Newsletter Subject

New features: iPhone 7 previews, Subject Line Checker, and more

From

litmus.com

Email Address

hello@email.litmus.com

Sent On

Thu, Dec 15, 2016 04:59 PM

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Test emails in iOS 10 and Freenet.de, plus see how your subject line looks in mobile and desktop inb

Test emails in iOS 10 and Freenet.de, plus see how your subject line looks in mobile and desktop inboxes with Subject Line Checker. Now available to all Litmus paid accounts. [Litmus] New Features from Litmus The world of email is constantly changing. As email clients and subscriber behaviors fluctuate, Litmus helps you send with confidence. Here are some of the newest features available in Litmus that can help your emails look great everywhere and reach the inbox. Get access to these new features and more when you [sign up for an account]. INSTANT PREVIEWS [i'm a Litmus Email Preview =P] iPhone 7 (iOS 10) See how your emails look in Apple’s latest device. iPhone 7/iOS 10 is now available in Checklist and Litmus Builder. [What you need to know about iOS 10 →] [Freenet.de rendering] [Freenet.de] Less than 20% of Germans opt for a global inbox provider like Gmail or Outlook, choosing instead to read their email through a local inbox provider. [Find out what to expect] when sending your campaigns to [Freenet.de]. EMAIL WORKFLOW ENHANCEMENTS [see what your email looks like before it's opened] Subject Line Checker Your subject line is your calling card in the inbox. See how every subject line and preview text looks to your subscribers before you send with Subject Line Checker. Preview your from name, subject line, and preview text in 15+ email clients in real time. Subject Line Checker automatically updates as you make changes to your subject line and preview text, alerting you if either are too long, too short, or using unsupported emojis. [See how Subject Line Checker works →] [builder + your ESP = best friends forever] ESP Syncing from Litmus Builder Save time and reduce the potential for errors with a single click. ESP Syncing automatically updates code changes from Builder to your mailing tool for an improved build process—and peace of mind. [Get the details on ESP Syncing →] Ready to test out some (or all) of these new features? [Try Litmus now →] 675 Massachusetts Ave. Cambridge, MA 02139, USA [View online] You’ve received this email because you’ve signed up to receive emails frmo Litmus. If you’d prefer not to receive updates, you can [manage your preferences] or [unsubscribe].

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Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

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Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

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Number of Images

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Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

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Predicted open rate

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Spam Score

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Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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