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Just in! 2023 email benchmarks (by industry) are here

From

mailerlite.com

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info@mailerlite.com

Sent On

Thu, Feb 23, 2023 03:08 PM

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Also, we want to send you more content that's relevant to your business. See how you can help us. He

Also, we want to send you more content that's relevant to your business. See how you can help us. [View in browser]( [MailerLite logo]( [How do your emails stack up?]( [Photo of Customer Support Manager, Sofia, smiling down at her laptop.]( Hey MailerLiters, We all know that comparing ourselves to others can be an unhealthy habit. But when it comes to email marketing, comparing email performance to others in your industry can be a good thing. Why? Because it allows you to set realistic goals and understand where you stand in relation to industry standards. Let’s take a deep dive into the latest email benchmarks for 2023. We’ve compiled some key metrics such as open rates, click-through rates, and bounce rates by industry, so you can see how your campaigns stack up and find areas for improvement. When it comes to email benchmarks, comparison is NOT the thief of joy, it’s the key to improvement! [I want to improve 🙌]( Help us send you relevant content We want to make sure you're getting the most value possible out of our newsletters. Please let us know your industry so that we can deliver content that is most relevant to your business. [E-commerce]( [Software and web app]( [Business and finance]( [Retail]( [Health and fitness]( [Media and publishing]( [Educational institution]( [Nonprofit organization]( [Authors and writers]( [Other]( [Submit]( [Jonas profile picture] Have a lite day! P.S. Have you visited our [Customer Self-Service Center](? You'll find help articles, video tutorials, Academy courses and more! Quickly get the help you need so you can move on with your day. MailerLite Europe MailerLite LTD Ground Floor, 71 Lower Baggot Street Dublin 2, D02 P593, Ireland United States MailerLite, Inc. 548 Market St. San Francisco, CA [linkedin]( [youtube]( [twitter]( You received this email because you signed up on the MailerLite website. [You can click here to unsubscribe]( [Update preferences](

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Email Content Statistics

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Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

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Average in this category

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Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

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Average in this category

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Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

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Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

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Average in this category

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Predicted open rate

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Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

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Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

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Email Size (not include images)

Font Used

No. Font Name
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