Newsletter Subject

Essential California: Our state of adaptability

From

latimes.com

Email Address

essentialcalifornia@email.latimes.com

Sent On

Thu, Apr 9, 2020 12:31 PM

Email Preheader Text

Good morning, and welcome to the Essential California newsletter. It’s Thursday, April 9. ?

Good morning, and welcome to the Essential California newsletter. It’s Thursday, April 9. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Los Angeles Times] Essential California PRESENTED BY MANSCAPED* April 9, 2020 [View in browser]( Good morning, and welcome to the Essential California [newsletter](. It’s Thursday, April 9. I’m [Christopher Goffard]( filling in for Julia Wick, and I’m writing from Los Angeles. As the coronavirus continues to wipe out livelihoods, with myriad industries frozen and millions of Californians now estimated to be out of work, some are finding novel ways to pay the bills until the crisis passes, or to repurpose their expertise in the fight against the virus. Today’s [Column One feature]( tells the story of a Redondo Beach family that has found an entrepreneurial niche in street-level mask sales. Brenda Mendez made shrimp fajitas at a mariscos restaurant until COVID-19 forced it to close. Her 15-year-old son, David, was in school. Now they’re hawking $5 masks — acquired in bulk from an acquaintance who sews them — at an intersection in Hawthorne. “She said, ‘I need to find something to pay the bills, the stress was killing me, I couldn’t just be home doing nothing,’” said Brittny Mejia, who wrote the article. “I don’t think this would have been her first pick. I don’t know that street vending would be at the top of the list.” [Read the story “[She lost her job because of coronavirus. Now she and her son sell masks on a street corner”]( in the Los Angeles Times] Mejia found the story through photographer Gary Coronado, who came across the mother-son pair last week. Mejia, who had been reporting from home for weeks, observed them as they worked and visited their home, taking notes on her phone. “There are so many people right now who have no way of paying bills,” said Mejia, who has previously written about [housekeepers who have seen their hours slashed]( as a consequence of the coronavirus. “It was a clear example of people trying to adapt to that. This is the first story I found where people have found a way to make this work.” Elsewhere, some businesses are sending their specialized equipment into battle. Over at the Marina del Rey-based KAA Design, the big 3-D printers are used to produce architectural models in projects for the firm’s clients, which include A-list celebrities. Now they’re busy [turning out masks for distribution to the Keck Hospital of USC and other hospitals](. Once printed, the masks are outfitted with HEPA filters and straps. The firm’s president, Grant Kirkpatrick, is on the board of the USC architecture school, which has a volunteer network (by the latest count) of some 200 people, with some 200 3-D printers. Said Kirkpatrick: “It just seemed like a no-brainer to switch gears and keep people healthy.” A leader of the volunteer network is Alvin Huang, director of graduate architecture at USC, who said he had already enlisted “an army” of architects in the effort. The story is told by Times arts and culture writer Deborah Vankin, who quotes Huang as saying: “Architects have 3-D printers and know how to use them.” [Read the story [“From Julia Louis-Dreyfus’ house to N95-like masks: Architects join the COVID-19 fight”]( in the Los Angeles Times] Up at UC Berkeley, a team of doctors and engineers is working [to jury-rig sleep apnea machines as ventilators]( for COVID-19 patients. And a Santa Rosa cannabis business is [shifting to the production of hand sanitizer](. Times columnist Mary McNamara, meanwhile, muses on the challenges of parenting in the age of Zoom meetings and the “universal coronavirus-mandated stay-at-home office,” and [how the “BBC Dad” is now a widely resonant archetype](. And now, here’s what’s happening across California: ADVERTISEMENT BY MANSCAPED Have you ever had a manscaping accident? Trusted by over 1 million men & pro athletes. Get MANSCAPED's new Lawn Mower 3.0 waterproof electric trimmer with Advanced SkinSafe™ Technology. Say goodbye to nicks & snags! Use code LATIMES for 20% off + free accelerated shipping at Manscaped.com. [Use code LATIMES for 20% off MANSCAPED]( End of advertisement L.A. STORIES A new UCLA poll finds pervasive anxiety about COVID-19 among Angelenos, with 78% of polled L.A. County residents saying they are “very” or “somewhat” concerned about the virus infecting them or a family member. Economic anxieties are also sky-high. “People view this as an existential threat,” said Zev Yaroslavsky, the retired L.A. County supervisor who oversaw the poll. [Los Angeles Times]( Los Angeles County reported 29 new corornavirus deaths, bringing the county total to 198. But in a state where the death toll is more than 450, there is cause for hope, such as signs of a slowing growth rate in parts of the Bay Area. [Los Angeles Times]( Flattening the curve: California has not seen death on the scale of hot spots like New York or Italy, but officials caution Californians not to expect virus-curbing restrictions to be lifted soon — probably not for weeks or months. [Los Angeles Times]( Gov. Gavin Newsom’s decision to lend 500 state-owned ventilators to New York and other coronavirus hot spots outside California has caught some local officials in his own state off guard as they scramble to acquire the much-needed medical equipment, particularly in Riverside County. [Los Angeles Times]( In Riverside, county officials say that nearly 100 residents of the Magnolia Rehabilitation and Nursing Center will be relocated for their safety because 13 employees failed to appear for work Tuesday and Wednesday. The facility had seen an outbreak of COVID-19 among among patients and employees. [Los Angeles Times]( Enjoying this newsletter? [Subscribe to the Los Angeles Times.]( POLITICS AND GOVERNMENT Battered by losses to former Vice President Joe Biden, Vermont Sen. Bernie Sanders called it quits in his quest for the Democratic nomination, but declares victory in “the ideological struggle.” [Los Angeles Times]( In El Salvador, where homicides have dropped, much-feared street gangs are enforcing social-distancing rules with the threat of violence. [Los Angeles Times]( THE ENVIRONMENT No snow day: Residents in the Southern California mountains awoke to a blanket of fresh snowfall, but it was off limits because of stay-at-home restrictions. [Los Angeles Times]( [Mountain High ski lifts and slopes are closed. As a post on Mountain High’s website put it, “If it weren’t for the coronavirus, we’d be experiencing the best spring in years.”] Mountain High ski lifts and slopes are closed. As a post on Mountain High’s website put it, “If it weren’t for the coronavirus, we’d be experiencing the best spring in years.” (Irfan Khan / Los Angeles Times) ADVERTISEMENT SPORTS At the SoFi stadium development in Inglewood, soon-to-be home for the Rams and Chargers, a second construction worker has tested positive for COVID-19. [Los Angeles Times]( The sports world wants to go back to work. “Yet with every day,” writes columnist Bill Plaschke, “its solutions for a return sound sillier, and its false hope does more damage.” [Los Angeles Times]( CALIFORNIA CULTURE The Los Angeles Philharmonic is canceling the remainder of its 2019-20 season at Walt Disney Concert Hall, announcing layoffs. [Los Angeles Times]( In L.A.'s Orthodox Jewish community, concern is spreading about “secret prayer gatherings” during Passover and the Sabbath. [dot.L.A.]( A look at the “homespun humanism” of John Prine, and the late musician’s essential tracks. [San Diego Union-Tribune]( In the Berkeley Marina, a family homeschools on a fishing boat. [San Francisco Chronicle]( CALIFORNIA ALMANAC Los Angeles: rainy, 56. San Diego: showers, 62. San Francisco: cloudy, 63. San Jose: cloudy, 56. Fresno: scattered showers, 62. Sacramento: partly cloudy, 65. [More weather is here.]( AND FINALLY Today’s California memory comes from Thomas Cox: I moved to Claremont in 1978 to attend college. During my sophomore year, some friends and I had an outdoor party in a local orange grove. I will never forget the sweet, intoxicating scent of the orange blossoms, the soft, silvery light of the moon and the serene, sylvan atmosphere. The nighttime aesthetics and atmosphere of Southern California orange groves had an almost magical, mesmerizing quality. Later, I thought of the big orange groves depicted in the movie “Chinatown.” I can only imagine what California orange grove parties must have been like in the 1930s and 1940s. If you have a memory or story about the Golden State,[share it with us](. (Please keep your story to 100 words.) Please let us know what we can do to make this newsletter more useful to you. Send comments, complaints, ideas and unrelated book recommendations to [Julia Wick](mailto:julia.wick@latimes.com). Follow her on Twitter [@Sherlyholmes](. ADVERTISEMENT Thank you for reading the Los Angeles Times Essential California newsletter. Invite your friends, relatives, coworkers to sign up [here](. Not a subscriber? Get unlimited digital access to latimes.com. [Subscribe here](. [Los Angeles Times] Copyright © 2020, Los Angeles Times 2300 E. Imperial Highway, El Segundo, California, 90245 1-800-LA-TIMES | [latimes.com]( *Advertisers have no control over editorial decisions or content. If you're interested in placing an ad or classified, get in touch [here](. We'd love your feedback on this newsletter, please send your thoughts and suggestions [here](mailto:newsletters@latimes.com). You received this email because you signed up for newsletters from The Los Angeles Times. [Manage marketing email preferences]( · [Unsubscribe from this newsletter]( · [Terms of service]( · [Privacy policy]( [Do Not Sell My Info]( . [CA Notice of Collection]( FOLLOW US [Divider](#) [Facebook]( [2-tw.png]( [Instagram]( [YouTube](

Marketing emails from latimes.com

View More
Sent On

26/06/2023

Sent On

26/06/2023

Sent On

24/06/2023

Sent On

24/06/2023

Sent On

23/06/2023

Sent On

23/06/2023

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.