🔊 Digital-out-of-home is bigger than you think

Plus, don't let analytics get you down, and why to sweat the details on product pages. Mar 18, 2019 Good morning, marketers, you can tell us how you really feel. Are you losing sleep over your martech challenges? We want to know what marketing technology concerns are [keeping you awake at night]( — or what opportunities you may be excited about. Please take our quick survey (we promise it will only take a minute of your time). Once we have responses, we’ll be sure to share our results so you can see how your martech challenges and opportunities stack up against everyone else’s. [Digital-out-of-home advertising is growing so rapidly]( that it may soon be splitting into multiple channels. With the addition of 5G, programmatic bidding and AR technology, DOOH is moving far beyond being a simple video billboard. Gregg Witt, Engage Youth’s chief strategy officer, uses the example of Instagram posts displayed on digital screens at events, noting how they become, “…a canvas, an opportunity for the new generation to be part of the experience.” Every now and again, we can all use a “back to basics” [course on analytics](. “For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing — with a bit of blockchain sprinkled in for good measure,” writes Jason Baik, the VP of analytics for Hot Paper Lantern. Baik believes that analytics, when applied properly, give us an opportunity to test our educated guesses. Keep reading for today’s Pro Tip on why product page details matter and find out who’s the latest executive to leave Instagram. Amy Gesenhues, Staff Reporter Pro Tip Here’s why details on product pages matter “Today, nearly 70 percent of consumers chose ‘not enough information or details provided’ as a reason they’ve left a product page,” explains Andrew Waber of Salsify. “This beat out ‘price was too high’ and even a ‘concern that the product is possibly fake/counterfeit’ [in a recent study]. To put it simply, your product page – rather than your brand or your price – is what consumers are increasingly basing their decisions on.” [READ MORE »]( Live Webinar: 5 Steps for Competing (in search) with Digital Goliaths - Mar. 26 Sponsored by AdThena Amazon, Wayfair, Walmart, Booking.com dominate market share everywhere you look. Join our industry experts as they provide five steps to compete with these digital goliaths and build innovative, successful online brands. You’ll learn how to use keyword testing to identify opportunities to win market share, police competitive brand bidding to reduce CPCs and protect branded keyword value, and build a strategy against your sector’s Goliath. Join this webinar to learn more. [READ MORE »]( Social Shorts Another Facebook exec reportedly out Another exit. After news broke last week that Facebook was losing its chief product officer Chris Cox and WhatsApp VP Chris Daniels, another high-level executive on the Instagram team is [reportedly leaving](. Instagram’s top communications officer, Kristina Schake, has departed and taken a role as a communications director for former First Lady Michelle Obama. That’s progress. Twitter has reportedly hired more women, black and Latinx employees, according to the company’s [inclusion and recent diversity report](, but it still has work to do. The company said 45.7 percent of all new hires in 2018 were women, but only 7.4 percent were black and 4.9 percent Latinx: “When we say we want our company to reflect our service, we’ve got a long way to go, but we’ve made solid progress towards our goals.” Facebook Games have a new home. The company is rolling out a new [Facebook Gaming tab]( in its main navigation bar. It will be a central location for users to “discover, play, watch and share” gaming content that has been personalized for them. More than 700 million people interact with games on the platform each month, according to Facebook’s data. What We're Reading We've curated our picks from across the web so you can retire your feed reader [Privacy on iPhone — Private Side](– Apple’s YouTube Channel [Olivia Jade, Lori Loughlin daughter, dumped by Sephora after college admissions scandal]( – Fast Company [Dark mode has taken over: the latest developments on this battery-saving feature]( – The Verge [Tumblr has lost 100 million monthly page views since banning porn]( – Fast Company [FabFitFun Takes Alternate Path To Subscription Success Via Live Streaming Videos,]( [Communities]( – Retail TouchPoints Join Us Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land’s [SMX Advanced](, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You’ll come away with at least one tactic that you can immediately put to use… we guarantee it. [View rates and register today](! [Marketing Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.