Trends For the Week of October 23rd, 2023                                                                                                                                                                                                         October 23, 2023 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Leveling%20Up&body=Elon%20Musk%20Reveals%20His%20New%20Plan%20for%20X%3A%20Trends%20For%20the%20Week%20of%20October%2023rd%2C%202023%0A%0Ahttps%3A%2F%2Fnewsletter.levelingup.com%2Fp%2Felon-musk-reveals-new-plan-x) Happy Monday, Using AI, we analyzed 65 latest headlines from Search Engine Land, Search Engine Journal, Search Engine Roundtable, Social Media Today, and Marketing Dive to summarize the top 5 industry trends for this week. Here's what's trending 🔥 🔥 Trend #1: Google Updates and Developments - Google has completed the rollout of its October 2023 spam update. - Google has also finished rolling out its October 2023 core update. - Google AdSense has introduced a new feature called "related search" for auto ads. - Google Ads now has stricter requirements for new certifications. - Google Analytics has removed four models and added custom metrics. Dive deeper: Google Search Algorithm Updates: Search Engine Roundtable The most comprehensive and detailed list of Google search ranking algorithm updates ever. See all the confirmed and unconfirmed Google algorithm updates here. www.seroundtable.com/category/google-updates SPONSORED Less than 65% of business owners use Conversion Rate Optimization (CRO) to improve their funnels Even though just a 1% increase in conversion rate can lead to a 10-20% increase in sales! What a missed opportunity. That’s why investing in CRO can skyrocket you over the competition. Request a free marketing plan below to discover the best low-hanging fruit opportunities in your business right now and how to optimize. [Get Your Free Plan]( 🔥 Trend #2: New Programmatic SEO Strategies Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends Programmatic ads make ad campaigns more efficient. Here's your programmatic advertising 101 guide so you don't get left behind. www.singlegrain.com/blog/programmatic-advertising-101 🔥 Trend #3: Social Media and Content Marketing Updates - LinkedIn is giving collaborative articles more reach in search results. - Instagram has added polls in comment streams on feed posts and reels. - LinkedIn has expanded profile verification to more users. - Snapchat has launched new tools to facilitate creator collaborations with brands. - Snapchat shares new insights into its unique audience reach. Dive deeper: LinkedIn to give Collaborative Articles more reach in search While Collaborative Articles have potential visibility benefits, some articles are 'drowning in half-truths and misinformation.' searchengineland.com/linkedin-collaborative-articles-more-reach-updates-433465#:~:text=LinkedIn%20plans%20to%20include%20more,featured%20in%20LinkedIn's%20search%20results. Snapchat Shares New Insight Into Its Unique Audience Reach Snapchat's new report shows its unique audience reach, in variance to other social apps. www.socialmediatoday.com/news/snapchat-shares-new-insight-into-unique-audience-reach/697226 🔥 Trend #4: Technology and Advertising - X, formerly Twitter, is launching two new tiers of premium subscriptions and testing a $1 paid subscription to reduce spam. - X has also added a new source reference requirement for community notes. - Meta and TikTok have been asked to provide more insight into disinformation efforts to EU officials. - WhatsApp has added account switching in-app for user convenience. - Netflix is expanding its advertising opportunities and adding live sports sponsorships. Dive deeper: Elon Musk's X to launch premium subscriptions soon Elon Musk said on Friday social media platform X, formerly known as Twitter, will soon launch two new tiers of premium subscriptions. www.reuters.com/technology/social-media-platform-x-launch-new-premium-subscriptions-soon-says-musk-2023-10-20 🔥 Trend #5: Market Research and Brand Strategies - Macy's has debuted 'Mstylelab,' a digital fashion platform. - General Mills refreshed its fruit snack brands to fend off disruptors. - Brands are advised not to ignore Gen X, as they are a valuable consumer segment. - Inspire Brands emphasizes the importance of putting identity at the center of marketing strategies. Dive deeper: Brands lose by ignoring Gen X — here’s what the numbers say Gen X is expected to be the wealthiest generation in history, however, they are largely ignored by brands. www.marketingdive.com/news/while-brands-focus-gen-z-gen-x-gets-ignored-heres-what-numbers-say/697273 How We Can Help That’s all for today! 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