You're NOT needy, Friend

Here’s why... [Here’s why...] [View Online Version]( [Quick Tips]( A New Outreach Mindset: You Come Bearing Gifts Quick note: Help us improve! See the feedback links right above my signature. Hi Creative Professional, Have you ever had a nagging issue inside your house… A faucet gushing water out the side... a squeak in the floor whenever you walk past that one spot… a cabinet door that flies off the hinge… And all you needed was a good handy-person. Someone dependable, who works fast and actually shows up when they say they will. Well what if that person left a flier on your doorstep that said: “I fix leaky faucets, squeaky floors, and cabinet doors, and I’m available on Monday?” Wouldn’t you feel relieved that you didn’t have to search high and low for someone who can solve your problems? It might even feel like a gift. That is exactly why you need to be doing outreach. Even though many creatives say they “don’t like it” because it feels “salesy” or makes you look desperate or “needy.” (How do you feel about it? [Take my LinkedIn poll to see where you stand](!) But here’s the thing… There are clients out there for you - oodles of them - struggling with problems that you can solve for them. And if you do your homework, so you know who needs you and how they need you… Then you can magically arrive “on their doorstep” (in their in-box, LinkedIn messages, or on their phone) ready to offer your help. This mindset shift — from feeling “needy” when you reach out… to realizing that you come “bearing gifts” — is how I want you to change your thinking. I waxed a bit poetic about this mindset shift and how to set the right expectations for your outreach in the “Best Bits” from our July Office Hours, here: [Watch it here](. What I’m really saying is this: To solve someone’s problem is to give a gift. Yes, even if they pay you for it! And if you do your outreach right, you will find clients who actually thank you for reaching out (and sometimes even apologize when they’re so busy they ignore your initial messages). The timing won’t be right for everyone, of course. You need to arrive at their time of need. But that’s why you’ll do it more than once, even when it feels “pushy.” Watch my video, above, to get you in the right mindset, then try a couple practice messages and see what happens. In the [Simplest Marketing Plan](, the 3rd quarter of the year is all about targeted outreach, so we’ll delve a little deeper in coming Quick Tips. Until then, enjoy the rest of your week. What did you think of this week's newsletter? [Loved it]( | [Great]( | [Good]( | [Meh]( | [Bad]( If you enjoyed this, please consider sharing Quick Tips with a fellow creative professional. [Share Quick Tips](mailto:?subject=I%20%F0%9F%92%96%20this%20newsletter.%20You%20might%20too&body=Marketing%20Mentor%27s%20Quick%20Tips%20newsletter%20takes%20the%20mystery%20out%20of%20marketing%21%20Know-how%2C%20industry%20resources%20and%20motivation%20for%20busy%20creative%20pros%2C%20delivered%20with%20humor%20and%20insight%20into%20today%E2%80%99s%20marketing%20challenges.%20Join%2024%2C000%20creative%20professionals%20who%20are%20leaving%20the%20feast-or-famine%20cycle%20behind.%20Sign%20up%3A%20https%3A%2F%2Fbit.ly%2FQTfriend) Ilise Benun Your Marketing Mentor (917) 750-0498 [Listen to the latest episode of the Marketing Mentor Podcast](     Break The Rules at Summer Camp I'm thrilled to be a Camp Counselor once again for [Terri Trespicio’s annual Summer Camp](. The theme is “Breaking The Rules” – which is right up my alley – and my topic is Trusting Ourselves. It’s already happening - but you can still sign up and [catch the replays at a discount here](.   On the Podcast: Rebekah Mays What's the most effective content marketing tool for creative professionals? Content Strategist Rebekah Mays joins me to share how she’s using this tool to build credibility, increase authority in her market, and grow her business. [Listen to episode #477 here](.   Watch: Ink Insights! Watch as SMP member, Antonio Meza, walks us through his sketch interpretation of July’s Office Hours! If you’re a visual learner, or you just love creativity, you’ll love this. [Watch it here](.   Mini Content Marketing Intensive Feeling stuck on your content marketing? Come to my mini Content Marketing Intensive this September. When: September 21, 1-2 pm ET Use code "iliseQT" for 50% off tickets to this Creatives Roundtable event. [Register here](.   FOLLOW US [Facebook]( [Twitter]( [LinkedIn]( [YouTube]( [marketing-mentor.com]( | [View Online]( | [Unsubscribe]( [Manage]( your preferences | [Opt Out]( using TrueRemove™ Got this as a forward? [Sign up]( to receive our future emails. View this email [online](. 350 Barnard St. | Savannah, GA 31401 US This email was sent to {EMAIL}. To continue receiving our emails, add us to your address book. [powered by emma](