Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

[Marketing Day]( Featured story [IAB names direct-to-consumer brand to board seat for first time]( Feb 11, 2019 by Robin Kurzer The trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer engagements. From Marketing Land [Know your options: Identity resolution beyond the walled gardens]( Feb 11, 2019 by Barry Levine Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions. [Cybersecurity for marketers: Teamwork is key to protect data]( Feb 11, 2019 by Sam Bocetta Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions. [Verizon Media survey on 5G: Consumers expect better AR and video]( Feb 8, 2019 by Barry Levine Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data. Recent Headlines From [MarTech Today](, Our Sister Site Dedicated To Marketing Technology [Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates]( Feb 11, 2019 by Greg Sterling Teemo says that transparency gives consumers a sense of control and they respond positively as a result. [How to Prepare for a Successful Marketing Analytics Implementation]( Feb 11, 2019 by Digital Marketing Depot Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Online Marketing News From Around The Web ["Amazon Live" is the retailer's latest effort to take on QVC with live-streamed video](, TechCrunch [How Facebook Has Changed Computing](, WIRED [Reddit raises $300 million at $3 billion valuation](, CNBC [The Booming Business For Amazon-Only Ad Partners](, AdExchanger [The Difference Between Facebook Clicks](, Jon Loomer Digital [The Do's and Don'ts of Quora Marketing](, CMS Wire [Vimeo revenue jumps 54 percent in 2018, paying subscribers near 1 million](, Reuters [Want to earn user trust and drive marketing results? Start with these steps](, Think with Google Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land’s [SMX Advanced](, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You’ll come away with at least one tactic that you can immediately put to use… we guarantee it. [View rates and register today](! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](