Weekly SG Digest: Increase conversions + lower your costs 💰

Hi there, Welcome to the digest. This week we cover tips to lower your cost per acquisition, a smart strategy to help you sell out your NFT project, and three changes to Google Ads marketers need to know about. A lot of businesses are hiring again as pandemic restrictions continue to lift, and that means updating your [resume](. Use this template and watch the job offers roll in! 😂  [6 Ways to Lower Your Cost Per Acquisition]( There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to this Marketing School episode where Neil and I dive in deeper to these 6 tips: - Give away free services and create great offers - Use A/B tests to lower your CPA - Ensure that your messaging is crystal clear - Learn from your competitors’ ads - Test multiple creatives consistently - Use AI to optimize your business [Click here]( to listen to the whole 5-minute episode.  [The 5-Step NFT Marketing Strategy That Will Sell Out ANY Project](  Creating a great NFT is not enough. You have to know how to market it so that potential buyers can find it. And to really be successful, it’s crucial to launch a long-term NFT strategy – instead of just doing it for cash grabs. In this video, I’ll show you 5 NFT marketing strategies that will help you sell out your NFT project: - Establish your NFT project’s mission and vision (the “why” behind it) - Build relationships and NFT collabs - Build your own NFT team - Think about how you blitz - What you must do after your NFT launch I’ll also show you how to find your own NFT artist! [Click here]( to watch the whole 15-minute, info-packed video. [3 Changes Coming to Google Ads Audience Features]( Google Ads is implementing some changes to its audience targeting and reporting features. Although the changes are minor and you don’t have to take action for these new features to take effect, it’s important to be aware of them. Here are the 3 changes: - Simplified view of audience reporting - Changes to some audience type names - Reuse your audiences across campaigns [Click here]( to read the whole article. Open to New Opportunities? Apply to join our [Marketing School Talent Collective]( to get matched with companies looking for world-class marketers. Hire the best marketers from around the world. Find your next big marketing opportunity. Curated by Marketing School, this Marketing School Talent Collective allows: - companies to post their awesome marketing jobs - marketers to find their next career opportunity Not only will we help promote this Talent Collective to get more eyes on it, but you can subscribe to receive super convenient notifications whenever a relevant new job is posted. [Click here]( to apply to join this marketing Talent Collective. Until next time, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. Not sure where to go from here? Here's how we can help: Step #1 - Get 'done for you' performance advertising, SEO, content marketing, CRO, + more from our marketing agency: [Single Grain](. Step #2 - If you're looking for a job, check out our careers page [here](. Step #3 - Apply to join our [Marketing School Talent Collective]( to get matched with companies looking for world-class marketers. Step #4 - Connect with us on social: [Twitter]( | [YouTube]( | [Instagram]( To make sure you keep getting these emails, please add hey@levelingup.com to your address book or whitelist us. Want out of the loop? [Unsubscribe](. Our postal address: 2121 Biscayne Blvd #1184 Miami, FL 33137