The market has a message for you⦠[The market has a message for youâ¦] â [Live Event May 29 - Sign Up Here!]( How to Hear What The Market is Telling You, Friend Hi Friend, Getting fired from my 2nd job over 36 years ago was the best thing that ever happened to me. As I strode out of my boss’s office, young and resolute, I swore I’d never have a boss again… But I also had no clue what I was going to do. So, I started with what I do best: Listening. I knew I was good at organizing, and in New York I was surrounded by creatives who seemed a bit disorganized. Seeing their endless piles of bills and paperwork, a little voice inside said, “I can help with that.” So I listened. And that’s how I got my start as a “professional organizer,” landing my first clients at $15 an hour. But then I noticed that the same clients couldn’t do their bookkeeping - and therefore had no idea whether they were earning enough. Again, I heard a little voice inside that said, “I can help with that.” So, I listened - and offered basic bookkeeping services. Once I got my clients’ books in order, a bigger problem surfaced: they weren’t making nearly enough money! Most of them did little to no self-promotion and were always stuck in a feast or famine cycle. Again, I heard a little voice inside that said, “I can help with that.” So I offered to do their self promotion for them… which led to a stint as an agent… And eventually, as I kept listening - to my clients and to myself - I started to see that I could take my business where I wanted, as long as it was in response to the needs of the market. When a designer asked me to coach her because she couldn’t afford to have me do her marketing, again, I listened… And that’s how Marketing Mentor was born. The point is… If you listen to the market, your ideal business will find you. And it’s through listening this way that you will get clarity on the kind of clients you want to work with, too. They might even give you an idea that’s better than the ones you have for yourself! And now we have AI - perhaps THE best listening device ever created - to help us listen both within ourselves and externally. I’ll expand on that at my [Potential Clients on Tap LIVE event]( coming up on May 29. In Minisode #3 of my “Where Are All the Good Clients?” series, I expand on how to listen to the market and find the clients and work that you truly want: [Click to watch!]( [Watch it here](. Listening so that your ideal business can find you requires… - Self-trust
- Exploration
- Putting yourself out there
- Getting feedback And the willingness to do all of the above before you feel “ready.” Start by choosing a direction based on your interests, curiosity, and what you care about… then let yourself get swept up in the flow, as I did. It might take some time, but it doesn’t have to take 36 years. To speed it up a tad, I’ve been developing a way to use AI to help you listen to both the market and yourself… then locate clients that are a perfect fit for you. I’ll tell you all about it at my [Potential Clients On Tap with AI LIVE Event]( - on May 29 from 12-1pm ET. Over 900 creative professionals are already signed up to hear how to use AI to find more and better clients! You’ll also hear about my brand-new course on using AI to help you drum up a list of clients anytime you need them… and get access to some amazing bonuses and discounts only available when you join live! It’s completely free to join - [sign up here](. Want to know a little secret to get potential clients to tell you exactly what they need, Friend? Try the “magic trick” in [today’s LinkedIn post here](. Up Next: Are you 100% human… or part robot? Take our new AI Persona Quiz to find out! Coming to your in-box tomorrow. Talk to you then… What did you think of this week's newsletter? [Loved it]( | [Great]( | [Good]( | [Meh]( | [Bad]( Ilise Benun Your Marketing Mentor (917) 750-0498 [Join the Potential Clients on Tap with AI LIVE Event!]( â [Live Event May 29 - Sign Up Here!]( Potential Clients on Tap with AI - LIVE Event! Want to find your best clients? I’m sharing my new AI-infused approach to finding clients! What: Potential Clients on Tap with AI LIVE Event When: May 29 - 12-1pm ET [Get in for free here](. [Click to watch.]( Minisode #1: Why Aren't Clients Finding Me? If you’re waiting to be “discovered” by your ideal clients… Catch up on Minisode #1 and learn why that rarely ever happens… and how to find clients that are a perfect fit for you. [Watch Minisode #1 here](. [Click to watch.]( Minisode #2: The Ugly Truth About Word of Mouth Are you finding clients through word of mouth? Find out why “word of mouth” is one of the riskiest strategies to build a freelance business… And what to do instead! [Watch Minisode #2 here](. [Take the quiz.]( Are You A Secret AI Genius? How much do you know about AI? Take my AI IQ Quiz and find out! (You might surprise yourself.) Featuring beautiful illustrations from Antonio Meza, who draws our monthly Office Hour Ink Insights. [Take the AI IQ quiz here](. Then [peek at the answers here](. FOLLOW US [Facebook]( [Twitter]( [LinkedIn]( [YouTube]( [marketing-mentor.com]( | [View Online Version]( | [Unsubscribe]( [Manage]( your preferences | [Opt Out]( using TrueRemove™
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