💰 Is this the WORST advertisement of all time?

"Hands-down, the WORST direct mail piece I’ve ever seen!"                                                                                                                                                                                                                                                                                                                                                                                                                 September 14, 2023 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Leveling%20Up&body=Is%20This%20the%20WORST%20Advertisement%20of%20All%20Time%3F%20%3A%20How%20to%20Avoid%20Making%20the%20Same%20Mistake%0A%0Ahttps%3A%2F%2Fnewsletter.levelingup.com%2Fp%2Fworst-advertisement-time) Happy Thursday, Today’s quick marketing insight comes from the late copywriting legend Clayton Makepeace, who’s responsible for some of the greatest ads in history. When he returned from a trip to Vegas back in 2008… He found this “abomination” in his mailbox: And called it the WORST ad he’s ever received in over 30 years. What’s wrong with it? We’ll let the legend himself explain: “Any idiot can come up with something "new" – and in this case, one did. True creativity is coming up with something that leverages the techniques our testing has proven work best in a new, engaging and compelling way. More than 100 years of testing has proven that benefits work. Connecting with your prospect’s resident emotions about the value those benefits will bring to his life – works. And a century of scientific testing has also proven that fluff like this is a waste of perfectly good money. And trees.” That’s exactly how our agency has produced results for companies such as Airbnb, Amazon, and Uber — [by sticking to PROVEN marketing strategies.]( In other words: Continue marketing until you run out of benefits! Do you agree or disagree? We can’t wait to read the replies… this should be fun. To your growth! The Leveling Up Team How did you like today's newsletter? - [🥰 Love it!]( - [🫤 It’s okay]( - [🥶 Do better]( [yt]( Update your email preferences or unsubscribe [here]( © Leveling Up 228 Park Ave S, #29976, New York, New York 10003, United States [[beehiiv logo]Powered by beehiiv](