Issue #79: How Pinship Boosts Conversions with Product Retargeting

Capturing new customers with marketing automation What's In Store: Issue #79 [View this email in your browser]( [Issue 79: Pinship] Adios October, hola November. It’s a new month and we’ve got a brand new issue of our What’s in Store [marketing automation]( series for your enjoyment! Let’s dig in and learn how Pinship uses MailChimp’s [Product Retargeting automation]( to capture the attention of new customers and boost conversions. Reggie Thomas has always had an eye for fashion. As a child, he would try to find subtle ways to stand out from his peers. That drive followed him into adulthood and led him to start creating his own designs. After launching a jacket line called [Kinship]( Reggie started experimenting with enamel pins to decorate his outerwear and accessories. [Reggie Thomas] When customers started asking to buy the pins by themselves, Reggie had what he calls an “aha moment.” The result, which he launched in 2015, was [Pinship]( an accessories brand specializing in enamel pins of cultural icons. Over the last 2 years, Reggie and his team have worked to overcome logistical challenges as they grow. Once they were able to implement processes and procedures to store and ship goods, they were able to focus on their #1 priority: marketing. [How Pinship Boosts Conversions with Product Retargeting]( [Exploring new technologies] “Our biggest learning is to constantly explore new ways to market our products to our customers, such as MailChimp, Facebook, and Instagram,” Reggie says. “The different ways we can capture the attention of new customers while maintaining our current customers are forever evolving.” With 2 to 3 new product launches per week—and more than 200 SKUs on their website at any given time—the Pinship team is always on the lookout for new technologies that’ll allow them to market their product quickly and effectively. Enter MailChimp’s [Product Retargeting automation](. [Product Retargeting automation] [Product retargeting for an extra push] Reggie told us that the sheer volume of products on the Pinship website can leave some customers potentially overwhelmed before they’ve had the opportunity to peruse everything the brand has to offer. Sending automated product retargeting emails has been part of their solution to this problem. “Product retargeting allows us to promote to subscribers who have viewed specific products but never added them to their cart,” explains Reggie. “We know they’re thinking about our products—they subscribed to the newsletter, after all. But sometimes a customer may need an extra push to complete their purchase.” [Reggie and Melissa] [Customizing to boost conversions] The Pinship team is always on the hunt for new ways to convert their site visitors into paying customers, so they decided to take advantage of the customization capabilities with their product retargeting email and add a [Product Recommendations]( content block to further optimize the automation. [The results] “We’ve noticed an increase in return visitors to the site and an increase in the amount of products per purchase,” Reggie says. He also notes that the custom product recommendations section encourages customers to purchase more products than they initially intended. [Pinship pins] “It’s a great supplement to our [Abandoned Cart]( recovery emails and [Facebook Ad Campaigns]( he adds. “The ultimate goal is to bring customers back to your site, so you should use any tool available to you.” [Read More Issues Of What's In Store]( [Share]( [Tweet]( [Forward]( [MailChimp] Copyright © 2017 MailChimp, All rights reserved. 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA You opted in to our e-commerce journeys. [Update Email Preferences]( or [Unsubscribe](.