Forget motivation, Friend

This is better… [This is better…] [View Online Version]( [Quick Tips]( What to Do When You Don’t “Feel” Like It Hi Friend, It’s easy to feel motivated in January... Here’s the proof: Just look at all these wins [Simplest Marketing Plan]( (SMP) members shared in last week’s Office Hours: Wins are easy to come by when you’re motivated. (Remember, marketing works when you do it!) But motivation can be fickle... One day you’re commenting on LinkedIn, reaching out to potential clients, and writing new content. Then suddenly, you don’t “feel like” it. That’s why now is the perfect time to develop something stronger than motivation.Something that will carry you through no matter how you feel: Habit. Here’s a new way to look at the habit of marketing… One of my new favorite writers, Adam Mastroianni, writes in his blog, [Experimental History](, that there are two different kinds of problems: - Diploma Problems - where you work hard at something until it’s done and you never have to do it again. Like learning to ride a bike. - Toothbrushing Problems - which are things you have to continue to do until you die. Marketing is more of a “Toothbrushing Problem.” Which is actually great news. Because when you develop the habit of marketing so that it becomes automatic, you no longer have to depend on motivation to continue getting wins every month. You just do your 30 minutes a day, every day, no matter how you’re feeling and no matter the state of the economy. Easy as picking up a toothbrush. (In fact, you could stack those habits: do your marketing right after you brush your teeth.) Listen as I explain this in more detail and share tips for staying positive no matter what the economy is doing (more on that in the next issue) in the Best Bits from our last Office Hours session here: [Watch here](. Don’t overthink it. Just pick something - anything - and do it for 30 minutes. Then do it tomorrow. And the next day. Until doing your marketing becomes automatic. Need a visual reminder? Take a look at this “Ink Insight” from our Office Hours, drawn by Architect of Vision [Antonio Meza](: What are your wins so far this year, Friend? Share them [here on LinkedIn]( and let’s see what everyone is up to! Need more guidance on what you should be doing with your 30 minutes a day? Pick up a copy of the [Simplest Marketing Plan (SMP) for 2024]( – it includes a one-page weekly marketing schedule you can print out and follow! You’ll also get to come to every live monthly Office Hours session in 2024 - so you’ll stay on track all year long. [Get it now here](. That’s all for today. Thanks for reading - now go do your 30 minutes of marketing! What did you think of this week's newsletter? [Loved it]( | [Great]( | [Good]( | [Meh]( | [Bad]( Ilise Benun Your Marketing Mentor (917) 750-0498 [Time for a marketing coach? Book a free session here.](     Goodbye, Imposter Syndrome In this episode, Agency owner and co-founder of Sparkbox, Ben Callahan, shares a different way to think about content marketing that removes the fear of "putting yourself out there." Bye, Impostor Syndrome! [Listen to episode 493 here](.   Applications Open! How strong is the foundation of your freelance business? Join my 8-month business incubator, hosted by AWAI. Together, we’ll put all the pieces in place so you have a solid foundation, strong systems, clear pricing and much more. [Apply to join here](.   Get Organized with Notion Finally get organized with Notion, a free all-in-one workspace that is perfect for creatives. When: February 13, 1-2 pm ET Use code "iliseQT" for 50% off tickets to this Creatives Roundtable event. [Register here](.   Keep Getting Ghosted by Clients? In [Writing a Winning Proposal: Land Your Dream Clients](, you'll learn my proven "Proposal Oreo Strategy" and the 3 most important things about writing a winning proposal: 1. How to identify the right prospects 2. The best practices for writing proposals 3. The 10 essential elements you need to land your dream gigs I also show how to share it with your prospect so they say yes, instead of ghosting you! "What a gem course. Straight to the point, no embellishments, full of tips, and a wealth of information. Highly recommended." WHAT?! For a limited time, the course is just $6.99!Give it or get it here: [( [ratio](   FOLLOW US [Facebook]( [Twitter]( [LinkedIn]( [YouTube]( [marketing-mentor.com]( | [View Online]( | [Unsubscribe]( [Manage]( your preferences | [Opt Out]( using TrueRemove™ Got this as a forward? [Sign up]( to receive our future emails. View this email [online](. 350 Barnard St. | Savannah, GA 31401 US This email was sent to {EMAIL}. To continue receiving our emails, add us to your address book. [powered by emma](