The meaning of $36

It's a number with special significance: {NAME}, we’re bumping Brad’s earlier message: [We have just a few hours left until our end-of-month deadline and a $4,000 gap to make up.]( As we were crunching the numbers, we discovered something pretty cool (we think, anyway): Our average email donation in 2020 is almost exactly $36! Not only is that a pretty clear sign that we are building a broad citywide campaign with small-dollar donations that keep us accountable to the people of New York, it’s also a number with special significance. In Jewish tradition, the number 18 represents the word “chai,” or “life.” Gifts in multiples of $18, like $36, signify a blessing for life. Brad is running a grassroots campaign to breathe new life into our city -- not through austerity and slashing public programs, but by investing in the health and well-being of ALL New Yorkers. [If you want citywide leadership that will account for our progressive values and pursue a just recovery that lifts up all of our communities, please chip in $10, $36, or whatever gift fits your budget to fuel our grassroots campaign before our deadline tomorrow at midnight →]( [CHIP IN BEFORE MIDNIGHT →]( Thank you so much for your support, -- Team Lander --------------------------------------------------------------- PREVIOUS EMAIL: Dear {NAME}: Even though the pandemic has thrown off our sense of timing, it’s almost December -- and the high-stakes NYC primary elections for Mayor, Comptroller, and City Council are in less than seven months. The truth is that we only have a few short months to build a citywide, people-powered campaign capable of competing with multiple well-funded opponents. And right now, we’re more than $4,700 short of our end-of-month goal. [We’re counting on grassroots donors like you to step up and fill this gap! Can you chip in $10 or any amount before tomorrow at midnight? Every $1 you donate will be matched by $8 in public financing -- if you’re able, chip in what you can →]( [CONTRIBUTE]( We’re the only campaign in the race for NYC Comptroller that isn’t taking a dime from for-profit developers, corporate lobbyists, or police unions. But let’s be honest -- they aren’t exactly rushing to give us those donations either! That’s because instead of cozying up to the wealthiest and most powerful forces in New York, we’ve stood up to them: • We're taking on massive app companies like Doordash and Grubhub, whose delivery workers aren’t guaranteed paid sick leave during a pandemic. • We're standing up to corporations like Amazon for an Essential Workers Bill of Rights because cheering and banging pots and pans is not enough. • And during the largest mobilization for racial justice since the '60s, we said NO to Mayor de Blasio’s budget that failed to meet the moment and hold the NYPD accountable. The status quo isn’t working for millions of New Yorkers -- and we need citywide leaders who account for their values and fight for the public good, not short-term profit. [We’re counting on you, {NAME}. Can you help close this gap and keep the movement we’re building together on track to win in 2021?]( [CONTRIBUTE]( Anything you can give is greatly appreciated. Thank you so much, -- Brad Lander Lander for NYC 456 5th Avenue, Third Floor, Suite 2 Brooklyn, NY 11215 United States info@landerfornyc.com Paid for by Lander for NYC Was this forwarded to you? [Sign up here](. [unsubscribe](