Preparing for Google and Yahoo email security protocols 👉

Test your deliverability knowledge and learn best practices to keep improving [View in browser]( Boosting deliverability and unlocking inbox success ✍️ Hi MailerLiters 👋, If a tree falls in the forest... I mean if a newsletter is sent and no subscribers see it in their inbox, does it make an impact? Email marketing is an effective way to grow your business, as long as your emails are being delivered. This is why today's newsletter is dedicated to helping you reach the inbox. Let's start with some important news. Google and Yahoo are [intensifying their security efforts]( starting this February, and one of the requirements is for all senders to have authenticated domains. Check out our suggested actions below. First things first, a fun deliverability quiz! Test your deliverability knowledge before diving in. [Let's start!]( Need an authenticated email domain? Do this now: 1. Get your own domain: For those sending emails from a free domain (@gmail.com, @yahoo.com, etc.) we recommend purchasing a domain from any domain provider like GoDaddy or Namecheap. From your domain dashboard, you will be able to create an email address for the domain. For example, if your domain is examplebusiness.com, you can create an email address like name@examplebusiness.com to send your newsletters from. 2. Authenticate your domain: Once you have a domain, the next step is to [authenticate it]( so email providers recognize your emails as trustworthy and deliver them to your subscribers’ inboxes. [Domain authentication setup video]( [MailerLite user?]( Watch our handy Domain authentication video to know what to do. [Watch now]( If you have any more questions about setting up domain authentication, we have a dedicated page of resources [here](. If you s[end 5k+ emails in a day, DMARC is your friend 🤝]( Bulk email senders (sending close to 5k+ emails a day) effective February 2024, will need to set up another security protocol, DMARC (Domain-based Message Authentication, Reporting & Conformance). This will well and truly tell email servers you’re reliable so don’t stop now! Everything you need to know about DMARC is right [here](. To set up and monitor DMARC to prevent legitimate emails from being flagged, we recommend using MailerCheck's [DMARC monitoring and reporting tool](. [Tell me what I need to know]( [Deliverability 101: Keep it clean 🧼]( Keep your list clean! Cleaning your subscriber list regularly will remove those invalid emails that harm deliverability. We recommend using an email deliverability tool like [MailerCheck]( to improve your deliverability rate by up to 98%. Your domain reputation will thank you later. 😉 [Take me to MailerCheck]( //anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTEwNzEzNzM1MzY4MTQ4MDUwLFwiclwiOjExMDc4NzE0MjIwNjA5NzEzN30iLCJzIjoiNTk0YjIyYzFjMmNlOTI4NSJ9[8 ways to boost deliverability 🚀]( While email deliverability can seem complex because of all the variables that affect your email’s inbox placement, there are a few simple things that you can do to improve your own deliverability dramatically. In this article, we’ll cover 8 email marketing deliverability best practices so you can optimize newsletters to reach the inbox while maintaining a healthy email list. [I need these tips]( [Try MailerLite today]( MailerLite is consistently ranked #1 in email deliverability, and now you can experience it for yourself with a 30-day free trial. You'll have access to all our best tools, including the AI email writer, Subject line generator, and Smart sending, which uses AI to send emails at the perfect times. [Sign up free]( Have a Lite day! MailerLite Europe MailerLite LTD Ground Floor, 71 Lower Baggot Street Dublin 2, D02 P593, Ireland United States MailerLite, Inc. 548 Market St. San Francisco, CA [youtube]( [linkedin]( [x]( You received this email because you signed up on the MailerLite website. [You can click to unsubscribe here]( | [Update preferences](