👾 The Real Reason Why Elon Musk Works On Sundays

+ The Best (And Worst) Ways To Learn Copywriting                                                                                                                                                                                                                                                                                                                                                                                                                 January 15, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Leveling%20Up&body=He%20Made%20%241%20Million%20In%2020%20Days%3A%20%2B%20The%20Best%20%28And%20Worst%29%20Ways%20To%20Learn%20Copywriting%0A%0Ahttps%3A%2F%2Fnewsletter.levelingup.com%2Fp%2Fmade-1-million-20-days) January 15th Edition Leveling Up Welcome back to Leveling Up! In today’s email: - The quick and easy way to add 6-7 figures in new business - How Mark Moss made $1 million in 20 days - Why Elon Musk works on Sundays - Eric Siu Let’s Link Here are the top 5 most helpful links to check out today: - 🕵️‍♂️ Here’s how brands are starting to [mitigate AI fraud]( - 🤑 This kid went [from idea to $11M in only 18 months]( - 📃 Google Ads [audit template](: a complete checklist - 🔒 This is the best way to [build trust with your customers]( - 🤯 IBM deleted 80% of their marketing, and then [this]( happened Interview Highlights He Made $1 Million In 20 Days Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing. Mark also highlights the importance of understanding the changing dynamics of the economy and adapting strategies accordingly. [YouTube video by Leveling Up with Eric Siu]( Google Banned Me, I Built a Content Empire Anyway | Mark Moss In this video, you’ll discover: - Mark breaks down his strategy for creating engaging hooks - Will there be a recession in 2024? - How to use short-form content as a top-of-funnel strategy - And much more! Deep Dive How to Write a Case Study that Converts Prospects into Buyers If you’re overlooking this powerful tool, you’re missing out on a goldmine of marketing potential. Let's break down the process into actionable steps backed by industry insights and strategic thinking. Step 1: Unlock the Value for Your Customer The secret sauce to getting a 'yes' from a client for a case study lies in offering something valuable in return. Consider these compelling offers: - Brand Exposure: More than just visibility, it’s about reaching a specific, engaged audience. Present the exact numbers of your social media followers and email list size to show potential reach. - Backlinks or Website Traffic: In today's digital landscape, a single backlink from a high-authority site can be worth its weight in gold. Offer this benefit transparently, highlighting the SEO and traffic boost it can bring. - Product Discounts or Free Updates: Especially for B2B clients, offering tangible benefits like discounts or product enhancements can be irresistible. Step 2: The Art of Asking the Right Questions Your case study’s effectiveness hinges on the quality of the questions you ask. Focus on extracting specific success metrics. Frame your questions around: - Problem-Solving: Dive deep into the challenges your client faced and how they impacted their business. - Solution Discovery: Explore how they found your solution and what set it apart from the competition. - Result Analysis: Aim for quantifiable improvements and ROI details. Actionable Tip: Send a pre-interview questionnaire to help clients prepare detailed responses. Step 3: Crafting a Compelling Case Study Now, it’s time to bring everything together into a narrative that resonates and convinces. - Craft an Impactful Headline: Your title should scream benefits and results. Use specific figures to capture attention. For example, "How We Helped XYZ Corp Boost Leads by 300% with Less Ad Spend". Here’s an example of a winning headline from our blog: - Introduce Your Customer: Set the stage with a brief overview of your client’s business, target audience, and location. - Highlight the Challenges: Be specific about the problems they faced and how these impacted their business goals. - Detail Your Solutions: Clearly articulate how your product/service resolved their issues. This is your moment to shine - showcase the unique aspects of your offering. - Showcase Results: This is the climax. Share specific metrics – increased leads, revenue growth, etc. Use graphs or charts for visual impact. - Leverage Customer Quotes: Include direct quotes for authenticity. Highlight them in a way that they stand out in the narrative. - Craft a Strong CTA: Your call to action should be more than just 'contact us'. It should guide the reader on what to do next and why. Bringing It All Together Remember, a great case study is more than a story; it's a tool for persuasion and conversion. It should be a key part of your marketing strategy. When done right, it’s not just a testimonial but a powerful narrative that showcases your ability to solve real problems and deliver tangible results. And if you're wondering how to integrate these insights into your overall marketing strategy, remember that Single Grain is here to help. Our team can help you craft a marketing plan that leverages powerful tools like case studies to elevate your brand and drive growth. [Request Your Free Marketing Plan]( Let’s make 2024 the year your case studies turn prospects into loyal customers. Reach out for a free consultation to get started. Timely Tweets 🤑 How to add 6-7 figures in new business without cold calling or endless networking [tw profile: Joe Cassandra] Joe Cassandra @JoeCassandra [tw] Family member at Xmas dinner is panicking b/c he's expected to bring in business for his CPA firm now. (he is NOT a salesmen, hates sales) Just made partner after 20 years in the industry and rubber's meeting the road... Here's what I told him to do to add 6-7 figures of new… twitter.com/i/web/status/1… Dec 26, 2023 551 Likes 24 Retweets 24 Replies 🌐 Why Elon Musk works on Sundays [tw profile: David Senra] David Senra @FoundersPodcast [tw] How Elon Musk thinks about the relationship between time and money: “Elon would always be at work on Sunday, and we had some chats where he laid out his philosophy,” said Kevin Brogan, an early SpaceX employee. “He would say that everything we did was a function of our burn… twitter.com/i/web/status/1… Jan 12, 2024 1.32K Likes 161 Retweets 36 Replies ✍️ The best and worst ways to learn copywriting [tw profile: MERCVRE] MERCVRE @MercureCopy [tw] Ways to learn Copy ranked from worst to best: - Hand writing sales letters (meh) - Reading books (tricky) - Analyzing sales letters (nice) - Writing 1 piece of Copy a day (very nice) - Discussing Copy with a mentor (perfect) And then, at one point: - Teaching Copy (incredible) Jan 4, 2024 108 Likes 6 Retweets 18 Replies Leveling Up Founders Join My Private Founders Network And Attend Our Live Mastermind On August 5th - 7th Past attendees include Neil Patel, Alex Hormozi, Leila Hormozi, Codie Sanchez, Sam Ovens, and more. Hope to see you at our live event in Beverly Hills! [Click Here To Apply]( What did you think of this newsletter? Feedback helps us improve! [🥰 Love it!]( [🫤 It's okay]( [🥶 Do better]( To your growth - Eric Siu Ps: We have a ton of free content to help your business grow: - Listen to our [Marketing School podcast]( for daily marketing news - Subscribe to the [Leveling Up YouTube channel]( for interviews with key marketers, entrepreneurs, and more - Apply to join our [private network](for 7-9 figure founders - Read the [Single Grain blog]( for actionable marketing tips - [Request a free custom marketing plan](if you’re interested in testing our done-for-you services! [yt]( Update your email preferences or unsubscribe [here]( © 2024 Leveling Up 228 Park Ave S, #29976, New York, New York 10003, United States [[beehiiv logo]Powered by beehiiv](