Marketing Day: Snapchat layoffs, Black Friday strategies & Facebook tests web-based VR

[Marketing Day]( [SMX East 2017]( Featured story [Facebook tests removing organic Page posts from News Feed]( Oct 23, 2017 by Tim Peterson Pages’ unpaid posts will be limited to the new Explore Feed as part of the test. From Marketing Land [Snap reportedly lays off 18 employees, will slow hiring in 2018]( Oct 23, 2017 by Tim Peterson It’s unclear how the slowdown will impact Snapchat’s parent company’s advertising business. [Offers they can’t refuse: Strategies to stand out on Black Friday]( Oct 23, 2017 by Tony Toubia Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your brand doesn't get lost in the noise. Recent Headlines From [MarTech Today](, Our Sister Site Dedicated To Marketing Technology [Is your martech stack keeping pace with changing customer behavior?]( Oct 23, 2017 by Kevin Bobowski It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations. [Skimping on deliverability spend? You’re hurting your email program]( Oct 23, 2017 by Jose Cebrian Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. For more marketing news from around the web, check out the [full Marketing Day article on our site.]( [Search Engine Land's SMX East, the largest search marketing conference in the East Coast, returns to New York: October 24-26, 2017]( Join us at [SMX East]( for results-driven tactics to improve your SEO and SEM campaigns. If you're obsessed with SEO and SEM, you don't want to miss this opportunity to learn fresh new tactics from the experts. View pass options and [register]( today! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](