👾 Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work?

+ 10% More ROAS By Doing This...                                                                                                                                                                                                                                                                                                                                                                                                                 January 05, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Leveling%20Up&body=Leila%20Hormozi%27s%20Controversial%205-%20Minute%20Hiring%20Method%3A%20Does%20It%20Work%3F%3A%20%2B%2010%25%20More%20ROAS%20By%20Doing%20This%0A%0Ahttps%3A%2F%2Fnewsletter.levelingup.com%2Fp%2Fleila-hormozis-controversial-5-minute-hiring-method-work) January 5th Edition Leveling Up Welcome back to Leveling Up! We’re now a week into our new format, and the feedback so far has been incredible. Thanks for the support. In today’s email: - 5 helpful links for you and your team - New product update: pSEO - How we increased ROAS by 10% for Learning A-Z - Leila Hormozi speaks on how to hire and fire - Timely Tweets - And more… - Eric Siu Let’s Link Here are the top 5 most helpful links to check out today: - ▶️ Stunning results after just [100 days of YouTube Shorts]( - 🤖 Meta publishes [guide to using AI for post-holiday campaigns]( - 📑 The new [TikTok AI-powered creative assistant]( - 🧠Using [AI to update old blog posts]( for SEO - ✍️ How to [build a 7-figure newsletter]( New Product Update Programmatic SEO We’re excited to announce that we’ve just launched Programmatic SEO (pSEO) as a service. pSEO is a type of SEO that uses automation to create unique pages at scale with each page optimized around a specific keyword or keyword phrase. We’ve spent months testing and learning pSEO strategy for the Single Grain site. In the context of Single Grain, this meant creating thousands of pages targeting agency keywords. For example: marketing agency advertising agency digital marketing agency pay-per-lead agency Results started slowly and have since gone parabolic. New pSEO pages receiving traffic over time These pages are rapidly growing our overall site traffic and driving more leads. If you’re interested in trying pSEO, please fill out the short survey below to request a free plan that’s custom-made for your company! [I’m interested in pSEO!]( Interview Highlights Leila Hormozi Leila Hormozi crossed $100M by the age of 28 and is now growing acquisition.com into a billion-dollar portfolio. She’s passionate about candidly sharing the mistakes and lessons she’s learned from scaling businesses. [YouTube video by Leveling Up with Eric Siu]( Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work? In this interview, Leila speaks on: - How to hire and fire - How to be a successful operator - Engineering a great culture New Innovative Marketing Case Study How We Increased ROAS By 10% And Revenue By 8% YoY For Our Education Partner The Challenge Our team was tasked with growing purchase volume for Learning A-Z (LAZ), leading up to the back-to-school season. In order to effectively do so, we needed to educate consumers first through activation of top- and mid-funnel tactics. The Approach Generate demand with upper-funnel tactics LAZ’s target audience for this campaign was Pre-K-6 teachers and administrators. We targeted them using paid media on the following channels: - Paid search - Online video - Paid social - Programmatic display Capture demand with lower-funnel tactics If you stop at the upper-funnel tactics, you’ll create demand but lose out on conversions. Capturing demand is where bottom-up tactics shine. Knowing that this was key to a successful campaign, we increased investment into the following areas: - Paid social retargeting - Cross-selling products - Branded search campaigns We wanted messaging that would bring as much demand as possible, and to do so, we got as specific as possible. To bring their products to life, we created feature-specific copy that resonated with the audience. We tested over 10 messaging strategies throughout the campaign to see what performed best. Some of those included competitor analysis to uncover untouched topics, new messaging themes, repositioning products multiple times, and expanding and restricting keyword coverage. Results Interested in adopting a similar full-funnel digital marketing approach? [Click here to request your FREE plan]( Timely Tweets 🎨 How to use Canva and ChatGPT to 10x your design [tw profile: The AI Solopreneur] The AI Solopreneur @aisolopreneur [tw] Canva is now available on ChatGPT. This update makes graphic design 10x easier. Here's how to use Canva and ChatGPT to generate beautiful visuals in seconds: Sep 5, 2023 3.69K Likes 736 Retweets 117 Replies 💡 Dress your ideas up so they’re appealing to your desired audience [tw profile: Taylin John Simmonds] Taylin John Simmonds @TaylinSimmonds [tw] You have to be attractive to be successful… or at least, your content does. In marketing, your contents “looks” are often called: ⇢ Angles ⇢ Frames ⇢ Presentation They all boil down to this ⇣ Dress your ideas up so they’re appealing to your desired audience. You… twitter.com/i/web/status/1… Sep 12, 2023 132 Likes 6 Retweets 53 Replies 💌 Email marketing hack for people who bought from you [tw profile: Email Of The Day] Email Of The Day @emailoftoday [tw] Email Marketing Hack: Send a “1-year anniversary” email to people who bought from you. >> Like it was yesterday! >> [Name], one year ago you bought [product] >> To celebrate, we want to give you [X]% off >> Use code [discount code] >> CTA to browse store Try it! Sep 10, 2023 146 Likes 34 Retweets 10 Replies What did you think of this newsletter? Feedback helps us improve! [🥰 Love it!]( [🫤 It's okay]( [🥶 Do better]( To your growth - Eric Siu Ps: We have a ton of free content to help your business grow: - Listen to our [Marketing School podcast]( for daily marketing news - Subscribe to the [Leveling Up YouTube channel]( for interviews with key marketers, entrepreneurs, and more - Read the [Single Grain blog]( for actionable marketing tips - [Request a free custom marketing plan](if you’re interested in testing our done-for-you services! [yt]( Update your email preferences or unsubscribe [here]( © 2024 Leveling Up 228 Park Ave S, #29976, New York, New York 10003, United States [[beehiiv logo]Powered by beehiiv](