+ Should You Build In Public? January 22, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Leveling%20Up&body=This%20Might%20Disrupt%20the%20%242.2B%20SEO%20Industry...%3A%20%2B%20%24655K%20In%201%20Year%20From%20Skool%0A%0Ahttps%3A%2F%2Fnewsletter.levelingup.com%2Fp%2Fmight-disrupt-22b-seo-industry) January 22nd Edition Leveling Up Welcome back to Leveling Up. Letâs kick things off this week by taking a closer look at SEO disruption, Alex Hormoziâs investment in Skool, and a deep dive into how to maximize your Facebook Ad conversions. PLUS: in todayâs email, youâll also discover: - Creating a âPixar-styleâ ad quickly using AI - The best way to defeat imposter syndrome - And how to hire $100k marketers for $40k - Eric Siu :) Letâs Link Here are the top 5 most helpful links to check out today: - ð Ditch your free plan and use these [3 alternatives instead]( - ð How Max Perzon made [$655K in 1 year from Skool]( - ð¨âð» Starting a [$1.2M no-code]( dev agency at 20 - ð¦ How Daniel Vassallo built a [100K X audience from scratch]( - ð Throwback from 2005: [Mark Zuckerberg]( Request a FREE Marketing Plan For Your Brand (Including New CRO Opportunities) - Get a complete analysis of your site, your industry, and your competitors to show you exactly how to execute and grow - Simply fill out the short form [here](. Podcast Highlights This Might Disrupt the $2.2B SEO Industry⦠[YouTube video by Marketing School - Daily Marketing Tips]( THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) Here are the highlights: - 𤯠Generative engine optimization (GEO) is the new disruptor in the $2.2B SEO industry, changing the game completely. - ð¬ The use of Generative Engine Optimization (GEO) can lead to picking up more business by getting recommendations and mentions from AI-powered chat platforms like GPT and Bard. - ð¤ The shift towards AI in SEO is catching the attention of clients, showing the potential for a disruptive change in the industry. - ð Relevancy and brand mentions are the two big factors in SEO ranking, not just keywords on your own website. - ð The top spots pretty much take up everything, but in this case, it'll be almost Winner Takes All or something similar. [Click Here to Watch the Full Video]( Deep Dive Mastering Facebook Ad Copy: 7 Tips to Maximize Conversion Rates 1) Understand Your (Very Segmented) Audience The first step to writing great copy is having a firm understanding of who your audience is and what their relationship with products or services like yours is. This will make it possible to write highly targeted, very relevant copy that resonates with them. Letâs say, for example, that I saw an ad featuring grammar-correcting software. Iâd immediately think, âIâve got spellcheck on Google Docs, and the rest of it I know already.â But great Facebook Ads mean that if I saw an ad for the same tool promising to speed up my output as a writer by eliminating the proofreading portion of my work, it would get my attention. Customize Messaging for Each Segment Youâve already identified your audience to fully understand the demographics, interests, and behaviors of your different audience segments. But to really create more targeted and relevant copy, you need to go beyond that and tailor your Facebook ad copy to these different segments. This is crucial for getting those conversions. - Example for Young Professionals: âBoost Your Career with Advanced Skillsâ - Example for Students: âKickstart Your Future with Affordable Coursesâ It is imperative to understand what motivates your audience and why they need a product or service like yours. It can also be helpful to understand interests and niche behaviors. Last week I saw a food delivery ad promising: âWinter is coming⦠and so is your pizza.â They knew that a large portion of their customer base was ready for the Game of Thrones premiere and found a clever way to incentivize purchases. The more you understand your audience (and in many cases, the more segmented the audience), the better the ad â at least when it comes to Facebook Ad copy. If you need help creating stunning ads that convert, our Facebook Ads experts can help!ð [Maximize Ad Conversions]( 2) Write a Compelling Headline The headline is arguably the most critical part of your Facebook ad copy. Itâs the make-or-break element that either captures the audienceâs interest or loses it entirely. Hereâs how to create headlines that grab attention and encourage readers to explore further. Clarity Is Key Your headline should be crystal clear in its message. Avoid jargon or complex language. The goal is to convey the value of your offering in a simple, straightforward manner. Remember, clarity trumps cleverness. Example: âStreamline Your Workday with Our Easy-to-Use Task Managerâ Leverage the Power of Emotional Appeal Emotion drives action. Whether itâs excitement, curiosity or even fear of missing out, incorporating an emotional element can make your headline more compelling. Consider what emotion aligns best with your brand and campaign objectives. Example: âFind Your Dream Home: Experience Joy in Every Cornerâ Include a Value Proposition Your headline should immediately communicate the benefit of your product or service. What can your audience expect to gain? Whether itâs saving time, reducing costs or enhancing their lifestyle, make sure this value is front and center. Or the value might be a discount, a unique feature or an exclusive offer. Examples: - âElevate Your Everyday: Discover How Our Smart Home System Simplifies Lifeâ - âExtra 20% Off: Whatâs for lunch? Paleo salad, delivered! Only $7.99â Use Urgency and Scarcity Creating a sense of urgency or scarcity can be highly effective. Phrases like âLimited time offerâ or âWhile supplies lastâ prompt immediate action. However, use these tactics sparingly and honestly to maintain trust with your audience. Example: âHurry! Limited Offer Ends Tonight: Get Your Free E-book Nowâ Test and Refine As with every aspect of ad copy, testing different headlines is vital. Use [split testing]( to see which headlines perform better. Pay attention to metrics like click-through rates to gauge the effectiveness of your headlines. - Example A: âTransform Your Garden in Days with Our Expert Tipsâ - Example B: âRevolutionize Your Gardening: Quick Tips from the Prosâ Write Mobile-Optimized Headlines Short headlines are an important part of mobile-optimized ads. You can get 52 characters under the current ad formatting before the headline gets chopped off with ellipses, and since the headline plays a major role in ad copy, you donât want this to happen. Keep the headlines short and make sure that theyâre impactful. Think of this as your chance to create clickbait-worthy titles (but not actual clickbait!) to catch peopleâs attention. When it comes to headlines, you can stick to a few simple formulas if youâre feeling stuck and adapt them as necessary. They are: - Adjective. Adjective. Adjective. (Delicious. Decadent. Still healthy.) - Are you tired of/frustrated with [pain point]? (Tired of not sleeping well?) - General call out to customers. (You asked. We delivered.) - Specific feature statement. (Prevent package theft, as seen in the example below). 3) The Art of Persuasive Body Text Once your headline has caught the readerâs attention, itâs the body textâs job to keep it. Persuasive text in your Facebook Ads is essential in guiding the reader towards the desired action. Here are key strategies to make your body text compelling. Focus on Benefits, Not Just Features Highlighting the benefits makes the product or service relatable and desirable, showing the reader how it solves their problem. - Feature Example: âOur software has a 256-bit encryptionâ - Benefit Example: âEnjoy peace of mind with our highly secure, encrypted softwareâ Use Storytelling to Connect Iâve said it before, and Iâll say it a million times more: [Stories in marketing]( are incredibly powerful. Stories are emotional, but theyâre also memorable and specific and relatable. These are crucial pieces in the advertising puzzle that can set off buying triggers in customers during the research and consideration stages. And when it comes to storytelling in Facebook Ads, you can stay simple, but the more specific you get, the better. Tell stories about individual customers, explaining how theyâve benefited from your product. Or share what made your companyâs founder decide to start the brand Example: Raddish Kids has a meal subscription box for kids, but this ad (it features a client review, which weâll discuss shortly) tells the highly specific story of a single parent and their 9-year-old daughter, Ella: They donât just say: âHey, she cooks.â Theyâre talking about how: âshe anxiously awaits the arrival of her Raddish boxâ And: âshe has incredible newfound confidence in the kitchenâ Parents can relate to how their kids gain confidence with new skills and see how this could impact their own families. Stories sell, and even if Facebook users donât click or convert the first time they see your ad (which, letâs be real, [theyâre statistically unlikely to do](), theyâll remember the story you told and, hopefully, convert in the future. Keep It Skimmable Use simple, basic sentence structures that are easy for your readers to follow. This makes your ad âskimmable,â and it prevents the content from looking too overwhelming. You should keep the subject of the ad simple, too. Give users just enough information to get them to click or convert, but make sure that you donât have a ton of unnecessary information in there. Example: In this ad, they just say, âWorldâs Lightest Frame.â They donât go on and on about actual qualifications for how they achieved this title. Example: This is another good example of a short, sweet and to the point Facebook ad campaign. This does not mean that you should automatically discount long-form copy, which can be effective, but you need to keep that simple, too. Use Social Proof to Build Trust Incorporating social proof into your [Facebook advertising]( is a powerful way to build trust and credibility.  Itâs not just about telling your audience how great your product is; itâs about showing them through the voices of others. When potential customers see that others have had positive experiences with your product or service, it significantly lowers their hesitation to engage. Here are a few ways to use [social proof](: - Use Statistics That Speak Volumes. Relevant and impressive statistics can instantly boost your adâs credibility, showcasing the effectiveness of your offering. Example: â95% of our customers report improved health within the first month.â - Endorsements Add Authority. If a well-known personality or an expert in your field endorses your product, this can lend significant weight to your ad. An endorsement acts as a powerful form of validation from a trusted source. - User Reviews and Ratings. Highlighting positive user reviews and high ratings can also be persuasive. They provide a sense of security and reliability, showing that many others have been satisfied with their choice. Turn a Testimonial into Your Ad Copy An incredible [97% of consumers]( say that online reviews will impact their buying decision. Facebook Ads can garner plenty of social proof from happy customers, but why not start strong right off the bat by featuring the testimonial in your ad text? If you are struggling to get your ads moving, you should create several campaigns dedicated to highlighting real customer reviews. Notice that I stress real. Customers can tell when a review is written by the company itself, no matter how clever you think youâre being. In this case, I highly recommend split testing [several different reviews]( and see which gets you the most results. In many cases, it will provide valuable insight into a customerâs needs. If one review is talking about how comfortable your clothes are but doesnât convert as well as the review from a woman overjoyed that you have plus sizing that finally fits her, then youâve found a big pain point that you should exploit in other ad campaigns. 4) Focus on Pain Points & the Emotions They Cause Everyone has problems ranging from tiny to monumental. But with the right emotional messaging in place, even tiny nuisances can feel like enormous, overwhelming disasters that need to be solved immediately (which is how I got an âavocado saverâ off a Facebook Ad that doesnât work any better than the Tupperware Iâd been using before). Make sure that your ad copy focuses on pain points and at least hints at the emotions they cause. Even if the pain points are barely painful, ask yourself what problems youâre solving and what market youâre serving: Example: Are you [selling costume jewelry]( for cheap prices? Talk about how people can finally get beautiful, decent-quality jewelry at affordable prices, because this will hit home to your target audience who canât afford to drop a monthâs salary on a diamond tennis bracelet. Example: If youâre trying to advertise your air conditioning services, make sure you talk about the risk of an old unit blowing out and how it always happens on the hottest week of the summer, leaving you to sweat through sleepless nights and wondering if youâll ever feel cool again. These are emotional messages and by centering a customerâs pain point, you can then immediately follow up that thought by presenting your product as a solution. This last part is important, and itâs where a lot of advertisers and copywriters make the mistake of forgetting to hammer in the point about how they can fix their customerâs problems. Emotional ads are pretty much always a good call for B2C ads, though they can work just as well on B2B ads, too. 5) Overcome Objections in Your Ad Copy Many people will immediately ask themselves âWhatâs the catch?â as soon as they see your ad. They canât help it; weâre all naturally skeptical, and consumers have gotten smarter and more discerning over the years, so theyâre less inclined to believe you straight away. This means that overcoming objections in your ad copy is a good call. If your prospects dislike that your competitorâs straight-irons break their hair and cause split ends, mention that your straightener does no damage! Example: This Grass Roots Farmersâ Cooperative Facebook Ad does this perfectly â in fact, thereâs no other copy except overcoming objections! The overcoming objections strategy is a great way to put customersâ fears at ease (before they can even ask what the catch is). 6) Call-to-Action: Encouraging Clicks and Conversions A well-crafted call-to-action (CTA) is the climax of your Facebook ad copy. Itâs what turns a reader into a lead or a customer. Hereâs how to make your CTAs irresistible: Be Clear and Direct. Your CTA should leave no doubt about what you want the reader to do. Use direct, action-oriented language. Example: âSign Up Free,â âGet Started Todayâ or â[Order Now](â Create a Sense of Urgency. Encouraging quick action can significantly increase the click-through rate. Phrases that suggest limited time or availability work well. Example: âOffer Ends Soon â Act Now!â or âGet Offerâ Use Persuasive, Yet Realistic Language. Avoid overhyping. Instead, use language that entices readers without overpromising. Example: âDiscover Your Perfect Match â Browse Our Collectionâ or â[Teach Me How!](â Make It Stand Out. Design your CTA button to be visually striking. Use colors that contrast with the rest of the ad to draw attention. In one test of [CTA colors](, the blue button outperformed not only the orange one but also the red one, providing a 9% increase in conversions: Keep It Consistent with Your Offer. Ensure your CTA is directly related to the offer in the ad for a cohesive message. Example: If your ad is about a free trial, your CTA should be âStart Your Free Trial.â The right CTA can dramatically increase your adâs effectiveness. Itâs not just a button or a line of text; itâs an invitation to your audience to take the next step in their journey with your brand. 7) Optimize Your Ad Copy When I sell advert copy packages to my clients, I typically donât sell single ads. Instead, I sell sets of copy, which include multiple headlines and variations of ad text that all align under a single strategy or pain point but use different styles, messaging, stories, and even offers to see which copy formats work best. Some may have bullet points, others may be two lines, and another maybe six paragraphs. This is valuable because Facebook audiences can be fickle, and the only way to find out what yours wants to see is by testing different strategies, different styles, and different offers on a regular basis. Here are a few tips to optimize your copy for various target groups. - Test and Learn. Run small-scale tests with different versions of your ad copy to see which performs best with each audience segment. Adjust your language, tone, and offer based on what appeals to each segment because personalized messaging resonates more deeply with each audience. Use these insights to refine your approach. - Use Dynamic Creative. Facebookâs dynamic creative feature can automatically optimize your ad components (including copy) based on who is viewing the ad, ensuring personalized experiences. - Donât Overlook Split Testing. Even though itâs more of a financial and time investment, it will have a huge impact on your profitability moving forward. You donât ever want to settle for âgood enough,â after all. And Facebook Ads make this easy! You can select the [Facebook Ads native split testing option]( and then choose to test multiple variations of ad copy. - Continuously Monitor and Adjust. Audience preferences and behaviors can change. Regularly review your ad performance data to keep your copy up-to-date and effective for your target audiences. By optimizing the copy of your Facebook ad for different audiences, youâll see higher engagement rates, better conversion rates, and a stronger return on your advertising investment. Last Word on High-Converting Facebook Ad Copy When youâre approaching Facebook Ad copy, itâs important to remember that itâs unlike other ad types. Google Ads typically focuses on highlighting the features that are most likely to get Facebook users to click, sometimes without any complete sentences, because users are searching for that product or service instead of just seeing it show up. You need to consider that your ad is an outbound marketing technique and that it, therefore, needs to captivate users enough to draw them in. The right copy will be engaging enough to grab their attention and persuasive enough to get them to click, and these 8 tips can help you write it. If youâre ready to run high ROAS Facebook Ads campaigns to give you an edge over the competition, Single Grainâs [Facebook Ads experts]( can help!ð [Request My FREE Marketing Plan]( Hire $100k Marketers For $40k - Fill out this [form]( - Our recruiters can help you find the best talent at great prices Timely Tweets ð¤ $120K/mo not from startups⦠but from ETFs [tw profile: @levelsio] @levelsio @levelsio [tw] ð¨âð¼ People always ask me how I invest my money, so I open sourced my investment portfolio at levels.vc There's no big strategy here and no certainty that this is a good portfolio either, right now it returns about $120K/mo I try buy mostly ETFs and they have the⦠twitter.com/i/web/status/1⦠Jan 20, 2024 4.61K Likes 236 Retweets 278 Replies ð Incredible âPixar-likeâ ad created quickly using AI [tw profile: Stefan Georgi] Stefan Georgi @StefanGeorgi [tw] Here's a new ad we're testing out for one of our low-ticket products. Made entirely with AI for very little cost. I don't think people realize how much marketing is going to change now that you can test really wild ideas so quickly and efficiently. Jan 16, 2024 130 Likes 7 Retweets 23 Replies âï¸ The best way to defeat imposter syndrome [tw profile: Greg Gilbert] Greg Gilbert @greggilbertme [tw] The best way to defeat impostor syndrome? Watch other people work. People we admire also have to deal with computer problems, getting stuck while creating, etc. I believe in a build in public renaissance. Less MRR, more raw sharing. #buildinpublic ggnotes.com/the-therapeuti⦠Jan 13, 2024 13 Likes 0 Retweets 1 Reply What did you think of this newsletter? Feedback helps us improve! [𥰠Love it!](
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