016 by Jim Yu Are your job skills keeping pace with today's rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your career in the digital world. [Personalized Local Content: Frightful or Insightful?] Oct 21, 2016 by Digital Marketing Depot [Reminder] Live Webcast: Tuesday, October 25, 2016 - 1:00 PM EDT (10:00 AM PDT) [Facebook set to launch international ad campaign for Facebook Live] Oct 21, 2016 by Matt McGee Company plans two-phase campaign in the US and UK starting this weekend. [10 reasons why SEO is just like fitness] Oct 21, 2016 by Kaspar Szymanski Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes. [A CMO’s View: How WP Engine’s content marketing works across the customer journey] Oct 21, 2016 by Amy Gesenhues CMO Mary Ellen Dugan shares her vision of how she hopes to tell a better story through the brand's content marketing strategy. [WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010] Oct 21, 2016 by Barry Levine The WordPress hosting service also shares the top dozen plug-ins on its platform. [Are fake online reviews killing consumer confidence?] Oct 21, 2016 by Tamar Weinberg Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust. [3 popular CRO tactics (that can backfire terribly)] Oct 21, 2016 by Khalid Saleh Ready to implement all those great conversion rate optimization (CRO) techniques you've learned? Not so fast! Columnist Khalid Saleh warns that if they're not done properly, your CRO efforts might run into trouble. Online Marketing News From Around The Web Blogs & Blogging [Influential Cybersecurity Blogger Gets Digitally Attacked], www.blogherald.com Business Issues [EU regulators want to know if LinkedIn data is unique], www.reuters.com Content Marketing [Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture], moz.com [Creative Spotlight: 6 Steps to Increase Your Pace Without Sacrificing Quality], www.copypress.com [In Defense of Content Marketing], www.cmswire.com Conversion Optimization [How Neuroscience Marketing Might Actually Be Hurting Your Conversions], blog.crazyegg.com Copywriting, Design & Usability [Copyranter: What is a copywriter, anyway?], digiday.com [How to create a 301 redirect in WordPress], yoast.com [When to Use Tabbed Navigation and How to Optimize It], conversionxl.com Domaining [Do Sub-Domains Lead To .com Domain Visits?], dotweekly.com [Remember .Tel? It might be about to change.], domainnamewire.com [Verisign signs .com contract extension, amends cooperative agreement], domainnamewire.com E-Commerce [10 Great Ecommerce Ideas for October 2016], www.practicalecommerce.com [10 Ways to Use Online Reviews to Make Your Job Easier], multichannelmerchant.com [A major Chinese seller on Amazon plans to go public], www.internetretailer.com [Apple alleges Amazon sold counterfeit products in lawsuit], www.retaildive.com [How e-retailers can engage mobile holiday shoppers with native ads], www.internetretailer.com [Industrial companies plow ahead in e-commerce], www.internetretailer.com [When Should Retailers Remind Shoppers of Abandoned Carts?], www.emarketer.com Email Marketing [Email Marketing: A Fresh Take From the Experts], contentmarketinginstitute.com [Mobile email: Here's what you need to know], myemma.com General Internet Marketing [Advocates Target Influencer Marketing to Kids], adage.com [Brand It Like Beyonce], www.marketingprofs.com [Consumers Want Personalization In Exchange for Their Data], www.adweek.com [The IAB's Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity], adexchanger.com [This Agency Designed a Toolkit to Help Marketers and Clients Improve Their Campaigns], www.adweek.com [Why Your Unique Value Proposition Isn't as Important as You Think It Is (and What Matters More)], blog.kissmetrics.com Internet Marketing Industry [ContentSquare Raises $20 Million in Funding for Global Expansion], www.businesswire.com [Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness], www.infer.com MarTech [Top 5 Website Performance Testing Tools], www.searchenginepeople.com Mobile/Local Marketing [China overtakes the U.S. in iOS App Store revenue], TechCrunch [How businesses benefit from text messaging], venturebeat.com [How fashion and travel are leading the way in m-commerce], econsultancy.com [Marketing to the Smartphonista: A new generation of digital buyers], www.mobilecommercedaily.com [Retailers still dragging their feet in the mobile transition], www.mobilecommercedaily.com [Sameer Patel of Kahuna: Modern Mobile Marketing Provides Realtime Link between Insights and Interaction], smallbiztrends.com [Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities], streetfightmag.com Other Items [Many sites including Twitter, Shopify and Spotify suffering outage], techcrunch.com Social Media [4 Ways Social Attribution Will Change How Publishers Use Social], simplymeasured.com [5 Facebook Advertising Tips for Service-Based Businesses], www.searchenginejournal.com [7 Yuuuge Pinterest Tips in 7 Minutes], blog.tailwindapp.com [80 million downloads in a year: Everything marketers need to know about Snapchat's Asian clone Snow], digiday.com [Instagram Ads: What Marketers Need to Know], www.socialmediaexaminer.com [Page Insights Bug], media.fb.com [Slack versus Facebook Workplace on DAUs], qz.com [Social Login Grows in Popularity], multichannelmerchant.com Video [10 Things You Need To Know About Using Copyrighted Music On YouTube], tubularinsights.com [The three 2016 U.S. presidential debates rank as the most-viewed political live streams of all time], youtube.googleblog.com [UK Digital Video Advertisers Converge on Measuring Viewthroughs], www.emarketer.com [Develop your martech success story! 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