Should you use AI for prospecting?

See how I used it… [See how I used it…] [View Online Version]( [Quick Tips]( Using AI to Reach Out to Prospects Hi Creative Professional, You don’t have to be flexible to take a yoga class. Flexibility comes with baby steps and is a benefit that comes from consistent practice over time. As a beginner, you can use blocks to prop yourself up and straps to extend your reach. You can even start in a chair if you need to. The point is to meet your body where it is and stretch yourself just a little more each time. It’s kind of like doing your targeted outreach - one of the tools in the [Simplest Marketing Plan](. You don’t have to be “good” at it to begin. In fact, I can guarantee you won’t be “good” at it at first. But that doesn’t really matter. Especially now that we have AI tools to “prop you up.” For example… If writing messages to prospects feels like too much of a “stretch” for you… LinkedIn Premium has integrated AI tools to help. Watch my quick video walk-through here: [Watch it here](. What I like about this built-in tool is that it finds similarities between you and your prospect and suggests things you could say to them. Now, the suggestions it makes may not be what you want to say or highlight – but it’s better than starting from scratch. In fact, when I told AI expert, Nick Usborne, that I was using LinkedIn Premium’s AI tools, he said, “Never use those!” When I asked why, he said: “Clients are beginning to get stuff which is eerily familiar because everyone's following the same structure and format - even if they're editing.” He makes a good point. If you click the button and hit send without editing, you’ll sound just like everyone else. So be sure to customize the message to sound like you and reference what you’re truly interested in. Here’s a little checklist if you do decide to use it: - Edit the subject line - Add your own voice - Check that what LinkedIn highlights is what you want highlighted. If not, replace it. Don’t have LinkedIn Premium? You can still use AI tools to help reach out to clients. Nick actually thinks it’s better to do it on your own computer using a tool like [Perplexity.ai]( or [ChatGPT]( and create a structure that is unique to you. Whether you decide to try the AI built into LinkedIn Premium, or you go with another tool, the results won’t be perfect. But they might be just the “prop” you need to stretch yourself a little more today. And then a little more tomorrow. Have you ever used LinkedIn Premium's AI assistance for client outreach, Creative Professional? Would you use a different AI tool, or avoid AI altogether? Weigh in and let’s see what everyone thinks [here on LinkedIn](. That’s all for today! Thanks for reading. What did you think of this week's newsletter? [Loved it]( | [Great]( | [Good]( | [Meh]( | [Bad]( Ilise Benun Your Marketing Mentor (917) 750-0498 [Time for a marketing coach? Book a free session here.](     Read: Lots of LinkedIn Changes! As I said in the [Best Bits last time](, LinkedIn is like a confusing foreign country —and an overwhelming one at that! See what’s changing and how it affects creatives. Read about it [here on the blog](.   Listen: How Will AI Affect Your Newsletter? That’s just one of the questions we answered in the latest episode of the Marketing Mentor Podcast with special guest, Michael Katz (shown here in Costa Rica!). Michael specializes in writing newsletters for professional service providers - and he’s got opinions on AI and more! [Listen in here](.   Futureproof Copywriting Copywriter and AI expert, Nick Usborne, can help you increase your value as a copywriter by combining AI with Emotional Intelligence. Learn to use both in his [Futureproof Copywriting course here](. And get 20% off with my code: BENUN20   Here's How to Avoid Being Ghosted In [Writing a Winning Proposal: Land Your Dream Clients](, you'll learn my proven "Proposal Oreo Strategy" and the 3 most important things about writing a winning proposal: 1. how to identify the right prospects 2. the best practices for writing proposals 3. the 10 essential elements I also show how to share it with your prospect so they say yes, instead of ghosting you! "What a gem course. Straight to the point, no embellishments, full of tips, and a wealth of information. Highly recommended." OMG! For a limited time, the course is only US$9.99.Give it or get it here: [( [ratio](   FOLLOW US [Facebook]( [Twitter]( [LinkedIn]( [YouTube]( [marketing-mentor.com]( | [View Online]( | [Unsubscribe]( [Manage]( your preferences | [Opt Out]( using TrueRemove™ Got this as a forward? [Sign up]( to receive our future emails. View this email [online](. 350 Barnard St. | Savannah, GA 31401 US This email was sent to {EMAIL}. To continue receiving our emails, add us to your address book. [powered by emma](