Newsletter Subject

The anatomy of an email campaign

From

mailjet.com

Email Address

community@learn.mailjet.com

Sent On

Thu, Aug 10, 2023 03:32 PM

Email Preheader Text

From email header to footer. ‌ ‌ ‌  ͏  ͏  ?

From email header to footer.  ‌ ‌ ‌  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏͏  ͏͏  ͏͏  ͏͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ From email header to footer. | [View in your browser](   [Mailjet by Sinch]( Successful strategies to increase your email lists Wednesday, August 23 | 9 AM CST (4 PM CET) [Save My Spot]( Every email journey begins with a contact list Looking to attract more subscribers? Or do you have subscribers but lack engagement? Either way, this session is for you. Mailjet by Sinch’s experts Roshni Shah-Chin and Natalie Lynch will guide you through the process of creating and nurturing a high-quality email list and share effective strategies to gain engaged subscribers. Join us to discover: - Why quality is always better than quantity in email list building - The importance of consent and permission when building your list from scratch - Effective strategies to incentivize email list subscriptions - Why an engaged email list drives better email marketing results - How to use website signup forms for maximum impact Roshni & Natalie will also provide a demo of how to create fully customized sign-up forms so you can see firsthand how to implement these practices for your strategy. [I'll be there]( [Greek god and goddess outside a cafe]( Woo them with relationship marketing Relationship marketing: A strategy that seeks to establish and cultivate a bond between customer and business that deepens over time. You may be asking yourself “how is that different from customer loyalty?” We’ve got everything you need to know, examples of relationship marketing, and how to do it well with email marketing in our latest article. [Put The Customer First]( [A Greek god and goddess standing in front of some paint buckets]( 9 essential parts of an email There are technical parts of an email that email marketers have little control over like the header and envelope (that’s not a pun, it’s truly called that). But the body of the email is where we really get to shine. Take a look at how you can use elements like images, calls to action, and subject lines to optimize your campaigns to improve success. [Signed, Sealed, Delivered]( [Mailjet by Sinch]( © 2023 [Mailjet by Sinch]( | 11‌2 E‌. Pec‌an St‌reet - San An‌tonio, T‌X 782‌05, USA | [Visit our blog]( [facebook]( [twitter]( [linkedin]( [instagram]( [youtube]( If you do not wish to receive further communication like this, [unsubscribe here.]( Hey, listen! Gmail doesn't let us control dark mode. If you're having trouble with this email, tap on the three dots in the upper right corner and choose "View in light theme" for a better reading experience!

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Email Content Statistics

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Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

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Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

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Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

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Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

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Predicted open rate

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Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

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Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

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