Would you abandon Facebook to only use TikTok? 😲

| Social Scoop | You are receiving this message as you subscribed to my Social Scoop newsletter via my website and / or via my Social Scoop Facebook Group. If you prefer to STOP receiving any emails from me, you can simply unsubscribe using the link at the bottom of this email. Thank you! 🙏 Greetings {NAME}! Legit question - would you abandon Facebook in favor of TikTok for marketing your business? (Or, perhaps you'd leave Facebook in the dust for YouTube?) Whilst it's certainly true that Meta's algorithms are constantly changing and what worked last year (heck, sometimes last month!) doesn't work today, that doesn't mean we should jump ship, IMHO. Case in point: you may have noticed that both your Facebook and Instagram feeds have an unusually high volume of content from people/accounts you do not follow, right? These are people/businesses that you've never heard of. BUT, what's happening is Meta's AI-powered discovery engine is surfacing content based on what *it* thinks you'll find interesting. And these suggested posts are not random. There are hundreds of data points gathered on your behavior that inform the algos what you just might want to see in your feed. At first, it was about 20% suggested content. ('Unconnected,' as Meta calls it, vs. content from your friends/people you follow is Connected). Today, the volume of suggested content is AT LEAST 50%, maybe even 60%! What in the actual heck?!?!? Right? I mean, seriously, it can feel SO challenging to get your content seen by people who have proactively chosen to follow you. (And to see content you genuinely want to see, right?) However, there is one upside to the discovery engine. And that is your content could be suggested to people who might be a good fit for your product/service. 🤔 And, big important point: the two primary reasons Meta keeps pushing the discovery engine approach is i) it's what's made TikTok so successful and ii) studies have shown the element of surprise keeps people on the platforms LONGER. (Could be just a 6-8% increase, but it's still going up!) In any case, giving up Facebook in favor of TikTok was a recent [topic](=) of discussion in my Social Scoop group. (And in favor of YouTube in another [post]()). There are differing viewpoints. For me, TikTok has never been my jam. I deleted my account years ago. Also, I wrote up this post a few months back that you might find helpful: [8 Steps To Train Your Facebook Feed](). Btw, I do think that EVERY business/professional/creator should be actively working on building their YouTube channel. 📺 In addition to other social platforms. AND, please do not give up on Facebook! It's still the behemoth and has tons of benefits, despite its issues! (On that note, I'm excited to unveil my next course very shortly: 🤩 SOCIAL SAVVY SUPERSTARS - stay tuned!) I'd love to hear from you -- are you active on TikTok? How about YouTube? Are you feeling frustrated with the content you see in your Facebook (and Instagram) feeds? You're welcome to reply to this email! [Women's Summit](=) Would you like help growing your business? Join me at the REAL Success Women's Summit (men welcome, too!). July 25 & 26. Powerhouse women business leaders. Two-day online summit. [Claim your free ticket here](=). Speakers include: Sharon Lechter, Elena Cardone, Gloria Banks, Lisa Copeland, Danelle Delgado, Alessia Minkus, Estie Starr, Marci LaBelle, Phyllis Newhouse, Linda Clemons, Amilya Antonetti, Rita Davenport and yours truly! Want to elevate your course business with AI? Learn from top eLearning and marketing experts at LearnWorlds WORLDS OF LEARNING online summit featuring practical sessions on using AI to create and deliver courses efficiently, drive business growth, and maximize revenue. [Register for free](=). = July 23-24. This awesome, annual online event is hosted by LearnWorlds, one of the leading course platforms. This year, there's a mega emphasis on AI processes to help you save time and sell more courses! Nuggets from the Social Scoop Facebook Group - [What BIG THING are you really looking forward to?]( Could be business or personal. Something coming up later this year? (A fun topic I just posted; come join the discussion!) - [How to re-engage an old Facebook group]() - is it worth even trying? - NEW Instagram feature Add a teeny wee Note to any IG post or Reel. (Before you dismiss this, I reckon there are some decent use cases for us grown ups, haha!) Read more about my thoughts and join the discussion [here]() in the Social Scoop group and/or on [this post]() on my FB Page. - [Is Google punishing articles or blogs written by AI]()? - Should you set up a [Facebook Page or Group or both]() for a new business? - [The FB AI bots are out of control]()- taking down legit posts and comments, and allowing spam in groups. Ugh! - Can you make the [Friends feed the default feed](on Facebook? [what big thing]() That's all for this message. If you have any questions at all, you're welcome to reach out to me anytime. You can reply to this email. You're invited! Come connect with your fellow marketers in my wonderfully supportive [Social Scoop Facebook Community](. There are always amazing daily conversations, questions, resources and connections. I love my tribe!! 💙 Cheers 'til the next time! Mari Smith CEO, Mari Smith International, Inc. Premier Facebook Marketing Expert Top Social Media Thought Leader Author, The New Relationship Marketing P.S. Remember to claim your FREE tickets to the upcoming [Worlds of Learning Summit](=) (July 23-24) as well as the [REAL Success Women's Summit]() (July 25-26). I'd love to see you there! Disclosure: this message includes tracking links for marketing purposes. I receive compensation for speaking at LearnWorlds' Worlds of Learning (WOL) summit, but it's not based on registrations. The WOL event is totally free and there's nothing to purchase (other than becoming a LearnWorlds customer, if you wish!). The REAL Success Women's Summit is also totally free. However there is an option to upgrade to a VIP ticket for a nominal fee. Plus some of the speakers will be making a sales offer to go deeper with your education, and I may receive an affiliate commission on any purchases made by my referrals. If you have any questions or feedback, you can reply directly to this email. 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