Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution capabilities

[Marketing Day]( Featured story [Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on]( Feb 12, 2019 by Robin Kurzer Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features. From Marketing Land [Sharpen your SEO & SEM skills. See the SMX Advanced agenda!]( Feb 12, 2019 by Marketing Land Expert-level tactics & discussion. Brand safe. Your community. Don’t miss SMX Advanced this year. [LiveRamp gives advertisers a way to target users across all of their CTV interactions]( Feb 12, 2019 by Robin Kurzer The platform has extended its identity resolution capabilities to include OTT and digital TV users. Recent Headlines From [MarTech Today]( [Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates]( Feb 11, 2019 by Greg Sterling Teemo says that transparency gives consumers a sense of control and they respond positively as a result. [How to Prepare for a Successful Marketing Analytics Implementation]( Feb 11, 2019 by Digital Marketing Depot Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Online Marketing News From Around The Web [YouTube's copyright strikes have become a tool for extortion](, The Verge [10 Steps to Creating a Landing Page That Converts](, AWeber [Apple Taps IPhone Executive to Be First Head of Marketing for AR](, Bloomberg [LinkedIn debuts LinkedIn Live, a new live video broadcast service](, TechCrunch [Marketers Deserve Complete Transparency About Exchange Fees](, AdExchanger [Study: Retailers lag shopper expectations for in-store tech](, Mobile Marketer [Trustworthy Accountability Group Launches New Anti-Piracy Initiative To Protect European Brands](, Tag Today [When it comes to agencies, brands care more about cost than transparency](, Digiday Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land’s [SMX Advanced](, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You’ll come away with at least one tactic that you can immediately put to use… we guarantee it. [View rates and register today](! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](