📈 YouTube's New Redesign, TikTok's E-Commerce Launch, and More Trends

For the Week of September 11th, 2023                                                                                                                                                                                                                                                                                                                                                                                                                 September 11, 2023 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Leveling%20Up&body=YouTube%27s%20New%20Redesign%2C%20TikTok%27s%20E-Commerce%20Launch%2C%20and%20More%20Trends%3A%20For%20the%20Week%20of%20September%2011th%2C%202023%0A%0Ahttps%3A%2F%2Fnewsletter.levelingup.com%2Fp%2Fyoutubes-new-redesign-tiktoks-ecommerce-launch-trends) Happy Monday, Here are the top 5 marketing trends of the week. But first… Our friend Lloyed Lobo's book "From Grassroots to Greatness" is out! 🚀 He distills insights from 1,000+ leaders into 13 rules for building iconic brands with community-led growth. Learn to create a loyal audience, foster a movement, and make your brand unforgettable for sustainable growth. [Grab it here for just $0.99]( 🔥 Trend #1: Evolution of Search Engines and PPC Advertising Google Search updated its language matching systems This update was released a couple of weeks ago and helps Google match the searchers language to documents in its index. searchengineland.com/google-search-updated-its-language-matching-systems-431776 Google Completes Rollout Of August 2023 Core Update Find out what next steps website owners should take now the Google Search August 2023 core update is complete. www.searchenginejournal.com/google-completes-rollout-of-august-2023-core-update/495802 How to use PPC advertising to attract top talent in any industry Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice. searchengineland.com/ppc-advertising-recruitment-431722 🔥 Trend #2: Influencer Marketing and Ad Spending New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Some key trends on the growth of influencer marketing, and new opportunities for brands and creators. www.socialmediatoday.com/news/new-report-finds-investment-influencer-marketing-rising-faster/692931 How can you ensure brand safety in B2B influencer marketing? Learn how to avoid common pitfalls and ensure brand safety in B2B influencer marketing. Follow these tips to choose, work with, and evaluate influencers. www.linkedin.com/advice/0/how-can-you-ensure-brand-safety-b2b-influencer 🔥 Trend #3: Changes in Digital Advertising Platforms What TikTok's e-commerce launch could mean for marketers and content creators TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform's growing popularity. digiday.com/marketing/what-tiktoks-e-commerce-launch-could-mean-for-marketers-and-content-creators YouTube is redesigning the streaming experience for viewers and advertisers Learn three new ways YouTube is building a more modern and helpful streaming experience on CTV for viewers and advertisers alike. blog.google/products/ads-commerce/youtube-is-redesigning-the-streaming-experience-for-viewers-and-advertisers Snapchat adds new teen safety features, cracks down on age-inappropriate content | TechCrunch Snapchat today is announcing a series of new safeguards for its app, aimed at better protecting teen users, similar to other efforts introduced earlier by techcrunch.com/2023/09/07/snapchat-adds-new-minor-safety-features-cracks-down-on-age-inappropriate-content We’ll create a FREE detailed marketing plan to reach your growth goals (completely unique to your business) Tell us a little bit about your company, and our marketing experts will put together a detailed plan to hit your growth goals—100% free! [Get your free marketing plan here]( 🔥 Trend #4: Artificial Intelligence (AI) in Marketing Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns Some new insights to inform your holiday campaign approach. www.socialmediatoday.com/news/meta-publishes-new-guide-using-ai-marketing-holiday-campaigns/693052 Exploring The Marketing Potential Of Predictive AI Find out what an impact predictive AI and machine learning can have on your marketing campaigns and your ROI. www.searchenginejournal.com/exploring-the-marketing-potential-of-predictive-ai/492327 🔥 Trend #5: Brand Campaigns and Partnerships How legacy beauty brands are aging down to reach Gen Z Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook. www.marketingdive.com/news/beauty-marketing-gen-z-elf-cosmetics-estee-lauder-loreal-2023/651167 Lowe's and NFL: An Unexpected Partnership Lowe's, the renowned home improvement retailer, has been making waves in the industry with its renewed partnership with the NFL. www.dmnews.com/lowes-and-nfl-an-unexpected-partnership Dove encourages women to embrace armpit confidence for NYFW A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions. www.marketingdive.com/news/dove-unilever-marketing-New-York-Fashion-Week/692828 What did you think of today's newsletter? - [🥰 Love it!]( - [🫤 It's okay]( - [🥶 Do better]( To your growth! The Leveling Up Team [yt]( Update your email preferences or unsubscribe [here]( © Leveling Up 228 Park Ave S, #29976, New York, New York 10003, United States [[beehiiv logo]Powered by beehiiv](