Stop Using 'AI' In Your Marketing ASAP

New data exposes why this popular tactic suddenly stopped working                                                                                                                                                                                                                                                                                                                                                                                                                 September 18, 2024 | [Read Online]( 👾Leveling Up 👾 Does using the word “AI” within your marketing help boost conversions? Around a year and a half ago 16 sites run by marketers performed A/B tests to see if the word “AI” boosted conversion rates. They tested it in headline copy, body copy, images, videos, and throughout their funnel. The conversion rate on all 16 sites increased, ranging from 7.9% to 25.3%. The average lift in conversion rate was 16.1%. Now, these sites all leveraged AI technology … whether they created it or leveraged an API from a provider like Open AI. Fast forward to today and these sites all re-ran the A/B. Half the visitors saw AI language and the other half didn’t. When the test was re-run a year and a half later, literally, there was little to no lift in conversions from using the word “AI”. AI is still a great technology but the small data sample I have shows the it doesn’t sway conversions as much as it used to. Eric Siu :) Supercharge Your Brand with Paid Ads: We’re Hosting a Free Masterclass Next Tuesday Learn how industry giants like Coca-Cola and Google leverage paid ads for brand dominance — what to do now in 2024 — and how to prepare for 2025. [GET YOUR FREE TICKET HERE]( Links You Might Like Here are some of the best links I’ve found since our last email. ✉️ Email 5 crucial email marketing trends ([link]() 🏢 Business Understanding client retention ([link]() 🖊️ Writing Using loss aversion to your advantage ([link]() 📲 Social Media Are we wasting time scrolling? ([link]() 🤖 AI Using Google’s new AI-powered video creation app ([link]() How I Can Help You If you enjoy this newsletter and would like to collaborate with me, there are a few options available: - You can apply to work with my marketing agency ([link]() - You can join my Skool community for agency owners ([link]() Interested in working at Single Grain? We have some new open roles: - Business Development Representative ([link]() - Paid Media Manager ([link]() - SEO Manager ([link]() Poll: What did you think of today's newsletter? [❤️ I loved this newsletter]( [😑 It was okay]( [☠️ I absolutely hated this newsletter]( [fb]( [tw]( [ig]( [yt]( [tk]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Leveling Up 228 Park Ave S, #29976, New York, New York 10003, United States [[beehiiv logo]Powered by beehiiv]( [Terms of Service](