'X' marks the spot, Elon's real plan for Twitter? // TikTok banned in US, headlines again // 4 Paths Workshop Nov 3

Get the full scoop inside... Greetings {NAME}! Are you active on Twitter (any more)?! You're welcome to hit reply to this email to let me know as I'm definitely curious. [image] Tbh, I kept seeing diminishing returns myself from my Twitter efforts. I've been on the platform since 2007 and it just "ain't what it used to be!" So, at the end of last year, I chose to stop publishing regular content on Twitter (as well as LinkedIn). I do still post some pertinent updates from time to time on both platforms. Now that Elon Musk has finally completed the purchase of Twitter and is making sweeping changes, we shall see if this platform will be anything more appealing in the future. Hmm, #TimeWillTell. To get a sense of the bigger picture going on, I found this to be a [most fascinating assessment]() of Elon Musk's actual vision for Twitter, put together by my very smart, long-time friend Roger James Hamilton. "X marks the spot!!" Definitely watch Roger's full 7-minute video, if you're interested in a bigger perspective. It certainly opened my eyes. I also posted [my own written summary]( in my Social Scoop group if you prefer to take a quick skim. [image](=) [The 4 Paths To Success With Social Media]( Proven Ways To Monetize Your Marketing The 4 Paths workshop is a one-time, 3-hour, deep-dive event happening on Thursday, November 3rd. The old marketing models simply do not work anymore. BUT, don't give up or lose heart!! Let me show you exactly what does work to create success with social media today and how you can easily navigate one of four proven paths! It's only $49! [Extended sale price expires November 2nd @ 7pm PT] OR, you can get The 4 Paths workshop as a special *FREE BONUS* when you register for my super popular program FBOMM: Facebook Organic Marketing Masterclass, Season 4. Details are on the [4 Paths page](). We'd love to see you in either or both programs! (If you're already registered, I'll see you soon!) [Learn More: 4 Paths Workshop]( Uhoh. The FCC commissioner says the U.S. should ban TikTok. Shares of U.S. social media companies Snap and Meta spiked on the news that a Federal Communications Commissioner said the [U.S. government should ban TikTok](=). Of course, the FCC's comments do not necessarily signal any pending actions against TikTok. But it's sure interesting to see this topic hitting the mainstream headlines... again! So, now I'm curious about your use of TikTok - are you super active on this platform? Do you see actual business results? Or, are you more of an observer who enjoys being entertained on the platform? [For me, as I've mentioned in previous newsletters and social posts, I am not on TikTok at all - I deleted my tiny account several years back for personal reasons. But, I get that it's a powerful platform for a LOT of people!] More News You Can Use The metaverse can’t succeed if no one wants to be there, which Meta and other big metaverses seemingly don't yet understand. Read more on this Vice article: [The Corporate Metaverse Can’t Compete](=). But, wait! Meta / Facebook is not dying any time soon and will likely become even more impenetrable over time. Read this excellent assessment by super-smart Ben Thompson @ Stratechery: [Meta Myths](). Quick excerpt: "To insist that Facebook will die any day now is in some respects to suggest that humanity will cease to exist any day now; granted, it is a company and companies fail, but even if Facebook failed it would only be a matter of time before another Facebook rose to replace it. That seems unlikely: for all of the company’s travails and controversies over the past few years, its moats are deeper than ever, its money-making potential not only huge but growing both internally and secularly..." Indeed. That's heartening to read. Even so, I'm recommending to all my clients that it's critical to start building your social media marketing contingency plan now. Which I'll be addressing in my upcoming [The 4 Paths]() workshop! Alrighty, my friend, that's a wrap for this issue of my Social Scoop e-zine. Got questions? You're welcome to reply to this email and my team and I will do our very best to get back to you in a timely manner. Also, for sure meet us in my very lively, welcoming and supportive [Social Scoop Facebook Community]() - celebrating 21.5k+ amazing members. Cheers 'til the next time, Best, Mari Smith CEO, Mari Smith International, Inc. Premier Facebook Marketing Expert Top Social Media Thought Leader Author, The New Relationship Marketing Coauthor, Facebook Marketing: An Hour A Day P.S. It's time to take back control of your social media marketing! Join me on November 3rd for a one-time, deep-dive workshop! [The 4 Paths To Success With Social Media](). Replay included + lifetime access to materials + membership in our exclusive community. I'd love to help you get back up to speed with your Facebook / Instagram / social media marketing so you can finish the year STRONG and start 2023 with a nice big bang! (If you're already registered, I'll see you soon! And, if you're a past grad of any FBOMM season, you have a special invite - check your separate email or contact us if you don't see it). [image] If you wish to unsubscribe or CHANGE or UPDATE your information, please click this link: [Unsubscribe]( Mari Smith International 11956 Bernardo Plaza Dr., #201 San Diego, California 92128 United States