🔊 Instagram in-app purchasing | New Facebook ad targeting restrictions

Plus, popular content marketing tools and why viewing context matters. Mar 20, 2019 Good morning, marketers, spring is here, but it’s still Groundhog Day for Facebook. Facebook continues to fight discriminatory ad practices and will no longer allow [advertisers promoting housing, employment or credit offers]( to target ads by age, gender or ZIP code, following terms of a settlement with the ACLU and two other civil rights groups. It is also building a tool so that users can search and view all housing ads that run on its platforms in the U.S. Meanwhile, Instagram has launched a [new in-app checkout feature]( for a limited number of brands on the platform, making it possible for users to purchase products without leaving the app. The new feature is in closed beta, available to U.S. users only, and just over 20 brands were given access to it, including Adidas, Dior and MAC Cosmetics. Instagram said it plans to roll it out more broadly in the coming months. How many content marketing tech platforms are you using? According to the martech management solution CabinetM, content marketing is the sixth most popular layer in the martech stacks of its customers, with Adobe Creative Cloud, WordPress and Google Docs leading the pack of [most popular content marketing tools](. “There is no longer a clean line between content marketing and marketing technology. We are all content marketers in one way or another,” said CabinetM CEO Anita Brearton. There’s more, including a Pro Tip on why context matters, and (bad) news on Facebook’s journalism initiative. Amy Gesenhues, Staff Reporter Pro Tip Here’s why context matters in how viewers make choices “Winning the war for eyeballs for media owners, platforms and brands requires not only great content, but a clear understanding of the context in which viewers make choices,” explains Peter Minnium of Ipsos US. When building a contextual framework, there are some things to take under consideration. He suggests asking these questions when developing your content marketing plan: “Who are you viewing with? A father watching with his daughter would make a different choice than he might with his friends. “What access do you have? What device, bandwidth and usage rights do you have? A phone on 4G streaming YouTube vs OTT on a smart TV with a cable package provide very different experiences. “How does it fit into your day? Where does viewing fit into your life in terms of time of day, time available, and location? Maybe you are streaming game highlights on the subway, scrolling through news clips between meetings, or enjoying a weekly movie night with your closest friends. “How salient are your program choices? Everyone has a show that they have ‘been meaning to get to’ after reading about it online, seeing a trailer, and/or hearing about it from friends and coworkers. The most salient programs will be purposefully sought out or at least recognized and selected when viewers see their names on-screen.” [READ MORE »]( Live Webinar: Build Brand Authenticity Using Customer Generated Content - Apr. 9 Sponsored by Bazaarvoice Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations. Social media posts from friends or family, Q+A and ratings and reviews can make or break a potential sale. How can you harness the power of this customer generated content? Join us as we explore how brands can better leverage customer generated content that inspires people to buy. [READ MORE »]( Social Shorts Facebook laments lack of local news while Pinterest goes to Europe Facebook’s coming up short on local news. Facebook Journalism Project released data showing one in three U.S. Facebook users live in places where there is [not enough local news]( to launch “Today In,” Facebook’s platform designed to curate local news stories. “In the last 28 days, there has not been a single day where we’ve been able to find five or more recent news articles directly related to these towns,” wrote Today In’s product marketing manager Jimmy O’Keefe and Josh Mabry, Facebook’s local news partnership lead. Pinterest Ads now in four more countries. Pinterest ads are now [available to all businesses in Germany, Austria, Spain and Italy](. Announced earlier this month, the latest expansion of Pinterest’s Ads Manager comes four months after the platform launched ads in France. Pinterest said it is building new sales teams in Germany, Spain and Italy, and will be launching test ads in the Netherlands, Belgium, Portugal and Switzerland. Google+ posts to outlive Google+. The Internet Archive is attempting to [save your public Google+ posts]( so that they will still be accessible beyond Google+’s April termination date. The company took to Reddit to explain its plan to archive Google+ content via its Internet Archive Wayback Machine, confirming it had already started the migration: “The archiving of public Google+ content to the Internet Archive by the ArchiveTeam has has begun.” What we're reading We've curated our picks from across the web so you can retire your feed reader [Google is creating its own first-party game studio]( – TechCrunch [Beyond bells and whistles: How grocery apps are (and should be) evolving]( – Grocery Dive [Heard on the Street, Episode 21: Lowering Friction for Video Ads, with Waymark]( – StreetFight [Facebook advertisers are asking for refunds after outage chaos]( – AdAge (registration required) [Facebook’s messaging ambitions amount to much more than chat]( – San Francisco Chronicle Join Us Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land’s [SMX Advanced](, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You’ll come away with at least one tactic that you can immediately put to use… we guarantee it. [View rates and register today](! [Marketing Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.