Marketing Day: Twitter Moments, Oracle’s Marketing Cloud & Periscope VIP

[Marketing Day] [Featured Story] Featured story [Developer marketing and the myth of the Rosetta Stone] Sep 28, 2016 by Josh Aberant Contrary to what some say, developers don’t hate marketing -- unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them. From Marketing Land [Two new studies look at what kinds of campaigns, mobile ad formats work best] Sep 28, 2016 by Barry Levine One is from the Advertising Research Foundation, the other from mobile ad firm Kargo and neuroscience consumer researcher MediaScience. [Forrester study: How marketing analytics increases business performance] Sep 28, 2016 by Digital Marketing Depot Why marketing measurement has never been more important. [Content and SEO: Building linkable content] Sep 28, 2016 by Andrew Dennis What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. [How do you deal with local SEO KPIs that don’t pass the smell test?] Sep 28, 2016 by Andrew Shotland We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn't just rely on free Google tools for data collection and analysis. [Twitter officially opens up Moments to everyone] Sep 28, 2016 by Tim Peterson Now any Twitter user can curate their own topic-based feed of tweets. [Oracle updates its Marketing Cloud] Sep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps. [Google launches free version of Optimize 360, introduces Session Quality Score metric & more] Sep 28, 2016 by Ginny Marvin The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager. [How to scale organic local marketing] Sep 28, 2016 by Megan Hannay How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink 'organic' marketing. [Twitter now lets brands advertise only to potential site visitors likely to become customers] Sep 28, 2016 by Tim Peterson Twitter will let advertisers decide whether they want their ads to simply get people to visit their sites or to visit their sites and do something specific. [MarTech Today: Salesforce’s Commerce Cloud, Google AMP bug & newest Google My Business API] Sep 28, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Search Engine Land [Forrester study: How marketing analytics can boost the bottom line] Sep 28, 2016 by Digital Marketing Depot Why marketing measurement has never been more important. [Report: Amazon grows lead as product search engine of choice] Sep 28, 2016 by Greg Sterling 94 percent of consumers said they plan to shop Amazon this holiday season. [Google Penguin doesn’t penalize for bad links – or does it?] Sep 28, 2016 by Barry Schwartz You technically no longer need to use the disavow file to help fix your Google Penguin issues - here is why. [Google announces slew of search ads and Analytics updates at SMX East] Sep 28, 2016 by Ginny Marvin New audience targeting solutions, a free version of Optimize 360 and more. [The four pillars of the future of SEO] Sep 28, 2016 by Pratik Dholakiya What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. [Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube] Sep 28, 2016 by Amy Gesenhues Bing has rolled out new educational-themed search results aimed at helping students and teachers. [How to implement mobile-specific ad copy for AdWords expanded text ads] Sep 28, 2016 by Jason Puckett If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it. [What you didn’t know about recent Quality Score changes] Sep 28, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score. [Google: AMP will override app deep links for the foreseeable future] Sep 28, 2016 by Barry Schwartz Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page. Online Marketing News From Around The Web Affiliate Marketing [9 Affiliate Marketing Pros Offer Holiday Sales Pointers], www.practicalecommerce.com [How to use affiliate links across social channels], blog.affiliatewindow.com Analytics [Data Scientists vs. BI Analysts: What's the Difference?], www.cmswire.com Blogs & Blogging [7 tips to increase blog engagement], yoast.com [Why a Powerful Brand Image Is Crucial for Successful Blogging (And 6 Ways You Can Build One)], www.problogger.net [Why We Started Treating Blog Posts Like Campaigns (and You Can Too!)], unbounce.com Business Issues [4A's Survey: Agencies Are Still Discriminatory], adage.com [Apple to make landmark Battersea Power Station its new London home], www.reuters.com [Facebook and World Bank Link Up to Gather Data], www.wsj.com [Messaging startup Slack is secretly an acronym for Searchable Log of All Communication and Knowledge], qz.com [These Are The Four Major Players Eying A Twitter Purchase], www.fastcompany.com Content Marketing [2017 B2B Content Marketing Benchmarks, Budgets, and Trends], www.marketingprofs.com [AOL's Sales Chief: Ad Dollars Are Coming Back To Content], adexchanger.com [Ask Yourself These 3 Simple Questions to Craft Better Headlines], www.copyblogger.com [Audio Content Marketing: 5 Actionable Tips], heidicohen.com [Content Marketing Takes a Turn for the Better: New 2017 Research], contentmarketinginstitute.com [How a Single Piece of Content Increased Our DA by +7 Points], moz.com Conversion Optimization [13 WordPress Conversion Testing Plugins], www.searchenginepeople.com [Does "Going Viral" Actually Result in More Conversions?], conversionxl.com [The Case for CRO: Your Website is (Probably) Leaking Conversions], www.distilled.net Copywriting, Design & Usability [5 Questions New UX Leaders Should Ask In Their First Month], www.fastcodesign.com Domaining [For $10,000, Donuts will block hundreds of typos and premiums for your brand], domainincite.com [Why .Com is the Venture Capital Community's Power Player], www.wired.com E-Commerce [FedEx Rate Charges to Hit Ecommerce Shippers Hard], multichannelmerchant.com [Here Are The Best Black Friday/Cyber Monday Resources We Could Find], company-enterprise.myshopify.com [The Alexa in the Amazon Echo released in the UK has a fitting British accent], qz.com [Wal-Mart explores offering fulfillment services to its marketplace sellers], www.internetretailer.com [What online shoppers want], www.internetretailer.com Email Marketing [6 Ecommerce Email Marketing Campaigns for Q4 2016], www.practicalecommerce.com [Email Continues to Get More Mobile], www.emarketer.com [How to Create, Sustain and Measure Your Email Marketing Engagement], movableink.com [Why a Sign up Form Is a No-Brainer for Email List Growth], www.verticalresponse.com [Your Holiday Marketing Wrapped Up With a Bow], www.verticalresponse.com General Internet Marketing [Developing Marketing Strategies: The Effective 7-Step Process], blog.hubstaff.com [Digital marketing can generate a lower cost-per-acquisition than offline advertising], www.mobilecommercedaily.com [Getting All Your Agencies to Think Digital], adage.com [How marketers can best use digital data to launch a new product], www.internetretailer.com [How to Build Long-Term Relationships Between Influencers and Brands], www.convinceandconvert.com [How to Make Marketing Sponsorships Work], www.convinceandconvert.com Internet Marketing Industry [PowerInbox Unveils the Latest DynamicMail, the Most Advanced Solution to Maximize Customer Engagement and ROI of Marketing Emails], Business Wire MarTech [Google unleashes deep learning tech on language with Neural Machine Translation], techcrunch.com [Marketers Predict More Consolidation for Programmatic Tech Ecosystem], www.emarketer.com [The Artificial Intelligence Marketing Arms Race], adexchanger.com Mobile/Local Marketing [5 Ways to Make Your App Sell Itself], www.searchenginejournal.com [How to set up Ads on your AMP Pages], developers.googleblog.com [Is Internet Time All About Apps?], www.emarketer.com [Just because you can does not mean you should for mobile], www.mobilecommercedaily.com [Mobile's disruption power extends from big brands to small, says FedEx exec], www.mobilecommercedaily.com Social Media [10 Tools to Help Marketers Get More Out of Twitter], www.toprankblog.com [AOL Chief Tim Armstrong Defends Twitter, Saying Marketers Need to Catch Up], www.adweek.com [Conversations to Conversions: Why Social Needs More Than Engagement], simplymeasured.com [Facebook tells U.S. judge it takes terroristic threats seriously], www.reuters.com [In the shadow of Facebook, Snapchat and Twitter take potshots], digiday.com [Instagram, Twitter and Tumblr Just Launched Their Own Voter Registration Day Campaigns], www.adweek.com [Scalability and Efficiency Prompted LinkedIn's Switch to Programmatic Display Advertising], www.emarketer.com [Should Facebook fix this security bug if it means losing a little functionality and a lot of influence?], qz.com [These trends are about to blow up on Pinterest], blog.pinterest.com [Why Publishers' Revenue From Branded Content Posts On Facebook May Drop], adexchanger.com Video [Advertisers That Bridge the Live Sports "Gap" Are the Ones That Get Ahead], www.adweek.com [Facebook Live Almost Died. Now It Could Rule the Media World], contently.com [Facebook's Video Measurement Snafu: RIP Advertiser Trust?], adexchanger.com [Meerkat maker Life On Air launches Houseparty group video chat app for Android and iOS], venturebeat.com [Online Video Metrics that Matter for Media Companies & Publishers], tubularinsights.com [Publishers Tweak Their Approach To Facebook Live], adage.com [There's No Debate About It - Twitter Is Fired Up About Live-Streaming Video], adexchanger.com [Vidyard Launches New Interactive Video Player to Enable Dynamic In-video Content], www.martechadvisor.com [With nearly 2 million concurrent viewers and over 3 million live watch hours, first presidential debate breaks political record], youtube.googleblog.com [Learn actionable and measurable SEO & SEM tactics at Search Engine Land's SMX East, Sept. 27-29 in NYC] Be a part of the biggest search marketing conference in the East Coast: [Search Marketing Expo - SMX East]. 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