🔊 Amazon gears up to take on Google | Washington's antitrust frenzy

Plus, a Pro Tip on anticipating pushback before implementing an ABM strategy. Jun 06, 2019 Good morning marketers, should advertisers be prepared for the ad tech bubble to burst? I’m not talking about it bursting right now. But with the[antitrust mania sweeping Washington]( and swirling conversations around data protection, ad tech giants are building their garden walls even higher in an effort to safeguard against it – and something’s got to give. The early signs of a major ad tech shakeup are already brewing. Last week,[Amazon announced a deal to buy Sizmek’s ad server and DCO](, making Amazon a viable contender against the current duopoly of Google and Facebook. The acquisition will enable advertisers to deliver ads through Amazon’s third-party ad server using Amazon’s data management platform (DMP) and data hosting. It will likely be a while before we see any significant alterations to Amazon’s current ad offering, especially since the company stated Sizmek will continue to be run separately for the time being. But, if Amazon plays its cards right, it could be a much bigger competitor in the ad landscape currently dominated by Google and Facebook. And once that happens, it’ll only be a matter of time before other ad tech titans attempt to follow suit. Speaking of Facebook, keep scrolling to read about a new subscription tool the platform has rolled out to all eligible publishers. Taylor Peterson, Deputy Editor Pro Tip Anticipate potential problems before rolling out an ABM strategy “In rolling out an ABM strategy, it’s important to anticipate pushback, as sales teams haven’t been used to working with marketing,” explains Jessica Fewless of Demandbase. “Don’t think of this pushback as objections, but instead, think of it as hesitation or unfamiliarity around a new way of doing things. It’s important to educate your team on the value of an account-based approach and build a strong foundation for moving forward on an ABM strategy.” [Read More »]( Enterprise Identity Resolution Platforms: A Marketer's Guide Sponsored by [Digital Marketing Depot]( MarTech Today’s brand new guide examines the market for Identity Resolution tools and what you should expect when implementing this software into your business. Included in this 42-page report are profiles of 12 leading Identity Resolution vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. [Read More »]( Facebook Shorts Publishers get access to Facebook subscription tool Facebook has been working with a select group of publishers, testing a [Subscriptions in Instant Articles tool]( designed to help deliver higher subscription rates. This week, the company rolled out the subscription tool to all eligible publishers, and shared information on a new funding tool it is testing to help smaller news outlets build financial support. The newly introduced Subscriptions in Instant Articles tool allows publishers to clarify if a paywalled article shared via Instant Articles is part of a metered model tied to a specific number of “free articles” per month or if the content is part of a “freemium” model where some articles are free for all readers while others are only for subscribers. Along with the Subscriptions in Instant Articles announcement, Facebook launched a “Welcome Screen” feature for publishers that encourages readers to subscribe to the publisher or follow the publisher’s Facebook Page. Facebook is also testing a new News Funding tool that has been designed specifically for local and niche publishers. Using a Facebook-based membership model, publishers can ask supporters to pay a recurring fee to finance its news gathering work in exchange for access to supporter-only content. “News Funding is a fundamental door to get closer to our readers and involve them in the collaborative development of our journalistic work,” said the director of Animal Politico, a beta user of the News Funding tool. What we're reading We've curated our picks from across the web so you can retire your feed reader [Facebook shareholder revolt gets bloody: Powerless investors vote overwhelmingly to oust Zuckerberg as chairman]( – Business Insider [Amazon may soon face an antitrust probe. Here are 3 questions the FTC is asking about it]( – Vox [Salesforce handily tops Q1 earnings targets]( – ZDNet [YouTube Bans Kids From Live-Streaming Video Unless Accompanied by an Adult]( – Variety [Electioneering Law Will Curb Political Ads, Newspapers Say]( – MediaPost [Essential Social Media Metrics for Content Marketing]( – Practical Ecommerce [DTC brands increase marketing budgets ‘dramatically’ compared to traditional retailers]( – Retail Dive [YouTube says homophobic taunts don’t violate its policies]( – TechCrunch [Would quitting Instagram make us happier?]( – The Verge Join Us Marketing technology management — MarTech — is the fabric of the future If you're looking for a conference that will prep you to navigate concrete pain points in marketing operations and technology, and organizational challenges you face daily — [MarTech®]( is the place to be. Join us September 16-18, 2019 in Boston, MA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. [View rates and register now](! [Marketing Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.