🔊 Pinterest goes deeper into e-commerce | 70% of ad spend goes to...

Plus, Facebook’s phasing out some info from Pages. Jun 18, 2019 Good morning marketers, ready for Pinterest product recommendations? The image-based social platform has [rolled out a new “Complete the Look” visual search tool]( aimed at giving e-commerce brands more exposure. Currently reserved for the fashion and home decor industry, the new technology can recommend Pins based on the context and attributes in an image. When a user searches for or saves an image, Pinterest will be able to recommend products based on the scene within the image. A beach scene, for example, might come with recommendations for sunglasses, swimsuits and sandals. Last week, we talked about the [oligopoly]( of Google, Facebook and Amazon — and how marketers are wanting more advertising options beyond the big three. Now, eMarketer’s latest estimates peg nearly [70% of all digital ad spend going Google, Facebook and Amazon](. Each of the platforms is facing antitrust scrutiny by either the U.S. Department of Justice or Federal Trade Commission. Heads up, Facebook Page owners, the company is planning to [remove a number of fields from the Facebook Page “About” section](, including “Company Overview” and “Biography.” You’ll have to edit your Page description to make sure any details from those fields remain visible after July. There’s more news from Pinterest below and a Pro Tip for legacy brands on taking a page from the DTC e-commerce model. Amy Gesenhues, Senior Editor Pro Tip Legacy brands can learn from the direct-to-consumer model with a value shift “Direct brands make buying essentials fun again with glossy websites and members-only benefits, while allowing customers to try out different styles or products in the comfort of their own home eliminates the anxiety of choice for the indecisive or insecure,” explains Peter Minnium of Ipsos US. “Their approach enables direct brands to focus on their core business: consumer care. While the competition labors over production, distribution and retail partnerships, direct brands work to make the purchasing process as seamless as possible and on rewarding customer loyalty. All legacy brands can take a page from the direct-to-consumer playbook and reevaluate how (or if) they are making the purchase experience one consumers want to repeat.” [Read More »]( Create Landing Pages That Convert Sponsored by Sharpspring If you’re looking to gather leads for your business, you need to have a landing-page strategy. This guide is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way. [Read More »]( Social Shorts Pinterest adds new category to its marketing partners program Pinterest has introduced a new “[Shopping](” category to its marketing partners program for e-commerce brands on the platform. The category launched with ten new partners, ranging from full-service e-commerce solutions to feed management and tag management providers. The full list of Pinterest’s third-party Shopping partners include: - WooCommerce - Feedonomics - ProductsUp - GoDataFeed - Shoppable - MikMak - Jebbit - Basketful - PixelYourSite - Tealium Citing a Gfk “U.S. Path to Purchase Study” from November, 2018, Pinterest reports 57% of its weekly users claimed they use the platform when shopping in-store to find products. “We want people to be able to shop for any item they see on Pinterest,” writes Pinterest on its news blog. Along with the new “Shopping” category, Pinterest has renamed its Marketing Partners program, now calling it simply “Pinterest Partners” to reflect the list of third-party solutions that integrate with the platform. The Pinterest Partners program is now made up of seven categories: Advertising, Content Marketing, Audiences, Measurement, Creative, and Shopping. What we're reading We've curated our picks from across the web so you can retire your feed reader [The Car of the Future Will Sell Your Data]( – Bloomberg BusinessWeek [Is Your Marketing Platform Really Open?]( – CMS Wire [6 Types Of Influencers And How To Identify A ‘True’ Influencer]( – Forbes [Tim Cook says Silicon Valley has created too much chaos]( – TechCrunch [Amazon laid off ‘dozens’ of game developers amid reorganization]( – The Verge [Is Your Marketing Data Missing Your Most Powerful Data Set?]( – Marketo [TikTok’s in-app purchases surge sixfold on digital coins, study finds]( – Mobile Marketer [Wasted TV Impressions Are A Bigger Problem Than You Think]( – AdExchanger Join Us Marketing technology management — MarTech — is the fabric of the future If you're looking for a conference that will prep you to navigate concrete pain points in marketing operations and technology, and organizational challenges you face daily — [MarTech®]( is the place to be. Join us September 16-18, 2019 in Boston, MA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. [View rates and register now](! [Marketing Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.