🔊 Mailchimp's all-in-one platform | New Facebook tool to impact ad targeting

Plus, what we plan to unveil at SMX Advanced in June (trust us, it’s good). May 15, 2019 Good morning, marketers, think Mailchimp is only good for email? [Mailchimp launched its full-service marketing platform Monday](, adding a range of new features designed to support smaller marketing teams. The full-service platform includes a marketing CRM, a website management dashboard, social posting features and smart recommendations grounded in AI insights. The tiered, low-cost pricing offers a competitive edge against other leading players in the marketing and CRM space, making it a contender for small businesses on the hunt for an inexpensive, one-stop-shop marketing platform. Amidst laser-focused efforts geared at user privacy, [Facebook is finally releasing a new “Clear History” tool it first announced last year]( – but advertisers may bear the brunt of the impact. The tool, which is reportedly rolling out in the coming months, will allow users to disconnect their off-Facebook web activity from their profile, but Facebook warned it will likely affect ad targeting capabilities. Once a user activates the tool, their off-Facebook behavior data will no longer be available for Facebook to use for ad targeting purposes. On a more positive note, the tool won’t impact measurement and analytics reporting – at least for now. It’s a brave new Facebook, and marketers should be taking note as we approach marketing strategies for the remainder of the year. Speaking of ads, a number of [new format and feature announcements]( have come out of the first day of Google Marketing Live. The Discover feed is getting monetized for the first time and Gallery ads are getting introduced as well; make sure to explore both options if you’re looking to bolster your mobile ad campaigns. Keep scrolling for details on a special SEO treat coming your way in the next few weeks. You can print it, present it, and even plan your SEO strategy with it. Taylor PetersonDeputy Editor Pro Tip Your CTA must also stay true to the brand story “Brands win customer loyalty when messaging and experience work together seamlessly. One without the other is either an empty promise or a missed opportunity,” says strategist Rachel Benner. “It’s not enough to have a call-to-action. That action has to deliver on the story you’re sharing.” [Read More »]( 7 best social media monitoring tools for any business Sponsored content: Awario Social media provides an enormous pool of insights on your market and competitors. We’ve put together a list of 7 most robust social media monitoring tools to bring you real-time insights on your customers, market, and competition. [Read More »]( SMX Update What's new and important in SEO The Periodic Table of the Elements was created in the mid-1800s to help chemists better understand the relationships between elements and guide best practices in working with them. Importantly, the Table also helped predict properties and behaviors of undiscovered or newly synthesized elements. Similarly, we created Search Engine Land’s Periodic Table of SEO to help optimization practitioners understand the big picture of everything involved in creating content that is both search engine friendly and compelling to humans, and to fortify websites to withstand undiscovered or newly synthesized algorithm updates. We’ll be releasing a fresh version of the Periodic Table of SEO at [SMX Advanced](. Everyone who attends the Periodic Table Of SEO Success Factors: 2019 Edition session will receive their own custom-printed version of the Table, suitable for framing or hanging on your office wall for ready reference. The session features an all-star lineup of Search Engine Land editors, including Jessica Bowman, Detlef Johnson, Barry Schwartz and Greg Sterling, making it a must-see event at the show. All of the editors will also be on hand for Overtime, where they’ll be available to personally answer any and all questions you may have. Check out the full [SMX Advanced agenda]( and [register now](. On the Move New hires at Marketsmith Inc., iHeartMedia and more The woman-owned marketing agency Marketsmith Inc. has hired Suzanne Ciammillo and Michele Bavitz to be part of the [company’s client performance department](. Both will manage a portfolio of clients and report directly to the president Rob Bochicchio. “These accomplished leaders understand the importance of digital accountability, transparency and digital accuracy in the week media is run,” said Bochicchio. Prior to joining Marketsmith, Ciammillo was the director of digital performance for AT&T. Bavitz was formerly an engagement manager at Theorem. Rahul Sabnis has been appointed [chief creative officer for TheStudio]( at iHearthMedia, the media company’s newly established in-house creative group. Sabnis will lead the team providing high-level strategy and creative services for iHeart’s brands and the advertising brands and marketing partners using iHeartMedia. “Rahul continues to produce the impactful design and creative that defines our company’s brand identity and has truly enriched the way our iHeart brands look, feel and perform across all of our platforms,” said iHeart Networks Group president Darren Davis. Prior to joining iHeartMedia, Sabnis’ agency experience includes former roles at MullenLowe Profero, 360i, Havas Worldwide and Digitas. Colling Media Advertising Agency has promoted Michael Mejia from [national accounts manager to sales manager](. Mejia will lead the agency’s sales and account management teams while working to secure new agency partners. “Michael has done a great job using our core values as a catalyst for quickly building client trust. He is committed to finding new advertising partners and leading our sales team to new heights,” said Colling Media CEO Brian Colling. Mejia will report to the agency’s general manager Leo Rondeau. The performance marketing company Fluent has named Dan Hall as its [first chief technology officer](. Hall will be tasked with helping the company build a scalable infrastructure to support growth and lead the technical teams driving Fluent’s innovative efforts. “Dan’s appointment comes at a critical juncture, as we enhance and scale our technology, product and data infrastructures to support our aggressive business growth,” said Fluent CEO Ryan Schulke. Before joining Fluent, Hall was the CTO for Infogroup, a data and marketing solutions company. What we're reading We've curated our picks from across the web so you can retire your feed reader [We should hold tech giants to these 5 rules if we want to stop manipulative design]( – Fast Company [WhatsApp security breach may have targeted human rights groups]( – Reuters [LinkedIn integrates and updates jobs and hiring platforms, hits 20M job postings]( – TechCrunch [3 crucial tactics for effective ecommerce brand reputation management]( – Get Elastic [The 10 Commandments of Location Intelligence Marketing]( – Street Fight Magazine [Alexa Guard is coming soon for all Echo owners in the US]( – The Verge [People say they care about privacy but they continue to buy devices that can spy on them]( – Vox [After year-long lockout, Twitter is finally giving people their accounts back]( – TechCrunch Join Us Marketing technology management — MarTech — is the fabric of the future If you're looking for a conference that will prep you to navigate concrete pain points in marketing operations and technology, and organizational challenges you face daily — [MarTech®]( is the place to be. Join us September 16-18, 2019 in Boston, MA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. [View rates and register now](! [Marketing Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.