The #1 key to successful outreach

With examples to follow! [With examples to follow!] [View Online Version]( [Quick Tips]( The #1 Key to Successful Outreach Hi Creative Professional, How do you feel about doing outreach? I asked that question in a [LinkedIn poll]( last week, and it brought up a lot of feelings. Here’s how people responded after just one day… What’s interesting is that a few commenters said they do it because it works… even though they don’t like it or need to fine-tune their approach. Consistent outreach is one of the best ways to keep your business healthy for years to come. (Still not sure what it is? [Watch this](.) The #1 key to successful outreach is starting with the right mindset so you won’t get discouraged and stop doing it. And the right mindset might help you like it, too. But what is the right mindset? It starts with knowing what to expect. Outreach - like all marketing - is about timing. Your message needs to reach your prospect right at their moment of need. So, if you’ve done your homework, you should expect about a 10%-20% response rate. In other words, if you reach out to 10 people, one or two of them will most likely respond. Some of those responses will be, “No thanks, we’re all set,” and others will be, “Sounds interesting, tell me more.” Spend 30 minutes a couple days a week on outreach and it will bring in new projects and keep your business healthy. Still not ready to try it? Here’s another thing that’ll help… If reaching out to people you don’t know feels uncomfortable, start with people you know: current and “dormant” clients. In this clip, I share three easy ways to do it - and three word-for-word examples of messages you can send or questions you can ask: [Watch it here](. Doing your outreach consistently is what makes it work. You can’t do a few, then drop it for a while. And that means not getting discouraged when it doesn’t work immediately. Remember, you’re building relationships, which require trust. And consistency builds trust over time. Start with the strategies in the video, above… then make your outreach process your own. Do you have an approach that works for you? Share your insights with the community [here on LinkedIn](! Thanks for reading - that’s all for today. What did you think of this week's newsletter? [Loved it]( | [Great]( | [Good]( | [Meh]( | [Bad]( If you enjoyed this, please consider sharing Quick Tips with a fellow creative professional. [Share Quick Tips](mailto:?subject=I%20%F0%9F%92%96%20this%20newsletter.%20You%20might%20too&body=Marketing%20Mentor%27s%20Quick%20Tips%20newsletter%20takes%20the%20mystery%20out%20of%20marketing%21%20Know-how%2C%20industry%20resources%20and%20motivation%20for%20busy%20creative%20pros%2C%20delivered%20with%20humor%20and%20insight%20into%20today%E2%80%99s%20marketing%20challenges.%20Join%2024%2C000%20creative%20professionals%20who%20are%20leaving%20the%20feast-or-famine%20cycle%20behind.%20Sign%20up%3A%20https%3A%2F%2Fbit.ly%2FQTfriend) Ilise Benun Your Marketing Mentor (917) 750-0498 [Is it time to get a marketing coach?](     Master Your $$ Mindset with Farnoosh Torabi [The first 50 to register]( for this live event will get a free copy of Farnoosh's new book, A Healthy State of Panic. Join us for an enlightening discussion about fear and money! When: Wed. Aug 9 at 12 PM ET [Register here now](   On the Podcast: Can Hourly Pricing Work? If cash flow is your main pain, the problem may not be your prices or your clients. Hear how Matthew Wolf, of graphic design studio Wyndetryst, implemented an hourly pricing model - and rapidly fixed his cash flow. [Listen to episode #478 here](.   Mini Content Marketing Intensive Feeling stuck on your content marketing? Come to my mini Content Marketing Intensive this September. When: September 21, 1-2 pm ET Use code "iliseQT" for 50% off tickets to this Creatives Roundtable event. [Register here](.   On The Blog: The Power of Play Ever spend way too much time on a project… Only to end up with something below your usual standards? Copywriter Mary Vosika shares her recent discovery for how to use play to get out of a rut - and level-up your results. [Read it here](.   FOLLOW US [Facebook]( [Twitter]( [LinkedIn]( [YouTube]( [marketing-mentor.com]( | [View Online]( | [Unsubscribe]( [Manage]( your preferences | [Opt Out]( using TrueRemove™ Got this as a forward? [Sign up]( to receive our future emails. View this email [online](. 350 Barnard St. | Savannah, GA 31401 US This email was sent to {EMAIL}. To continue receiving our emails, add us to your address book. [powered by emma](