My friend had a crazy idea

We turned it into a project   Hi , If you tell me about your wildest dream, I will support you. No matter if it seems impossible at first. Why? Because that's one of my core principles... Always be supportive. Ask my friends or students about it. I enjoy listening to all kinds of ideas and providing constructive feedback. And, if possible, help or advice. One day, a friend came to me saying he has an idea and wants to hear my opinion. I said, sure, go ahead. Now, before I explain the idea, let me just introduce my friend. His name is Mike. He's a father of two and works as a software developer. Besides that, Mike's crazy about fitness. He had a big influence on me when I started working out and even helped me plan a weekly routine. He actually did it for others as well, including his girlfriend. And that's how he noticed something. You see, even though his girlfriend respected his opinion and help, she was unable to follow through. One day, she would start running and going gym. But a few weeks later, she would miss the first session, and then another one... After a few months, she would give up. However... At one point, she decided to hire a personal trainer. So she found one that had a lot of experience helping women lose weight and hired her for a month. The result? They ended up working together for over two years. During that period, Mike's girlfriend had attended each and every training... Even in cases when she wasn't feeling well. Mike was confused at first. But when he asked her what happened and why it's now easier to stick with her workout routine, she simply said... "I'm paying $1000 a month... it would be crazy if I'd missed even a single session!" When she said that, Mike had a lightbulb moment. And then he came to me with the idea. In a nutshell, he wanted to create an app for runners... With an unusual twist. In order to use the app, they would have to put a certain amount of money in escrow. The actual amount doesn't matter. Maybe $10, maybe $100... Any amount they're comfortable with. Then, they would set up a goal for the upcoming week or a month. For example, to run 10 miles in a week. The money they've put in escrow would be held there for the whole week. And they would get it back ONLY if they achieve the goal. The app would have to measure the distance. And it would make money off those runners that don't achieve their goal because they wouldn't get the money back. I had to admit – the idea was crazy. But at the same time, it made a lot of sense. There are many people who only get motivated for fitness when they pay for a private coach or gym membership. But runners don't have that option. Running is free and running coaches are not so popular, even though they exist. So, Mike's app would serve that market. Or, better to say, that particular segment motivated only by financial loss. However, he didn't know where to start. Should he make the app first? Or maybe get some feedback from the market before he puts in the work? I've shown him The Superstructure Method. It's a super-simple method for determining what actions should be prioritized when planning the execution of your ideas. Basically, it divides actions into Must-Haves, Should-Haves, and Good-to-Haves. In Mike's case, figuring out how to keep money in escrow was a Must-Have, while user feedback was Good-to-Have. It's been a few weeks since we last spoke. But I believe that Mike is still working on the idea because I gave him my [Full Life Planner](. That interactive handbook makes every idea easier to execute. No matter how crazy or complicated it seems. If you're full of ideas, but don't know what to do about them, Full Life Planner could change your life. You could finally start your business or write the book you've always wanted to write. [On this link, you can get a special subscribers-only discount.]( Plus, you'll get a bonus training class that shows you to integrate lessons from Full Life Planner into your life with maximum effectiveness. Cheers, Leon [Is this email helpful? Let us know.]( [Share this email with a friend](      Sent to: {EMAIL} [Unsubscribe]( Lifehack, Unit 33554, PO Box 6945,, London, W1A 6US, United Kingdom