🔊 Time spent on mobile surpasses TV | Study: Consumers don't trust AI

Plus, CMOs on the move and more. Jun 07, 2019 Good morning marketers, is AI standing between consumers and brands? A new study from Pega shows that consumers aren’t entirely on board when it comes to[trusting AI technology]( – especially as it pertains to purchase decisions. In fact, the study found that the majority of consumers prefer engaging with actual people, and only about 25% would trust an AI system over a human. As marketers, we know that AI and machine learning technology is taking over and enabling more efficient targeting and personalized experiences. But if consumers don’t trust it, and marketers need it, what are we to do? Brands wanting to make the most of AI should prioritize building trust and producing meaningful interactions with consumers – because after all, the tech isn’t going away any time soon. The way people consume media is changing. Recent advances in targeting capabilities, AI, and personalization all play into the increasing fragmentation of digital screen types. A recent forecast by[eMarketer says that screen time on mobile devices now exceeds TV]( – with mobile users spending eight minutes more on mobile per day. But even though audiences are spending less time on traditional TV, they’re still consuming a fair share of TV through OTT platforms, which naturally means more people are tuning in on handheld devices. There’s much more to read below, including a rundown of who’s climbing the executive ladder and a curated list of reading picks to keep your mind sharp through the weekend. Taylor Peterson, Deputy Editor Live Webinar: 4 Steps to Operationalize Modern Marketing Work - June 11 Sponsored by [Workfront]( Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. Modern marketing work requires modern workflows, and operationalizing those workflows is critical to be effective and scale your resources with the amount of work you’re expected to do. Join our experts as they discuss proven methods and strategies to help your team manage digital work processes with greater speed and efficiency. [Read More »]( On the Move Etsy, Ruby Tuesday and Sun Basket score new CMOs Ryan Scott has been named [CMO at Etsy](, starting June 24. Scott comes from the digital marketplace for pizza Slice and has nearly two decades of marketing and e-commerce experience with roles at Grubhub and SoulCycle. “His skill set is ideally suited to telling the story of what makes Etsy so special through growth initiatives aimed at attracting and building deeper relationships with customers,” said CEO Josh Silverman. Scott will be based in Etsy’s Brooklyn, NY office and report to Silverman. The restaurant chain Ruby Tuesday, Inc. has named Jenifer Boyd [CMO](. In her new role, Boyd will oversee the company’s marketing strategy, customer experience and advertising efforts for its 486 locations. “Her ability to integrate the operational and customer-facing aspects of marketing makes her an invaluable addition as our team continues to innovate and evolve the Ruby Tuesday experience in line with our guests’ expectations,” said president Marty Ritson about Boyd. Prior to joining Ruby Tuesday, Boyd served the EVP for the brand agency St. John & Partners, working with Zaxby’s. Sun Basket, a meal delivery service, has hired [two C-level roles](: Jessica Jensen will join the company as CMO and Marc Friend as CFO. Jensen will be focused on revenue growth, brand strategy and omni-channel partnerships while Friend will oversee the company’s business model and lead the finance, accounting and HR departments. “Pairing Marc’s extensive background as a strategic CFO and venture investor, alongside Jessica’s deep expertise in brand marketing and the new social economy, I’m excited to work closely with them to make Sun Basket America’s favorite way to eat healthy meals,” said CEO Adam Zbar. Jensen comes to Sun Basket after five years as head of platforms, products and insights for Facebook. What we're reading We've curated our picks from across the web so you can retire your feed reader [Making our rules easier to understand]( – Twitter [(Why) I’m stepping down from my WordPress marketing role]( – Joost de Valk’s Blog [Taking a harder look at harassment]( – YouTube Official Blog [‘We can manage the mix better’: Why Getty took its marketing in-house]( – Digiday [Amazon, reeling from recent regulatory hurdles, pumps $404M into its India business]( – TechCrunch [Why the ads retailers don’t send are just as important as the ads they do]( – Retail Dive [5 Questions Brands Must Ask Their Agency About Location Data]( – Street Fight [Here’s why your mobile strategy needs a realignment]( – Mobile Marketer [AI In Advertising Should Not Be Another Black Box]( – AdExchanger Join Us Marketing technology management — MarTech — is the fabric of the future If you're looking for a conference that will prep you to navigate concrete pain points in marketing operations and technology, and organizational challenges you face daily — [MarTech®]( is the place to be. Join us September 16-18, 2019 in Boston, MA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. [View rates and register now](! [Marketing Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.