Marketing Day: Snap names new VP, Telecom study, programmatic creatives & more

[Marketing Day]( Featured story [Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality]( Sep 4, 2018 by Greg Sterling Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the rules. From Marketing Land [Snap names Time Warner’s former CMO as its VP of US Global Business Solutions]( Sep 4, 2018 by Amy Gesenhues Reporting to Snap’s Chief Strategy Officer, Kristen O’Hara will oversee the Business Solutions groups tasked with building advertiser relationships. [Protect Your Brand: The best defense is a good offense]( Sep 4, 2018 by Digital Marketing Depot Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. [How small businesses can see big results with foundational SEO]( Sep 3, 2018 by Marcus Miller Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins. [Here’s why you should crowdsource your programmatic creatives]( Aug 31, 2018 by Grace Kaye Maybe you’ve experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand. [The ultimate guide to using Bing Webmaster Tools – Part 5]( Aug 31, 2018 by Christi Olson Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. [How to capitalize on the competitive advantage of real-time data analysis]( Aug 31, 2018 by Stela Yordanova Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis. Recent Headlines From [MarTech Today](, Our Sister Site Dedicated To Marketing Technology [Google, IAB Europe still negotiating GDPR Consent Framework implementation]( Sep 4, 2018 by Robin Kurzer Google has yet to launch its consent management platform. [You Got The Click! Now What?]( Sep 4, 2018 by Digital Marketing Depot Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace? [Martech continues its explosive growth, but are we facing an overload?]( Sep 4, 2018 by Robin Kurzer No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that’s right for them. For more marketing news from around the web, check out the [full Marketing Day article on our site.]( [SMX East returns to NYC, better than ever: October 24-25, 2018]( Search Engine Land’s [SMX East]( is coming to the Big Apple October 24-25. You’ll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. [View rates and register today](! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](