How to increase open rates by resending emails to non-openers 📈

Plus, easy ways to fix an email marketing mistake 🤦 [View in browser]( [MailerLite logo]( [Increase open rates by resending emails]( Hey MailerLiters, The holidays are the busiest time of year for email marketers, which means it's the busiest time of year for inboxes too. So it's not unusual to see a dip in open rates. But, there's a simple solution to this Christmas conundrum: Resend your emails to people who didn't open them. Think it sounds too simple? Resending emails to non-openers can increase your open rates by as much as 30%. So, if a subscriber missed your special holiday campaign, just send it again! We'll show you how to: - Automatically resend emails to subscribers who missed them - Manually resend emails to non-openers - Resend sent campaigns to new subscribers - Measure the success of re-sent campaigns Plus we'll share a bunch of examples! Check out the article below and give your open rates a holiday boost. 🎉 [Take me there]( [Oops! How to react to an email marketing mistake]( Noticing an error in your freshly published newsletter can cause your heart to skip a beat. But you should always remember that mistakes happen and most errors are easy to fix. Typically, you can use one of these 3 methods. - Ignore it: Typos, formatting issues, and clumsy grammar can feel like major issues. But in most cases, people won’t even notice them. - Fix the error in your dashboard: You can fix incorrect links in the relevant campaign of your MailerLite dashboard. Your subscribers won’t know there was an error! - Send an apology email: Send an apology or explanation for bigger errors. Remember, you’re not alone if you have to say sorry—plenty of big brands have gone through the same process. Read the below article to see some common email marketing mistakes and learn how to fix them. [Prepare now!]( [Jonas profile picture] Have a lite day! MailerLite Europe MailerLite LTD Ground Floor, 71 Lower Baggot Street Dublin 2, D02 P593, Ireland United States MailerLite, Inc. 548 Market St. San Francisco, CA [linkedin]( [youtube]( [twitter]( You received this email because you signed up on the MailerLite website. [You can click here to unsubscribe]( [Update preferences](