Newsletter Subject

💡 We Found a Better Way to Rank Page 1 On Google

From

levelingup.com

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levelingup@mail.beehiiv.com

Sent On

Wed, Nov 22, 2023 07:00 PM

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It's Not About Keywords Anymore

It's Not About Keywords Anymore                                                                                                                                                                                                                                                                                                                                                                                                                 November 22, 2023 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Leveling%20Up&body=We%20Found%20a%20Better%20Way%20to%20Rank%20Page%201%20On%20Google%3A%20It%27s%20Not%20About%20Keywords%20Anymore%0A%0Ahttps%3A%2F%2Fnewsletter.levelingup.com%2Fp%2Ffound-better-way-rank-page-1-google) Hey there, Struggling to rank on Google despite your best keyword efforts? You know the drill: -Pick a keyword -Use it enough (but not too much) -And hope Google notices Lots of companies, including clients of ours, were right there with you until discovering this revolutionary SEO positioning strategy. They shifted to something called 'topic clusters' – and boy, it can pay off. Moz.com is a great example of this with their guide ranking for 21k keywords: But what exactly is a topic cluster? Think of it like constructing a web of content that Google can't ignore. First up, the heart of the matter: the Pillar Page. This isn't just any page; it’s the kingpin. Picture a detailed, all-encompassing guide on something broad like digital marketing. It's got to be beefy, packed with insights – think 'ultimate guide' level. This page isn’t just a fluff piece; it’s structured, loaded with helpful subheadings, and it's your launchpad to related topics. Now, enter the Content Clusters. These are the supporting actors. Each one’s a deep dive into a specific aspect of your pillar topic. They're leaner, sure, but every bit as organized and reader-friendly. Take a pillar page titled 'Digital Marketing 101: A Complete Rundown for Beginners.' A cluster could be a focused piece on, say, social media marketing. And the glue that holds this all together? Hyperlinks. Not just any links, but a strategic web of internal links that connect each cluster back to your pillar page. This is how you tell Google, "Look here. We're the authority on this subject." Here’s a topic cluster example on workouts from HubSpot: And that, my friends, is how you dominate a topic on Google. Because here’s the real kicker: It's not just about traffic. Users will stay longer and be more engaged because they’ll find a wealth of related, useful content. That's the double win: more traffic and better engagement. Now, if all this sounds great, but you're feeling a bit overwhelmed, don't sweat it. We've got your back. Why not jump on a free consultation call with us? We can walk through your specific situation and give you tailored advice. And who knows? There's a good chance I might just hop on the call to brainstorm with you on your business. That's right – you, me, and a deep dive into making your content strategy rock. [Click Here And Request Your Free Consultation]( Stay ahead of the curve, Eric Would you like more tactics like this? - [No ❌]( - [Yes ✅]( [yt]( Update your email preferences or unsubscribe [here]( © 2023 Leveling Up 228 Park Ave S, #29976, New York, New York 10003, United States [[beehiiv logo]Powered by beehiiv](

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