15 things to prepare for upcoming BFCM super sales

ARE YOU READY FOR BFCM 2023? Hi {NAME}, We know that at this time, you must have been busy with your business tasks. Black Friday and Cyber Monday (BFCM) are significant opportunities for retailers to boost sales and engage with customers. Here are some best practices for retailers during the BFCM period that can help you do it in a right way! 15 Things you can do to increase 3X sales for your stores - Plan Early: - Start planning your BFCM strategy well in advance. Outline your promotions, discounts, and marketing campaigns to build anticipation. - Create Compelling Offers: - Offer discounts and promotions that are attractive to your target audience. Consider bundling products, offering buy-one-get-one (BOGO) deals, or providing exclusive perks to incentivize purchases. - Leverage Email Marketing: - Craft engaging and personalized email campaigns to communicate your BFCM deals. Segment your email list to tailor messages to different customer segments. - Optimize Your Website: - Ensure that your website is optimized for high traffic. Test its performance under heavy loads and optimize load times to prevent potential customers from leaving due to slow page loads. - Mobile Optimization: - Many customers shop on mobile devices. Ensure that your website and checkout process are mobile-friendly for a [seamless shopping experience](. - Implement Countdowns: - Create a sense of urgency by incorporating countdowns to BFCM in your marketing materials. This encourages customers to act quickly to take advantage of limited-time offers. - Offer Exclusive Deals to Subscribers: - Reward your loyal customers and email subscribers with exclusive deals and early access to BFCM promotions. This can help build customer loyalty. - Streamline Checkout Process: - For eCommerce stores, simplify the checkout process to minimize cart abandonment. Reduce the number of steps and ask for essential information only. For brick-and-mortar retailers, speed up checkout process with [POS]( or allow customers [self checkout]( their orders. - Cross-Sell and Upsell: - Implement cross-selling and upselling strategies to encourage customers to add more items to their cart. Highlight related products or suggest complementary items during the purchasing process. - Provide Excellent Customer Support: - Be prepared for increased customer inquiries and provide prompt, helpful customer support. Consider implementing live chat to address customer questions in real-time. - Social Media Engagement: - Leverage social media platforms to promote your BFCM deals. Run targeted ads, engage with your audience, and create a buzz around your promotions. - Retargeting Campaigns: - Implement retargeting campaigns to bring back visitors who didn't make a purchase. Remind them of the products they viewed and offer additional incentives to complete their purchase. - [Inventory Management]( - Ensure that you have sufficient stock for popular products. Clearly communicate inventory levels and create a sense of scarcity for certain items to drive urgency. - Post-Purchase Engagement: - After the sale, engage with customers through follow-up emails, asking for reviews, and providing information about upcoming promotions or new products. - Monitor and Analyze Performance: - Continuously monitor the performance of your BFCM campaigns in real-time. Analyze data to understand what worked well and what can be improved for future promotions. More holiday insights Holiday Consumer Report 2022: What U.S. people like and dislike [Read this article]( Survey reveals America’s least favorite Christmas gifts in 2022 [Read this article]( [Discover Magestore solution]( for streamlined business operations[→]( Magestore, 16F, Viwaseen Building, 48 To Huu Street, Nam Tu Liem District, Hanoi 100000, Vietnam Click [here]( to unsubscribe