LRT

Hi {NAME} Here's a couple SEO updates you may find interesting! 1/ URLinspector beta is over now [After 8 months we're ending the URLinspector beta today.Â]( The product became paid today, and we look forward to taking it to the next level now. If you haven't tried it yet, you can still do so without a credit card. What does URLinspector? Automated Google Index Monitoring, without the headache of a 3-day delay in Google Search Console. We have some Early Bird plans ready as well. You can then use code LAUNCH30 until Nov 30 to lock in 30% off for 3 months. If you don't have an account yet, you can set it up here with 2 clicks [Try URLinspector now]( 2/ Two Mastodon servers for you {NAME} We've all seen what has been going on at Twitter for months, and the most recent changes made me set up two instances that you may want to use for your own Mastodon account, as well. You will find my accounts with separate topics (digital vs. dev) as [digitalmarketer.social]( or, if you feel more techie, like me as well, [developer.social]( Both servers are open for registration at the moment. 100s of SEOs, Digital Marketers and Tech people have flocked to Mastodon already. Is it complicated? As much as Email. Your account name "sits" on a server, just like Email. That's all. Is it cool? At least we at Mastodon have an edit function on the modern V4 servers, like the two above. [Jon Henshaw also maintains a great list of SEOs to follow.]( He is, in general a Maston pioneer and a [great getting started article](, too. I'm curious how this Mastodon thingie will develop. 3/ Google Rankings Systems Here's a very useful page describing the ranking systems of Google. It's very high-level, but that's the beauty of it, I think that's why you should [take a look at it.]( 4/ JS Crawling Yes, Google can crawl JS. Is it fast? Is it complete? No. [My friend Bartosz from Onely and his team made some interesting observations.]( Are you running a JS site? If yes, are you using server-side rendering? 5/ ActivityPub Did you know? Mastodon, the "Twitter-like" app mentioned above that so many Twitter-refugees flocks to now, work on a W3C standard protocol Activitypub. [This W3C standard]( allows and powers a lot more social media apps, like "Instagram-like" and a "Youtube-like" I find it really exciting times that Musk messing up Twitter at the moment, room for newer, better and decentralized apps. Have you heard of peer-tube or pixelfed before? 6/ Traffic Estimations Rand Fishkin published interesting research on popular traffic measurements, [that you may find interesting.]( TLDR: "None of the above" It doesn't look good for all these tools, as they seems all return data correlating really bad with actually measured traffic. Knowing the panel data that goes into such tools, I've never thought much about them other than using them for an indication if there's any organic traffic or not, but there are better ways for that question. What are your thoughts on such traffic estimation tools? How are you using them? 7/ Too Many Links? Here's a pro tip for you {NAME} [🤓] IF Tool X has only a part, Y%, of the backlinks that we have, THEN you have a great reason to use LRT to do a complete audit. No need to point out that we have more data. We know that. That is the whole purpose of [LinkResearchTools](. [😘] 8/ Internal Links Another SEO tip: When you get the recommendation to improve your internal links... [💪] It is NOT about your sitewide navigation[😛] Also various generic forms of "plugins" and "solutions" out there are not really cutting it for me. So we may be working on something that makes more sense that automatic replacement of keywords... 9/ Complexity and Experience in Link Audits All-In-One SEO Tool sellers ignore this simple fact: Not every user of a generic SEO suite is equally qualified to perform backlink audits. There's specialists, and specialist software, for a very good reason. And that's our business and that of our partners for many years (over 10 now!) If you have any questions or concerns about link audits, just hit reply. 10/ "Links are not important." In 2014 Yandex told us that they stopped using links. The big story, some influencers sang, "links are dead." Not so big story: Yandex re-enabled use of links in their rankings a few months later. And Google? We're eight years later, hearing that they "may" be reducing influence of links. But if you actually [read the high level guide linked above]( Google published there as well: We have various systems that understand how pages link to each other as a way to determine what pages are about and which might be most helpful in response to a query. Among these is PageRank, one of our core ranking systems used when Google first launched. Those curious can learn more by reading the original [PageRank research paper]( and [patent](. How PageRank works has evolved a lot since then, and it continues to be part of our core ranking systems. This immediately reminded me about this moment with Gary Illyes. [May be an image of text that says '"You do a great job at reminding people about the importance of links. And WE (Google) don't appreciate that." ~Garry Ilyes to Cemper, Brighton Sep 2017'] That's it for today. I hope you found it useful and interesting. Please let me know if you have further questions, and we will be happy to help. Christoph C. Cemper and the team of LinkResearchTools and URLinspector. . PS: don't miss out on [the URLinspector Early Bird offers]( we have now for a short time (December)... and that coupon mentioned! . [.] You are receiving this email because on Jan 23, 2018, you opted in to the mailing list Monthly SEO Digest by Christoph C. Cemper - Frequency 1-2 per month max from LinkResearchTools. Privacy lrt.co/privacy/smpl Terms lrt.co/terms/smpl [Unsubscribe or manage subscription]( [View in your browser]( Am Langen Felde 12 / Top 1-4 1220 Wien Austria