You deserve the best (here’s what that looks like)

Hey {NAME}, In case you missed the big news yesterday ... Until this Friday at 11:59pm Pacific, we’re offering a 15% discount on the lifetime of your membership to LeaderBox™—our subscription box for professional development. And if you subscribe to an Annual Subscription of LeaderBox™ during this time, we’ll give you $100 off to Achieve™ 2018—our biggest event for high achievers and productivity enthusiasts to learn from the best minds on productivity and achievement. [Read more books with LeaderBox™ this year (15% off)]( When we started LeaderBox™ last year, we had a couple options for what we could do with it … #1. We could’ve charged low. … But if we did this, we could only provide books, without anything else that makes the LeaderBox™ experience so special. No executive summaries, actions steps, related reading, reading plans, and more. Sure, it would’ve been affordable, but that’s not what we were aiming for. We wanted to create a professional development experience that was unlike anything on the market. Charging low would’ve meant we sacrifice quality. #2. We could’ve charged high. … But if we did this, we would only attract a certain type of leader. Reality is, every leader needs to invest in himself/herself. Whether you’re in ministry, running a non-profit, or leader of a small team of people, you need to commit to your growth. If people are depending on you, you owe them your best self. Professional development is not only for the CEO or executive. It’s for all types of leaders. #3. We could’ve gone all digital. … But if we did this, then we would’ve sacrificed the experience of receiving something tangible in the mail. Sure, this would’ve saved everyone money, but there’s something special about expecting professional growth in the mail each month. Nothing beats the feeling of accomplishment and excitement you get each time you see LeaderBox™ in the mail. It affirms your identity as a leader who cares about their professional growth. We want you to invest in your leadership and receive the best experience the market has to offer. If you’re leading people to do ambitious work, you deserve nothing less. [With our 15% off the lifetime of your LeaderBox™ subscription, we give you the opportunity to invest in your growth.]( You have until Thursday at 11:59pm Pacific to decide if this investment is right for you. Warmly, Michael Hyatt and the LeaderBox™ team P.S. Remember: if you jump in and decide LeaderBox™ is not right for you, you can get a full refund in your first month. Our 30-day money-back guarantee makes this purchase risk-free for you. [You have until Thursday at 11:59 pm Pacific to get 15% off your entire subscription.]( You're receiving this email because you were interested in receiving updates about LeaderBox. If you'd rather not hear anything more about LeaderBox, but would like to keep receiving my blog posts via email, click here. click here.]( Michael Hyatt & Company P.O. Box 1221 Franklin, Tennessee 37065 United States