8 Steps To Train Your Facebook Feed 😊

| SOCIAL SCOOP | You are receiving this Social Scoop email newsletter as you subscribed via my website and / or via my Social Scoop Facebook Group. If you prefer to STOP receiving emails from me, you can simply unsubscribe using the link at the bottom of this email. Thank you! Greetings {NAME}! I wonder if you've noticed lately how filled your Facebook feed is with all kinds of irrelevant content from people and business you don't know, and way more ads than ever? 🤯 Also, lots of content from many days ago?! 🤔 I'd love to hear from you if you have a second regarding your current experience of your Facebook feed in particular. Feel free to also share what you see in your Instagram feed, and possibly Threads feed as well if you're using that app. 👇 - Are you seeing a ton of suggested content? - Do you see hardly any content from your friends? - What about pages you've liked? - Do you feel like you're missing out on a ton of content that you used to see? - What is the frequency of ads you see? - Do you enjoy your feed? - Or is it rendered pretty much useless these days?! In a blatant attempt to compete with TikTok, Meta has been utterly relentless in pushing out its 'AI-powered discovery engine.' This is the algorithm that basically tracks your every move and strives to know you better than anyone on the planet.. And then you start getting all this recommended content in your feeds, supposedly predicting what you'll be interested in. It's the same algorithm across Facebook, Instagram and Threads. And, it's the very same formula that has made TikTok so successful and 'sticky.' Our brains get these dopamine hits because there's an element of surprise; you never know what you're going to get. 😮 BUT, to be fair, there's also a mega element of frustration as well, right?! Because if the discovery engine gets too carried away, then your feeds are pretty much rendered useless. 8 steps to train your Facebook Feed The good news is there are ways to train all the Meta feed algorithms... somewhat! Here are my suggestions for you: - Adjust the settings per post by clicking/tapping the 3 dots on any organic post in your feed. You can choose to hide, show more, show less, snooze, unfollow. You can also do the same for ads. And you also can get to 'Manage your Feed' under the 3 dots on any post. Yes, this practice can be super time consuming. But it can be worth a try! - Take advantage of answering the poll any time Facebook asks if you want to see MORE or LESS of something (a post or ad). - Make good use of your FAVORITES lists. This is where you can add up to 30 different friends, people you follow, or business pages as a Favorite. You're supposed to be able to see more of these sources in your main feed. But, see #4 below! - Start interacting with more of your Favorite people and Friends in the DMs. This informs the algos that you want to see more of those sources of content. - Periodically look at your FEEDS. This shows the full chronological content in each feed. On both desktop and mobile, you have the option to see individual feeds for: All (default), Favorites, Friends, Groups, and Pages. Engage with content in these feeds to help train the algorithms. - Regularly skim the FRIENDS feed, in particular, and engage with specific people. This should help train the algos to show you more of those friends. Just remember that if you have a lot of friends and a few that tend to post huge volumes, just know those folks will dominate your Friends Feed! 🤪 (But see #7!) - Review your entire list of friends (maybe about 1x/year), and don't be afraid to unfriend people you genuinely do not know... or who have deactivated their accounts, or who haven't posted in eons, or who push out huge volumes of daily content that you're not interested in. Make your own criteria of that's important to you for unfriending. (Tbh, I'm not a fan of those posts we see doing the rounds where people say they'll only keep friends that engage with a certain post. To me, that's not really fair, given we're all at the same disadvantage of how the algos work and not everyone will see such posts!) - Go through all the Pages you like/follow - it may be time to unlike/unfollow some there, too. And potentially add more likes/follows that genuinely interest you. Alas, we'll never get 'rid' of the suggested content fully. Because that's Meta's agenda. And, apparently, it is driving more time on site: about 6-7% for both Facebook and Instagram. So there's that. Hmm. I'd love to hear from your. You can either reply to this email and/or [join the discussion]( in my Social Scoop Facebook group. PLUS, please do SHARE these 8 steps with your friends and followers, too. Hop over to [this public post on my Facebook Page]() and share and/or comment as you wish! Thank you! That's all for now. You're welcome to reach out to me anytime. You can reply to this email. Plus, come connect with your fellow marketers in my wonderfully supportive [Social Scoop Facebook Community](. Cheers 'til the next time! Mari Smith CEO, Mari Smith International, Inc. Premier Facebook Marketing Expert Top Social Media Thought Leader Author, The New Relationship Marketing P.S. On a personal note, I had a lovely short trip to San Diego recently... 🏝 I enjoyed wonderful quality time with dear friends. 👭 And now I'm hosting my sister and brother-in-law at my home in Ashland, Oregon for another couple weeks. They have just over three months left of their one-year sabbatical from Scotland. ðŸ´ó §ó ¢ó ³ó £ó ´ó ¿ And, as much as they're thoroughly enjoyed life on the road, it's a real blessing to have a break to enjoy all the comforts of a home away from home! 🏡 If you have any questions or feedback, you can reply directly to this email. If you prefer not to receive any emails from me, click to [Unsubscribe]( from all communications, including my Social Scoop newsletter. Mari Smith International, Inc. 1467 Siskiyou Blvd #7 Ashland, Oregon 97520 United States (858) 215-3001 Manage how we communicate with you, [update your preferences]( anytime.